Calendar

Aug
20
Mon
Golf QLD Club Support Workshop (Gold Coast) – Member and Child Protection @ Southport Golf Club
Aug 20 @ 6:00 pm – 8:00 pm

What is the cost?
There is NO Cost to participants

Purpose

Who Should Attend this workshop?

Minimum- Executive committee member +junior organiser + PGA Professional (coach).

What are the benefits of attending this workshop?

How long will the workshop run for?
The workshop will run 2 hours. Food & Drink will be provided

Who are the Presenters?
Jen Corsbie: Jen is a Golf Queensland Contractor who owns and operates, The Sports Edge, sport business consultants.
Contact Jen: 0413 822 772

David Webber: Golf Queensland Club Support & Development Manager.

Aug
22
Wed
Club Marketing: Reach your customer/member goals through Customer Journey Mapping (Auckland) @ Remuera Golf Club
Aug 22 @ 1:30 pm – 4:30 pm

Most golf facilities seemingly try to market their facilities and products at a target market of primarily gender, age or location. They try this approach of marketing their products and services as this is all they tend to know about their members or local demographics.

“All this does is lump everyone into a few generic categories and it does not fully satisfy the real needs and wants of the individual.”

There has been a swing toward a better understanding of the needs and behaviours of members, which can/will also change at the different stages of a person’s life.

Market segmentation involves dividing a market into groups of people with similar needs, attitudes and / or behaviors and helping clubs work out where is their best ‘bang for buck’. We then take this segmentation and develop a Customer Journey unique to the individuals in these groups.

Outcomes:

  • Understanding the “why behind the what” we do.
  • How best to profile and identify needs of current members and clients.
  • Mapping and Creating a consistent Customer Journey which includes creation of programmes and alignment of initiatives to meet those needs ensuring they remain engaged within the club.
  • Creating a targeted approach to marketing your products and services with the resources you have available.

 

ABOUT:

Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management.

Marketing to grow golf businesses is Mike’s main focus these days.

As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand.

Currently Mike lectures for the PGA International Golf Institute, works with Golf Queensland as Club Support consultant and has contributed articles about golf marketing and operations for Inside Golf, Asian Golf Business and Golf Industry Central magazines.

Aug
23
Thu
Best Practices in Golf Cart Management brought to you by EZ Go Golf Carts (Rockhampton) @ North Rockhampton Golf Club
Aug 23 @ 11:30 am – 2:30 pm

Since golf cart rentals are often second only to greens fees in total revenue produced, it’s safe to say that the ability to manage a fleet successfully is vital to the financial health of most facilities. Beyond revenue, a well-run fleet helps shape the facility’s image and reputation.

Key Learning Outcomes or Objectives:

By the end of the workshop you will have:

– Set clear service and financial objectives

– Match the fleet to facility and customer needs

– Understand acquisition options

– Spell out operating policies and procedures

– Make safety a top priority

Who should attend?

•            General Manager/Secretary, Chairperson, PGA Pro, Club Captain, Ladies Captain etc.

•            Key staff and/or volunteers responsible for operation of your Club’s golf carts.

*PGA Members will awarded ACE Credits for attending this educational session. The three hour session would be equivalent to .375 ACE Credits and the content would be for Small Business stream.

Golf QLD Best Practices in Golf Cart Management brought to you by EZ Go Golf Carts (Rockhampton) @ North Rockhampton Golf Club
Aug 23 @ 11:30 am – 2:30 pm

Since golf cart rentals are often second only to greens fees in total revenue produced, it’s safe to say that the ability to manage a fleet successfully is vital to the financial health of most facilities. Beyond revenue, a well-run fleet helps shape the facility’s image and reputation.

Key Learning Outcomes or Objectives:

By the end of the workshop you will have:

– Set clear service and financial objectives

– Match the fleet to facility and customer needs

– Understand acquisition options

– Spell out operating policies and procedures

– Make safety a top priority

Who should attend?

•            General Manager/Secretary, Chairperson, PGA Pro, Club Captain, Ladies Captain etc.

•            Key staff and/or volunteers responsible for operation of your Club’s golf carts.

*PGA Members will awarded ACE Credits for attending this educational session. The three hour session would be equivalent to .375 ACE Credits and the content would be for Small Business stream.

Aug
24
Fri
Club Marketing: Reach your customer/member goals through Customer Journey Mapping (Auckland) @ Remuera Golf Club
Aug 24 @ 9:00 am – 12:00 pm

Most golf facilities seemingly try to market their facilities and products at a target market of primarily gender, age or location. They try this approach of marketing their products and services as this is all they tend to know about their members or local demographics.

“All this does is lump everyone into a few generic categories and it does not fully satisfy the real needs and wants of the individual.”

There has been a swing toward a better understanding of the needs and behaviours of members, which can/will also change at the different stages of a person’s life.

Market segmentation involves dividing a market into groups of people with similar needs, attitudes and / or behaviors and helping clubs work out where is their best ‘bang for buck’. We then take this segmentation and develop a Customer Journey unique to the individuals in these groups.

Outcomes:

  • Understanding the “why behind the what” we do.
  • How best to profile and identify needs of current members and clients.
  • Mapping and Creating a consistent Customer Journey which includes creation of programmes and alignment of initiatives to meet those needs ensuring they remain engaged within the club.
  • Creating a targeted approach to marketing your products and services with the resources you have available.

 

ABOUT:

Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management.

Marketing to grow golf businesses is Mike’s main focus these days.

As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand.

Currently Mike lectures for the PGA International Golf Institute, works with Golf Queensland as Club Support consultant and has contributed articles about golf marketing and operations for Inside Golf, Asian Golf Business and Golf Industry Central magazines.

