Connecting the Golf Industry

Consultant profiles

Mike Orloff  

Mike is a seasoned golf veteran with over 19 years of operational experience in golf facility management in the US and Australia. He has had several roles as General Manager and Area Manager with two of the largest international golf management companies - American Golf Corporation and ClubCorp. Mike has the depth of practical experience from years of hiring various departmental and senior level managers for several properties that he has managed. Mike's expertise are in the area of golf operations, t-sheet management, player development, retail, membership, and sales and marketing.

John Vicary, BEc CPA

John is an Economics graduate (University of Sydney) and a Certified Practicing Accountant (CPA) who has had over 20 years operational experience in the club industry as a CEO and consultant. He has extensive business experience as a former director and senior administrator of public listed companies and has operated at senior management level in various industries for over three decades. John has considerable expertise in the areas of executive recruitment, business development, feasibility studies, research and financial assessment.

Mike's Space Top Stories

Marketing and Communication: First Tee Time

It may seem tough for an already busy manager to find a few extra hours each week to spend on the first tee welcoming players to their ... Read More.

Golf Marketing 101: in-house or the out-house?

Many golf and sporting facilities are missing out on the basics of marketing products and services to their specific demographic target, ... Read More.

Paving the road to maximizing employee retention and development

Investing in employee and organizational development seems like a luxury - even a burden - during chaotic times. Then again, such ... Read More.

Seven Common Mistakes with Email Marketing

The use of email marketing is on the rise, and there are a number of reasons why. Email marketing is a key part of any online marketing ... Read More.

In a recession...sales basics still work

I like to study how other leading industries manage their respective operations. This story from www.ehotelier.com about hotel sales ... Read More.

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