Browsing Golf Industry NewsVIEW ALL

Looking for more ways to drive retail spend at your club?

POSTED ON March 15, 2018 @ 8:00 am

What would it be worth to your golf club or facility if you could sell off old pro shop merchandise and fill extra tee times every month without having to discount your green fees, because of a simple box of scratcher stickers?

The leisure and sport industry has become increasingly more competitive over the past few years, with new alternative formats attracting millennials especially, forcing traditional sports like golf to reinvent themselves to stay profitable.

In this progressively harder climate for golf clubs to drive membership, book out tee times and to push pro stock out the door while competing with online sales, clubs and facilities will have to find new and innovative revenues streams to keep the wheels turning and encourage loyalty spending.

Golf Surprize, an Australian made company and an official licensee of the PGA Australia, is the inventor of a unique product designed to help clubs derive revenue from novel sources – scratch stickers on scorecards – working as a revenue accelerator for your business.

The pioneering company has created a simple solution for clubs and pro shop owners in form of a complimentary product that is simple, reliable, and profitable – without any risk involved. The principal idea of the stickers is to give members and guests at your club the chance to win anything in the club or pro shop just by getting or beating a certain score in their round of golf. Winning an instant discount of up to 100% off everything and anything incentives players to spend more dollars. You might see how it could be part of your current club competitions, or work as an added value to certain hard-to-fill tee times.

As club decision makers will see value in the stickers in different ways specific to their venue, it’s up to the club or pro shop or event organizer to use the stickers as they see fit. Some like the value it offers to fill tee times, others see the value in pro shop revenue sales, while others see it as the perfect golf competition where you can still pay grade winners, but individuals win on much better terms.

How would your club best use it?

The suprizes are not cash based but for use however your facility prefers. Most clubs decide on pro shop merchandise vouchers, assisting clubs in getting rid of old stock, but prizes can be redeemed on anything from catering to future competition entry reductions, it’s up to you.

With no upfront cost, as a venue or club you can buy a surprize box tailored to your golf course difficulty or slope rating (so rest assured the scoring range is achievable for your club members). The scratch stickers are given to the clubs in reels of 500 for free with a profit share on the sales. The concept has been proven successful among several clubs in Australia already, with over $160,000 in $5 stickers sold, generating $200,000 in new revenue.

Click here to order your trial box of scratchers

How it works

When your members and guests, handicap and non handicap golfers, enter your pro shop, or book a tee time, they purchase a sticker (or you can include as a value add) which goes on to the rear of their score card. On this sticker there are two scratch panels: one a prize and the other a score. At the end of the round the golfer scratches off the panels and if they have beaten the score that is revealed, they win the surprize on the sticker.

Golf Surprize Founder and Managing Director Anthony Robinson said a box of 500 stickers generates a minimum of $3,500, which will be spent on the club or pro shop as new revenue, and normally winners spend more.

“If club decision makers would spend $5 on a sticker to win trips to major golf tournaments, new cars, free yearly club memberships, $30k worth of golf equipment, holidays, bills paid, and other ‘surprizes’, and of course up to $500 to spend in the pro shop or club on the day they play, then I dare say that so would the members and guests of their club,” Robinson said.

“So why not give it a try, without any risk.”

The cost to the players are decided by each individual club or venue, which means you can either raise the price of the tee time by the cost of the sticker and give every tee time booked a sticker, or leave the price as it is, and give everyone a sticker as a value add. What would you do at your club of facility? Perhaps you have another way to use the stickers to increase tee times booked?

“The value in purchasing a $10 box for $1,500 is tremendous. If you promote certain tee times (the empty ones) as Golf Surprize Tee Times, all players will receive a sticker and then players will book, meaning NEW tee time revenue for your club,” Robinson further explained.

To highlight the ‘no financial risk’ to clubs and venues, Golf Surprize has implemented an insurance policy so that if more prizes are claimed than the club has taken money for then the insurance kicks in. This means the club will NEVER pay out more than they have received in sales.

