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The club seminar that Board, Managers, and Committee members can’t afford to miss!

POSTED ON April 28, 2016 @ 12:12 pm


Golf Industry Central is very pleased to invite all board and committee members’ as well senior managers to an exclusive Gregg Patterson and Norm Spitzig first ever joint presentation, Strategic Issues for Private Club Governance, to Australia and New Zealand the week of May 9–13, 2016.

A big thank you to our sponsor: 


Many of you may have seen the duo present individually at prior Golf Management Australia Conferences and/or CMAA, and have already taken away invaluable information.

Golf Industry Central now presents a unique opportunity for your board and committee members to interact with two of America’s leading club industry speakers and gain a deeper appreciation of all that it takes to successfully govern and manage a great private club.

This time, exclusively during their visit to Australia and New Zealand, the duo are also presenting at a special “sideshow” Creating and Sustaining the Powerfully Effective Service Culture and The 10 Keys to Long Term Prosperity in Private Clubs – 2016 and Beyond at the Huntingdale Golf Club in Melbourne on May 10, so make sure you don’t miss out!

Named “2015 Club Executive of the Year”, Gregg Patterson will join forces with Norm Spitzig for a “hands on”, intimate, highly interactive and entertaining half-day workshop, sharing their lifelong experience in, and love for, the private golf club world as the springboard to ruminate about the deeper, fundamentally important philosophical issues we all face.

Building on his experience as a club manager, Gregg has been a featured presenter at various club management seminars, assistant manager conferences and hospitality forums worldwide, and is now for the first time ever in Australia and New Zealand sharing his knowledge with golf club management and staff together with Norm Spitzig.

Norm, twice named the club industry’s “Educator of the Year”, is one of the original six people to attain the distinction of Master Club Manager, and is internationally recognized as an eloquent and visionary expert on private club operations and governance.

“If you ask 100 people who know anything at all about the private club industry to list the top 5 luminaries of leadership — many names may come and go — BUT — the name NORM SPITZIG remains a fixture. Norm’s command of the little nuances as well as the big picture is highly regarded, as well as his stage presence and writing talent. If there is anything you need to know, or want to now, about private clubs — I recommend that you’d better get to know Norm.”

– Michael Crandal – former GM/COO Thunderbird Country Club

This comprehensive and entertaining half-day workshop has already received numerous rave reviews all around the United States, and is a great opportunity to train your service staff in all departments of your operation, even course maintenance – and for Board and committee members as well as General Managers, CEOs, management staff to gain understanding on how to successfully achieve booming member service and club prosperity.

As we all know, it’s not as easy as the great managers make it seem!

The schedule and timings may vary from city to city so please click on link for the city you want to attend to see the specific timings for the day.

The following cities and locations have now been confirmed:

The fee for the day is $119 per person (inc gst) and limited space is available.

**The Auckland registration is being organised by NZ GMA. Pricing may be different than the Australian events.

Special sideshows:

Gregg Patterson: “Creating and Sustaining the Powerfully Effective Service Culture”

Norm Spitzig: “The Keys to Long Term Prosperity in Private Clubs – 2016 and Beyond”

In addition to the half day workshop, all attendees will also receive a digital copy of Gregg’s recently compiled Club Management Anthology (the “best of the best” of Gregg’s extensive writings), a digital copy of Norm’s golf club humour classic Private Clubs in America and around the World, and an e-mail summary of all the great ideas that were generated, by both the participants and Gregg and Norm, during the workshop.

If you have interest in attending any of these events, and to register, please drop Mike Orloff an email at


Gregg Patterson

2012...11...official board photo of gregg copyClub Management magazine has named him, 2015 Club Executive of the Year. Gregg and his wife Elaine have been happily settled in Los Angeles, California for the last thirty-two years.

Gregg Patterson became the General Manager of The Beach Club in 1982 (and only retired in February this year, a whopping 34 years!) Since that time, he has worked with his members, Boards, and committees to enhance the value and reputation of The Beach Club in the Los Angeles community. Prior to becoming the General Manager of the Beach Club, he was the Assistant Manager of the Bel-Air Country Club in Los Angeles and also worked as a Systems Analyst for the U.S. Army Club System.

