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Money In Sport and Australian PGA Championship to collaborate in 2018

POSTED ON April 20, 2018 @ 4:37 pm

The Money In Sport Conference is proud to partner with the Australian PGA Championship with the two major sporting events to be hosted on the Gold Coast this November and December.

One of the largest sports conferences in the Asia-Pacific region, the Money In Sport is the leading sports business conference, uniting industry leaders and decision makers from around the world under the one roof. It is being held at The Star from 28-30 November, the week preceding the Australian PGA Championship.

A European Tour and ISPS HANDA PGA Tour of Australasia co-sanctioned tournament, the Australian PGA Championship is being played at RACV Royal Pines Resort from 29 November – 2 December and regularly attracts Australian and international golfing stars to the Gold Coast.

Via this partnership Money In Sport officials, special guests and delegates will be attending a number of events at the Australian PGA Championship and will have access to corporate hospitality and tournament experience packages.

“I am very proud to announce our collaboration with the Australian PGA Championship. Working with the team at the PGA of Australia, we will look to maximise benefits for sponsors, golfers, officials and fans of golf and the PGA by inviting them to participate at Money In Sport 2018,” said Lou Sticca, Managing Director of Money In Sport Pty Ltd.

“At the same time, Money In Sport will promote the Australian PGA Championship at RACV Royal Pines Resort to our international guests, speakers, delegates and sponsors to ensure they stay on in the Gold Coast to enable them to attend the final two rounds of this year’s tournament on Saturday  and Sunday 1 – 2 December.”

The Money In Sport Conference this year will focus on innovation in sport. Since its move to the Gold Coast, the Australian PGA Championship has adopted an innovative philosophy which has lead to the successful creation of the SONIQ Million Dollar Hole, Greg Norman Medal, MyGolf Kids Day and live music.

“Since it’s move to the Gold Coast, the Australian PGA Championship has grown to be one of the most successful golf tournaments in Australia which provides significant value to the state of Queensland through inbound interstate and international visitation as well as a huge global media value through the broadcast,” said David Pryles, Commercial Director – Australasia for the PGA of Australia and European Tour.

“The success of the Australian PGA Championship has grown from our team’s philosophy to innovate the golf spectators experience at our tournament and think outside the boundaries of tradition which some people perceive the sport of golf to be hemmed by.”

Golf is a global business; the Australian PGA Championship thanks to its co-sanctioning with the European Tour and ISPS HANDA PGA Tour of Australasia attracts an international playing field and audience.

“Golf is a global sport which attracts large sponsorship dollars and revenue for its various stakeholders which makes the alliance with the Money in Sport conference the perfict fit,” added Pryles.

“It also makes the Australian PGA Championship the perfect destination for post-conference celebrations, allowing delegates, guest speakers and VIP’s the opportunity to watch world class golf whilst also networking following the Money In Sport Conference.”

Tourism Industry Development Minister Kate Jones said it was a major coup to bring together these two high profile events for the first time.

“The Palaszczuk Government, through Tourism and Events Queensland, brokered this collaboration having seen an opportunity to increase length of stay and leverage synergies between the two events,” said Jones.

“The Money in Sport Conference and the Australian PGA Championships have taken an innovative approach to broadening their appeal and attendance, which will benefit both events and the Gold Coast.

“The Gold Coast is a world-class event destination having just hosted the Commonwealth Games and events like this are a key part of the Games legacy.”

For more information about the Money in Sport Conference please visit moneyinsport.com.

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