Browsing Golf Industry NewsVIEW ALL

Greg Norman Company Leads Seed Round Investment in Spalk

POSTED ON October 7, 2018 @ 3:00 pm

Greg Norman Company has announced a material investment in Spalk as the leader in a US$1.5 million series seed round alongside Stadia Ventures, Ice Angels, Sparkbox Ventures and others.

A virtual sportscasting studio, Spalk’s proprietary Live Sync technology synchronises live sports streams with multiple alternate remote commentaries from anywhere in the world.

Fans are able to choose a commentator for each game that suits their preferred language, style or bias – driving fan engagement while increasing audience size and lowering production costs for content owners.

Spalk was a finalist in ‘Greg Norman’s Search for the Next Sports Entrepreneur’ held at the University of Miami in March, 2017 wherein Greg Norman and his team of investors held a worldwide search to discover the next successful inventors, creators and innovators in sport.

After receiving hundreds of applications from around the world – including eight countries and five continents – Spalk, a New York City-based company with New Zealand origins, emerged as the winner.

“As the world becomes increasingly more global, a one-size fits all approach to sports broadcasting is no longer relevant,” said Norman, whose Greg Norman Golf Course Design Company is a Full Business Member of the Asian Golf Industry Federation.

“Demographically targeted commentary is a win-win for both fans and broadcasters and Spalk is leading the way. I am a firm believer in entrepreneurship and to have the opportunity to discover the ‘next best thing in sport’ and give a head start to the young entrepreneurs at Spalk is really special to me,” Norman added.

Since launch in 2017, Spalk has covered more than 5,000 live events for 100+ content partners who have seen up to a 70% increase in audience size. The technology is already being used extensively by FIBA, the governing body for basketball, as well as World Rugby and several Division I college conferences in the US. The new partnership will aid in Spalk’s North American growth and support introducing the technology in golf and other sports verticals.

“Mass personalisation of live sports content opens up enormous revenue opportunities for leagues and broadcasters and we are excited to support Spalk as they disrupt this legacy industry,” said Brandon Janosky, Managing Partner at Stadia Ventures.

“By leveraging Spalk’s patented Virtual Commentary Studio, sports leagues and broadcasters no longer have to fly commentators to the stadium or studio to call games – they can do it from a laptop anywhere in the world,” said Ben Reynolds, CEO of Spalk. “We place high value on the right strategic partners and are thrilled to announce the support from Greg Norman and our other investors.”

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Taylormade Golf selects Golf Warehouse as Partner in exclusi...

New Zealand’s number one golf retailer, Golf Warehouse...

How to communicate change to the “unchangeables”...

Gregg Patterson, Founder and President of “Tribal Magic!!!”, has...

$6.4 million upgrades aimed at transforming Rich River Golf ...

GAME-CHANGING $6.4 million upgrades aimed at transforming Rich...

‘Misogyny gone mad’: Women banned from Queenstown gol...

Arrowtown Golf Club is in the gun for banning women from a weekly competition – a problem New Zealand Golf is this...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Ross Perrett/ Karrie Webb named as new architects for Indooroopil...

Indooroopilly Golf Club (QLD) is delighted to announce the appointment of Perrett Webb Pty Ltd as our new course architects. Indooroopilly Golf...

Dubbo Golf Club receives $1.6 million for irrigation, improved di...

Local and visiting golfers will soon benefit from the single biggest funding boost in the Dubbo Golf Club’s history. Deputy Premier John...

Early commitments to women in golf charter shows promise...

The R&A’s drive to increase the number of women and girls participating in golf and to encourage more opportunities...

Royal Melbourne and Kingston Heath achieve Golfscape’s Top ...

Royal Melbourne Golf Club and Kingston Heath Golf Club have made it to golfscape’s top 20 golf courses from...

Anniversary Celebrations at Hua Hin’s Banyan Golf Club...

Award-winning Banyan Golf Club will celebrate its 10th anniversary in fitting style. To commemorate the occasion, the club is...

European Tour announces exclusive digital broadcast deal with Ch...

The European Tour has secured a long-term partnership with Sina Sports for the exclusive digital broadcast rights to all European...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Debate over whether Tasmanian golf museum is home to the world...

In the small town of Bothwell, on Tasmania’s central plateau, there’s an indoor golf game being hailed the oldest...