In addition to his ongoing responsibilities at The Beach Club, Gregg is a Senior Associate with Kapoor and Kapoor Hospitality Consultants, where he teaches certification courses in leadership and marketing for the Asian American Hotel Owners Association (AAHOA), an organization consisting of owners/franchisees of limited service hotels in the U.S. under such brands as Clarion, Comfort Inn, Holiday Inn, Best Western and others.

Building on his experience as a club manager, Gregg has been a featured presenter at various club management seminars, assistant manager conferences and hospitality forums around the world, including Canada, Ireland, the U.K., Spain, France, Denmark, Hungary, China, Thailand, Singapore, Korea, Sweden, the Netherlands, France and Colombia. He has conducted management development programs on a variety of topics for many organizations, e.g., the Army Club System, Para Los Ninos, the Junior League of Los Angeles, the P.G.A., Lawry’s Corporation, Sea World, the California Restaurant Association, the California Teachers Association, the Professional Club Marketing Association, The European Golf Course Owners Association, the National Golf Course Owners Association (U.S.) and the International Association of Hospitality Accountants.

(Click here to hear a recent radio interview.)

On the academic front, he served as an Adjunct Professor in the Collins School of Hospitality Management at Cal Poly University, Pomona for fourteen years.  He currently teaches at various Business Management Institute programs and is a Visiting Professor at two universities in Gujarat, India.  He has spoken to club management classes and associations at the University of Nevada Las Vegas, Cornell University and the University of Houston.

Gregg also writes a monthly column for Board Room magazine and is the author of Reflections on the Club Experience, an anthology of essays on club cultures and operations. In acknowledgement of his efforts as an educator in both the university and the corporate worlds, he was awarded the 2002 Gary Player Private Club Educator of the Year Award by Board Room magazine.

He serves on the Board of Trustees at Maine Central Institute in Pittsfield, Maine and has been active in the Southern California Chapter of the Club Managers Association of America.

Gregg earned an M.P.S. degree from Cornell University School of Hotel Administration and a B.A. in British Imperial History from Colgate University. When not involved in his professional responsibilities, you will find Gregg pursuing one of his many “developed passions” — reading, bicycle touring around the world, playing paddle tennis, flying his airplane, or, as a licensed minister, performing wedding and funeral services for family and friends.

Norm Spitzig, MCM

231 copyNorm Spitzig is one of the original six people to attain the distinction of Master Club Manager and is internationally recognized as an eloquent and visionary expert on private club operations and governance.

His ground-breaking book Perspectives on Club Management – now over 25 years old – continues to inspire and challenge club directors, managers and students around the world. Norm is also the author of four very funny and insightful books centered around the wonderful world of private clubs, Private Clubs in America and around the World, Murder and Mayhem at Old Bunbury, How Now, Norm’s Tao, and Soul on Nice. Details are available at and

Norm’s leadership and professional contributions to the private club industry are been varied and significant. Elected a National Director of CMAA in 1989, he served as National President in 1995 – the same year he became one of the six original general managers to earn the prestigious lifetime Master Club Manager (MCM) designation.

Norm currently serves as a Principal & Senior Partner in Master Club Advisors, publisher of the premier newsletter for leaders in the worldwide private club industry, Club Management Perspectives, and now regarded by more and more leaders in the private club industry as a “general manager executive search firm of choice”. Norm’s Board of Directors’ Leadership Orientations and Strategic Planning Sessions have been very well received at national, regional and local meetings of many professional associations as well as great individual private clubs on six continents. He has the singular honor of having been twice named the club industry’s “Educator of the Year”.

Norm, who doggedly continues his improbable, and admittedly weird, pursuit of logging one hundred thousand running miles before he ascends to the great private club in the sky, resides in the historic town of Mount Dora, Florida, with his beautiful bride, Cody, and ball-obsessed chocolate Labrador, Lucy.


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