For players, a further incentive to book a tee time with Golf Surprize is the chance to win 2nd chance draw prizes such as bucket list golf prizes to Golf Majors and prizes that save the golfer money, even if players don’t beat the score on the day.

So whether you are trying to push old stock out the door or get more social golfers in, book out certain tee times or replace old competition and event formats, Golf Surprize has a proven track record of getting more golfers in and generates new revenue through a simple solution – without any risk.

The benefit is real, guaranteed and measurable in all areas. There is no risk in trying to add value at your club today.

Golf Surprize really is a win-win, for golfers and clubs alike!

Click here to order your trial box of scratchers

“The most innovative product at the PGA Golf Show…”

Inside Golf Magazine

@insidegolf

“A unique way to solve a problem. Now I can compete well with online retailers, and loyalty is being built with my members…”

Matthew Dent

Blackwood Golf Club

If your golf club or facility is looking for new ways of deriving revenue while also getting more players on the green and into the Pro Shop, contact Golf Surprize today and receive a box of stickers within 2 days, with no upfront cost.

For more info and to register your box, please visit our website.

OFFER THIS MONTH

  • Box of 500 stickers delivered by post to you at our expense, no upfront costs.
  • Give away up to 50 stickers to either one player in each group in a comp; or social players; or empty tee times.
  • Keep a record of winning sticker number & how much the winner spent in your online account portal. E.G. Player Won $20 and spent $50.
  • Agree to pay the sale invoice after 150 stickers are sold if any monies are owed.
  • End of pack reconciliation for the winners from the giveaway, and monies held and owed.
  • At the end of a $5 roll you will have taken in $2,500.
  • An average of $1,750 will be claimed in prizes from that $2,500 and spent with you.
  • You have 70% of $2,500 as new sales or cash minimum.
  • We market to golfers at our expense to buy stickers from you on a National level but ask for your support through the club Facebook page

 

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Please enter your details:

I am interested in:

  • News
  • Operations
  • Marketing
  • Recruitment / Jobs
  • Grow the Game
Golf Industry Central Grow the Game Central Golf Recruitment Central Golf Operations Central

Gold Creek Country Club plans to redevelop half of its golf ...

The group has begun community consultation for its...

TopGolf soon to open its doors on the Gold Coast...

  The much anticipated, first-ever, Australian Top Golf...

Singapore Golf Industry Commissions Golf Business Advisory S...

Golf in Singapore is at an interesting stage...

Golf lends support to Fiji recovery

The Fiji International presented by Fiji Airways has presented a cheque to the value of FJ$20,000 to High Commissioner Mr Yogesh Punja...

SEEKING: Store Manager – Banners Golf...

Located at Cumberland Country Golf Club 248 Old Prospect Road Greystanes NSW, 2145 Store Manager State of the Art Facilities Banners Golf,...

The Fiji Golf Club re-elects Gavidi to lead...

THE Fiji Golf Club has re-appointed Ratu Isoa Gavidi to lead the club for another three years during their AGM last week....

SEEKING: Child Minding Attendant – The Royal Sydney Golf Cl...

If you are looking for a casual role with the opportunity to develop your skillset and work in a positive team environment,...

Five facts about golf in celebration of Earth Day 2018...

#EndPlasticPollution GCSAA national study reports golf courses have shown continual improvement over the past decade Lawrence, Kan. (April 17,...

Pace of Play – Improving the Golfing Experience...

By Bill Yates In a previous article I noted that golf course management teams are in the business of...

New Group Director of Agronomy at The Els Club Malaysia...

Terrance Mohammed has been unveiled as The Els Club Malaysia’s new Group Director of Agronomy. In the role, Mohammed,...

Havrilla’s High Hopes for Els Club Malaysia...

Stephen Havrilla has assumed the role of General Manager at The Els Club Malaysia. With 19 years of experience...

Help Aussie quadriplegic golfer change lives through documentary ...

  Prior to his accident, James Gribble was not only a successful investment banker but an active sportsperson and...

Cancer Council NSW swings golfers towards good sun protection...

Cancer Council NSW is partnering with former golf pro Paul Gow to encourage golfers to reduce their skin cancer...