Browsing Golf Industry NewsVIEW ALL

Golf clubs shake stuffy tag to drive into future

POSTED ON February 14, 2016 @ 5:49 pm

Firefox_Screenshot_2016-02-14T07-48-32.325Z

WA golf clubs are relaxing dress standards, loosening restrictions on women players and offering youth discounts in an attempt to modernise and attract new members.

Faced with a global trend of declining memberships, local clubs have in recent years made strides to update their image and offers to attract new and young members, particularly women.

Changes at some clubs include letting women play on Saturdays — a day many clubs historically reserved for men’s competition — discounts for under-35s, trial memberships and doing away with new members having to be referred by existing ones.

Golf Australia says membership numbers peaked in Australia in 1998 at about 500,000 and have fallen about 21 per cent.

Wanneroo Golf Club manager Mark Jarmyn said membership had been relatively stable the past few years but the club was constantly looking to adapt.

For example, it has new dress standards “to cater for fashion changes which are more applicable to younger members”.

Unlike some clubs, Wanneroo allows jeans and untucked dress shirts off the course in some circumstances. Thongs, T-shirts and board shorts, among other things, are still forbidden.

Mosman Park Golf Club general manager Tony Howell said though participation rates in golf were steady, membership was declining.

“We have introduced new membership offerings, including a three-month trial membership,” he said.

“We have also introduced a youth membership category for those under 30 at discounted rates.”

Playing at Sea View Golf Club Cottesloe. Picture: The West Australian

Sea View Golf Club no longer asks for nomination fees or references from members and has tweaked membership options.

“Younger players don’t want to commit to long-term membership,” president Jim Green said.

Western Australian Golf Club general manager Brian Close said finding time to play was often a big issue.

He said the club had a vibrant female base, some of whom were snapped byThe Weekend West this week.

Source: The West Australian

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Please enter your details:

I am interested in:

  • News
  • Operations
  • Marketing
  • Recruitment / Jobs
  • Grow the Game
Golf Industry Central Grow the Game Central Golf Recruitment Central Golf Operations Central

Point Lonsdale Golf Club’s makeover set to tee off...

POINT Lonsdale Golf Club is hopeful that work...

Luxury Queenstown resort Milbrook’s $45m expansion...

Queenstown’s award-winning Millbrook Resort is celebrating a major...

2018 Melbourne World Cup of Golf to be contested at The Metr...

The PGA TOUR, on behalf of the International...

SELLING: 2 right handed X-Golf simulators...

X-Golf knox offer’s a range of products and services complimenting a variety of venues throughout Australasia and is the exclusive distributors of...

SEEKING: Digital & Social Media Coordinator – Royal Sy...

The Royal Sydney Golf Club is looking to recruit a permanent full-time Digital & Social Media Coordinator to join its Communications team....

SEEKING: Assistant Pro Shop Manager – Glenelg Golf Club...

Established in 1927, Glenelg Golf Club has steadily risen through the ranks to become one of Australia’s premier golfing facilities with the...

SEEKING: House Manager – Cranbourne Golf Club...

A great opportunity exists for a motivated, passionate and charismatic professional to lead the F&B team & support the General Manager in...

Sentosa Golf Club Launches Annual Agronomy Volunteer Programme...

Ahead of the 2018 SMBC Singapore Open, held from January 18 – 21 over its Serapong Course, Sentosa Golf...

Golf course south of Hamilton set to be sold for Southern Links p...

A proposal to sell a golf course south of Hamilton to make way for the Southern Links roading project...

Sentosa Golf Club Launches Annual Agronomy Volunteer Programme...

Ahead of the 2018 SMBC Singapore Open, held from January 18 – 21 over its Serapong Course, Sentosa Golf...

PGA TOUR China partners with Shankai Sports...

Shankai Sports has signed an agreement to manage the operations of PGA TOUR China’s new series for a 20-year...

SEEKING: Golf Operations Attendant – Casual...

The Royal Sydney Golf Club is a private members club which was founded in 1893. It is recognised nationally...

SELLING: 2 right handed X-Golf simulators...

X-Golf knox offer’s a range of products and services complimenting a variety of venues throughout Australasia and is the...