Browsing Golf Industry NewsVIEW ALL

Mike Orloff to conduct Club Marketing Workshops 22 and 24 August (Auckland)

POSTED ON August 14, 2018 @ 10:25 am

This month, Golf Industry Central Managing Director and US and Australian PGA Member Mike Orloff will hold two workshops on Club Marketing in Auckland to assist clubs in how to best segment their target markets.

The dates and venues are as follow:

Click dates for more info

August 22, 2018 @ 1:30 pm – 4:30 pm

or

August 24, 2018 @ 9:00 am – 12:00 pm

 

Club Marketing: Reach your customer/member goals through Customer Journey Mapping (Auckland)

Most golf facilities seemingly try to market their facilities and products at a target market of primarily gender, age or location. They try this approach of marketing their products and services as this is all they tend to know about their members or local demographics.

“All this does is lump everyone into a few generic categories and it does not fully satisfy the real needs and wants of the individual.”

There has been a swing toward a better understanding of the needs and behaviours of members, which can/will also change at the different stages of a person’s life.

Market segmentation involves dividing a market into groups of people with similar needs, attitudes and / or behaviors and helping clubs work out where is their best ‘bang for buck’. We then take this segmentation and develop a Customer Journey unique to the individuals in these groups.

Outcomes:

  • Understanding the “why behind the what” we do.
  • How best to profile and identify needs of current members and clients.
  • Mapping and Creating a consistent Customer Journey which includes creation of programmes and alignment of initiatives to meet those needs ensuring they remain engaged within the club.
  • Creating a targeted approach to marketing your products and services with the resources you have available.

ABOUT:

Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management.

Marketing to grow golf businesses is Mike’s main focus these days.

As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand.

Currently Mike lectures for the PGA International Golf Institute, works with Golf Queensland as Club Support consultant and has contributed articles about golf marketing and operations for Inside Golf, Asian Golf Business and Golf Industry Central magazines.

If you have interest in attending any of these events, please drop Mike Orloff an email at mike@golfindustrycentral.com.au or call on 0415 682 259.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Chirnside Park Country Club major redevelopment underway...

The major refurbishment of the Country Club site...

Golf Month launches across Australia...

Golf Month, Australia’s annual campaign encouraging Aussies to...

Nudgee GC granted redevelopment approval after government la...

The Nudgee Golf Club north of Brisbane received...

Great Keppel Island’s resort has new buyers, but they’...

The sale of a beleaguered Great Barrier Reef island resort to an Asian buyer is being touted as a coup for Australian...

Help Golf Australia shape the future of women in golf...

Golf Australia (GA) is calling for expressions of interest from women within the golfing community or those considering golf who would like...

Mount Maunganui Golf Club (NZ) to open on-site gym and yoga...

Club members of the Mount Maunganui Golf Club are voting on plans for the facility to commence a gym and yoga operation,...

Chirnside Park Country Club major redevelopment underway...

The major refurbishment of the Country Club site at Kingswood Drive in the Yarra Valley is intended to be progressively rolled out...

MST in TaylorMade partnership

In a move that will certainly make waves in the industry, TaylorMade announced the appointment of MST Golf as...

Graham Marsh and Jan Stephenson Finalists for 2019 World Golf Hal...

  The World Golf Hall of Fame & Museum has released the names of 15 finalists who will be...

MST in TaylorMade partnership

In a move that will certainly make waves in the industry, TaylorMade announced the appointment of MST Golf as...

Sentosa GM Johnston Motivated by Mentor Palmer...

Having spent the early years of his career working with the man who was globally renowned for the role...

Norman urges synergy for Aus golf bodies...

Greg Norman believes the struggling Australian summer of golf won’t consistently attract the world’s best players until the sport’s...

Play nine-hole golf at the Adelaide Oval...

In an Australian first, the Adelaide Oval will be transformed into a nine-hole golf course a nine-hole putting course, a...