Browsing Golf Industry NewsVIEW ALL

Asian Tour gets the right fit with ECCO

POSTED ON February 15, 2016 @ 6:32 pm

ImageDisplayZSupport1               image003

Sentosa, Singapore, February 15:  ECCO, the world-leading brand of shoes combining style and comfort, is the latest high profile brand to partner with the Asian Tour as its Official Footwear Supplier.

The footwear giant which was founded in Denmark in 1963 will be aligning itself with professional golf through its partnership with the region’s premier Tour.

ECCO seeks to receive exposure of its footwear through the Tour’s multiple media platforms, which includes digital, online and print; as well as direct customer engagement via exclusive Asian Tour events.

Jesper Schmith Thuen, ECCO’s Head of Golf – Asia said, “We saw the Asian Tour as a great platform for us to promote our brand. Our partnership with the Tour is a good way to extend and grow our market reach, and connect with golfing audiences across the region”.

“The Asian Tour extends into many of the markets we have presences or intend to have presence within, hence this is a strategic partnership with the official sanctioning body for professional golf in Asia. It also gives us a shoe in the door, providing us with the opportunity to promote our footwear range throughout the region”.

Asian Tour Commissioner Kyi Hla Han welcomes the newest Tour partnership agreement with ECCO and is looking forward to further strengthen the position of both brands in the world of professional golf.

“The synergy between ECCO and the Asian Tour will drive both organisations forward as we are a perfect fit. ECCO is a leader in shoemaking while the Asian Tour has established ourselves as the region’s premier Tour”.

“On behalf of the Asian Tour I would like to thank ECCO for their commitment and support and we will work closely with them to establish an effective and viable commercial platform,” said Han.

ECCO joins the Asian Tour’s stable of partners and sponsors that includes FENIX Golf (Official Apparel Supplier), Fuji Xerox (Official Office Solutions Partner), Hilton Worldwide (Official Hotel Partner), Titleist (Official Web Partner) and Rolex (Official Timekeeper).

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Please enter your details:

I am interested in:

  • News
  • Operations
  • Marketing
  • Recruitment / Jobs
  • Grow the Game
Golf Industry Central Grow the Game Central Golf Recruitment Central Golf Operations Central

Calls to re-circulate NZ Golf Open around the country...

A former golf board president is concerned New...

New Pro Shop Team at Windsor GC

Windsor Country Golf Club has contracted Adam and...

Nudgee GC to upgrade golf course following land resumption...

NUDGEE Golf Club has emerged from one of...

GSM awarded Morack GC management contract...

Golf Services Management (GSM)  is pleased to announce that it has been successful in winning the contract tendered by the City of...

Residential development planned beside Timaru Golf Club...

A residential development is planned at the edge of Timaru’s golf course a decade after a similar proposal was first floated. The company...

SEEKING: Night Services Manager – Royal Sydney Golf Club...

The Royal Sydney Golf Club is one of Australia’s most prestigious golf clubs. It provides a supportive workplace that values hard work,...

SEEKING: Assistant General Manager – The Lakes Golf Club...

The Lakes Golf Club is looking to recruit an Assistant Manager to work with the General Manager in managing the day to...

Salaries for U.S. Superintendents Rise 4.7% In Two Years...

Employers of golf course superintendents continue to reinforce the value they place in golf course facility leaders as the...

Jordan Spieth will grace the cover of 4 million Wheaties boxes th...

Many of the greatest American athletes of all time, including numerous golfers, have had their pictures printed on the...

Jeff Kimble appointed as Commercial Director of Asian Tour and Eu...

The Asian Tour and European Tour have jointly appointed Jeff Kimble as Commercial Director. Kimble will assume his role...

Philippine Golf Course Management Conference Drives Improving Sta...

Overall standards in course maintenance and presentation are set to improve on the back of the Philippine Golf Course...

Olympian to inspire Australian MyGolfers...

Minjee Lee has proudly put her name to MyGolf, Australia’s national junior participation program, which is jointly run by...

Find your rockstar employee, come JAM with Golf Industry Central...

Job Ad Membership  (JAM) A great new cost effective annual service is now available to you for promoting all...