Browsing Golf Industry NewsVIEW ALL

Future Golf connecting the game like never before

POSTED ON December 3, 2018 @ 4:47 pm

GenYgolf which was founded in 2014 to bring young golfers in to the game, has now re branded to Future Golf.

The member and partner driven movement which differentiate themselves by offering rounds and events at partner courses and linking would-be golfers with a youth-driven community in the thousands, has injected more than $3 million into the sport in Australia since launching in 2014 and is now one of Australia’s largest golf communities.

The model is thriving.

“We exist because golf needs a platform that is flexible, accessible and friendly,” Future Golf Founder Ali Terai said.

“We wanted to create a golf community that was relaxed, where people didn’t feel out of place or embarrassed. Our core mission is growing the game, getting more people playing and guiding golfers from beginner to addict.”

Future Golf is helping connect a new generation of golfers with a sport that features an average age between 57 and 60. 92 per cent of members are aged between 25 and 39.

But traditional golf clubs aren’t missing out on a slice of the pie. More than 550 Future Golf members have gone on to become members of clubs all across Australia.

Mr Terai said the club’s mission is to build a community of 1 million golfers. But he acknowledges that getting to this point hasn’t been easy.

“It was probably time to pull the pin after getting some early feedback,” he said. “But for some reason we couldn’t. We kept hosting stupidly small events. We kept posting on social media. We kept calling clubs.

“Slowly, a few members started to join and then it snowballed.”

Those members are reaping the rewards, which include rounds at Australia’s best public and private courses, introductory lessons, a golf handicap, golf trips, apparel and access to XGolf, Topgolf, driving ranges and mini golf.

Members who joined say it’s changed their life.

“For me, Future Golf isn’t just a handicap and some free golf,” one member said. “It has become my second family.”

Future Golf now have over 50 partner courses and have just announced Yarra Yarra Golf Club as its first Prestige Partner. Six Future Golf members have joined Yarra Yarra over the past 12 months demonstrating what a great pathway the model is for delivering new members to traditional golf clubs.  As Yarra Yarra General Manager Peter Vlahandreas says in the video below “This is the market we (clubs) really need, the 25-40 year old market, as they are the future of our clubs. It is a great pathway. We are a thrilled to be a prestige partner with Future Golf and look forward to an amazing partnership together.”

Future Golf website (www.futuregolf.com.au)

Future Golf on Facebook (www.facebook.com/futuregolfclub)

Future Golf on Instagram (www.instagram.com/futuregolf)

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Taylormade Golf selects Golf Warehouse as Partner in exclusi...

New Zealand’s number one golf retailer, Golf Warehouse...

How to communicate change to the “unchangeables”...

Gregg Patterson, Founder and President of “Tribal Magic!!!”, has...

$6.4 million upgrades aimed at transforming Rich River Golf ...

GAME-CHANGING $6.4 million upgrades aimed at transforming Rich...

‘Misogyny gone mad’: Women banned from Queenstown gol...

Arrowtown Golf Club is in the gun for banning women from a weekly competition – a problem New Zealand Golf is this...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Ross Perrett/ Karrie Webb named as new architects for Indooroopil...

Indooroopilly Golf Club (QLD) is delighted to announce the appointment of Perrett Webb Pty Ltd as our new course architects. Indooroopilly Golf...

Dubbo Golf Club receives $1.6 million for irrigation, improved di...

Local and visiting golfers will soon benefit from the single biggest funding boost in the Dubbo Golf Club’s history. Deputy Premier John...

Early commitments to women in golf charter shows promise...

The R&A’s drive to increase the number of women and girls participating in golf and to encourage more opportunities...

Royal Melbourne and Kingston Heath achieve Golfscape’s Top ...

Royal Melbourne Golf Club and Kingston Heath Golf Club have made it to golfscape’s top 20 golf courses from...

Anniversary Celebrations at Hua Hin’s Banyan Golf Club...

Award-winning Banyan Golf Club will celebrate its 10th anniversary in fitting style. To commemorate the occasion, the club is...

European Tour announces exclusive digital broadcast deal with Ch...

The European Tour has secured a long-term partnership with Sina Sports for the exclusive digital broadcast rights to all European...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Debate over whether Tasmanian golf museum is home to the world...

In the small town of Bothwell, on Tasmania’s central plateau, there’s an indoor golf game being hailed the oldest...