Browsing Golf Industry NewsVIEW ALL

GA’s Vision 2025 launched to welcome females back into the game

POSTED ON May 23, 2018 @ 11:15 am

Golf Australia (GA) has this week published the complete blueprint for Vision 2025  – an initiative to generate greater female participation, involvement and inclusion in golf all around Australia.

Spearheaded by the national body, the scheme “Vision 2025: the future of women and girls in golf” was first announced in February earlier this year during the ISPS Handa Women’s Australian Open, and is set out to address the current gender imbalance within the sport.

“Vision 2025 is, critically, an industry-wide approach and we are investing all available resources into making it a success,” said Golf Australia chief executive Stephen Pitt.

“It’s the single most important issue inhibiting growth in Australian golf. For too long, we’ve collectively watched as some of our programs, clubs and facilities have become places at which female golfers, and even more importantly, prospective female golfers, don’t feel welcome and encouraged.”

According to recent numbers, female club membership rates are at a record low of a mere 20 per cent of the nations total. Part of the new strategy is to encourage clubs nationally to provide equal access for both genders on all days and for clubs to take on more female board members and senior executives.

The recently published document outlines the vision’s four-pillar strategy, which aims to create an environment where women and girls are inspired to participate, feel welcomed and nurtured throughout, and empowered to achieve their goals within the sport.

The four main pillars of Vision 2025 are:

  • Culture and leadership: more women on boards and in senior positions; opening up clubhouses and courses and making them more welcoming – equal access, equal rights.
  • Grassroots: introductions to golf that are friendlier and more social; more emphasis on fun and family; better transition to courses and clubs; hubs and networks for women and girls.
  • High performance and coaching: More heroes to inspire the next generation; more female coaches to nurture and develop them; more chances for the elite to compete and hone their skills.
  • Marketing and positioning: Changing the way the sport is perceived; more women and girls proud to say ‘I play golf’; promoting the fun, healthy, social game – a second sport and a sport for life.

The initiative has also engaged two new female staff members at Golf Australia, partially funded by the R&A – Female national pathway manager Stacey Peters and National female participation manager Chyloe Kurdas.

Click to download the full Vision 2025 Strategy (pdf)

SOURCE: Golf Australia

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Taylormade Golf selects Golf Warehouse as Partner in exclusi...

New Zealand’s number one golf retailer, Golf Warehouse...

How to communicate change to the “unchangeables”...

Gregg Patterson, Founder and President of “Tribal Magic!!!”, has...

$6.4 million upgrades aimed at transforming Rich River Golf ...

GAME-CHANGING $6.4 million upgrades aimed at transforming Rich...

$1m funding for Muswellbrook Golf Club restoration...

Muswellbrook Golf Club is set to rejuvenate significant parts of its course and club facilities after securing around $1 million in funding...

Ko Mentors Young Kiwis

Since Lydia Ko joined the LPGA Tour five years ago, she’s been trying to get more Kiwis to follow in her footsteps....

SEEK: Golf Course Superintendent – Brisbane area...

Redland Bay Golf Club is an 18 hole golf course situated on the foreshores of Moreton Bay, only 45 minutes from the...

SEEK: Custom Fit Technician – Callaway Golf South Pacific...

The Fitting Technician conducts themselves as an ambassador for the Callaway Golf brands and delivers the highest standards of customer service to...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Callaway Golf Completes Jack Wolfskin Acquisition...

Callaway Golf Company announced that it has completed the previously announced acquisition of Jack Wolfskin for €418 million, or...

The Anam Tees Off with New Golf Course to Launch ‘Golf and Dine...

To mark the opening of Vietnam’s latest Greg Norman-designed masterpiece, luxurious beachfront resort the Anam has unveiled a package...

New Zealand’s Royal Wellington Joins Asian Golf Industry Federa...

Wellington, New Zealand: Royal Wellington Golf Club has created a slice of history by becoming the first New Zealand...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Debate over whether Tasmanian golf museum is home to the world...

In the small town of Bothwell, on Tasmania’s central plateau, there’s an indoor golf game being hailed the oldest...