Aug
26
Sun
The 12th Asian Club Managers’ Conference @ Shaw Foundation Alumni House
Aug 26 all-day

On Behalf of Club Managers’ Association (Singapore) would like you to join us for the 12th Asian Club Managers’ Conference. The event will be held on Monday, 26 August 2018 from 09:00 – 09:30 in the morning at Shaw Foundation Alumni House, 11 Kent Ridge Drive, Singapore 119244.

This year our theme is ‘10X Your Club in The Age of Disruption’ with a focus on being relevant particularly in technology, sustainability. The conference has been carefully curated to target other demographics like the Millennials, Women and the “Silver Dollar”. We have incredible keynote speakers lined up who have demonstrated great successes in spearheading their respective clubs.

Our social programmes are designed to provide valuable opportunities to network with the very people you need to reach. In particular the Club Crawl has been designed to give an immersive experience. Plus we have special visits to New Clubs in Singapore, this will give participants more relevant and on hand experience to these exciting venues.   We’ve also arranged for a brand new segment to encourage attendees to bring their loved ones along, while you’re busy at the conference, they will be entertained by the lovely sights in Singapore.

The breakout session have been programmed for deeper learning experiences and will provide delegates a well rounded conference experience. We have kept all aspects of Club Management covered hence this is a learning and fun experience not to missed by the club professional.

Your attendance and support is greatly appreciated we look forward to seeing you in Singapore.

Aug
31
Fri
CMAE Conference – Early Bird Saving Ends 31 August @ Sol Marbella Estepona Atalaya Park
Aug 31 all-day

The Club Managers Association of Europe invites delegates to ‘JOIN the Tribe on the JOURNEY to Discover The Secrets of Success with five managers from three countries and four types of club who will reveal how they managed recent major events to a successful outcome.

Featured Speakers include Miklos Breitner, CEO Golf Business Monitor; Debbie Pern CCM, Deeside Golf Club; Michael Braidwood CCM, Mohammed Al Naimi, Education City Golf Club; Troed Troedson, Future analyst and Norm Spitzig, Master Club Advisors.

There will be the same dynamic, highly participative discussion format that won so much praise from delegates at the 2017 Conference.

‘THE JOURNEY’ theme will resonate with every delegate because it is totally focussed on your job, your career path, your success and therefore your future. And you will be engaged in the most interactive, positive and practical sharing of the key steps to success with over 150 of your peers. It is this additional opportunity to tap in to the extraordinary power of the CMAE ‘Tribe’ that makes your Conference truly unique.

See the full Conference Programme HERE

With a privileged beachfront location and stunning sea views, the Sol Marbella Estepona Atalaya Park offers a wide range of facilities, services and activities located on the beachfront between Marbella and Estepona, only 6 km from Puerto Banús, 12 km from Marbella and Estepona and 65 km from Malaga airport. Delegate Packages are available for 2, 3 or 4 nights and a 10% discount is available for bookings up to 31st August.

REGISTER HERE

CMAE https://www.cmaeurope.org

Sep
17
Mon
The 2018 Golf Inc. Strategies Summit @ Omni La Costa Resort
Sep 17 – Sep 19 all-day
Network with Industry Leaders at
The 2018 Golf Inc. Strategies Summit

  The 2018 Golf Inc. Strategies Summit will provide three days of premiere education and intimate networking opportunities to golf course owners, operators, developers,         management company executives and industry professionals.

S P E A K E R S


Speakers include the CEO’s of the largest management companies and leaders in sales & finance, design, private club membership and public course marketing.A dynamic line-up of speakers will be announced in the coming weeks!


N E T W O R K I N G


Engage with industry leaders, develop profitable relationships with new partners and reconnect with current customers. This is your opportunity to introduce new products and services and increase market share in an intimate environment.


E D U C A T I O N


Educational sessions are divided into three tracks: Public Course, Private Club and Investor. Sessions will provide cutting-edge strategies leading to success in today’s market.


EXHIBIT BOOTH SPONSORSHIP OPPORTUNITIES


•    8’x10’ booth in exhibit hall


•    2 Summit passes for your team members


•    And much more!



Please call for more details. BOOTH SPACE IS LIMITED.



Be sure to book your exhibit booth


NO LATER THAN MAY 18th to be included in our brochure.


For more information contact Katina Cavagnaro at katina@cypressmagazines.com or (301)825-9848
Oct
4
Thu
Conjoint CMAA BMI International and the 8th GMANZ Biennial Conference
Oct 4 – Oct 11 all-day
The Club Managers Association of America (CMAA) and the Golf Managers Association of New
Zealand (GMANZ) are proud to bring the conjoint BMI International Conference and 8th Biennial 2018
GMANZ Conference to beautiful Queenstown, New Zealand on October 4-11, 2018.

The 6-day BMI International Conference which is being held in the Southern Hemisphere for the first time is expected to attract 50+ managers from the top clubs in the US to come down under and will be followed by a 3-day NZ Golf Managers Association Conference.

With renowned tourism attractions and golfing options on offer in Queenstown, the “adventure capital of the world”, we are expecting a significant number of club managers from Asia-Pacific to attend as well.

Special mention should be made of the generous offer of CMAA being made to Australian and New Zealand managers attending the BMI International conference. They will receive a complimentary” Education only” badge to be used at future CMAA World Conferences and Trade Exhibitions in Nashville in 2019 and Dallas in 2020.
Oct
11
Thu
NGCOA Golf Business TechCon 2018 @ Aria Resort and Casino
Oct 11 – Oct 12 all-day

Golf Business TechCon is an insightful two-day event for golf course owners, operators and other industry professionals to spotlight some of the cutting-edge tools and tactics currently transforming golf course operations.

http://www.golfmarketingcentral.com.au/

Golf Industry Central