Browsing Golf Industry NewsVIEW ALL

Money In Sport and Australian PGA Championship to collaborate in 2018

POSTED ON April 20, 2018 @ 4:37 pm

The Money In Sport Conference is proud to partner with the Australian PGA Championship with the two major sporting events to be hosted on the Gold Coast this November and December.

One of the largest sports conferences in the Asia-Pacific region, the Money In Sport is the leading sports business conference, uniting industry leaders and decision makers from around the world under the one roof. It is being held at The Star from 28-30 November, the week preceding the Australian PGA Championship.

A European Tour and ISPS HANDA PGA Tour of Australasia co-sanctioned tournament, the Australian PGA Championship is being played at RACV Royal Pines Resort from 29 November – 2 December and regularly attracts Australian and international golfing stars to the Gold Coast.

Via this partnership Money In Sport officials, special guests and delegates will be attending a number of events at the Australian PGA Championship and will have access to corporate hospitality and tournament experience packages.

“I am very proud to announce our collaboration with the Australian PGA Championship. Working with the team at the PGA of Australia, we will look to maximise benefits for sponsors, golfers, officials and fans of golf and the PGA by inviting them to participate at Money In Sport 2018,” said Lou Sticca, Managing Director of Money In Sport Pty Ltd.

“At the same time, Money In Sport will promote the Australian PGA Championship at RACV Royal Pines Resort to our international guests, speakers, delegates and sponsors to ensure they stay on in the Gold Coast to enable them to attend the final two rounds of this year’s tournament on Saturday  and Sunday 1 – 2 December.”

The Money In Sport Conference this year will focus on innovation in sport. Since its move to the Gold Coast, the Australian PGA Championship has adopted an innovative philosophy which has lead to the successful creation of the SONIQ Million Dollar Hole, Greg Norman Medal, MyGolf Kids Day and live music.

“Since it’s move to the Gold Coast, the Australian PGA Championship has grown to be one of the most successful golf tournaments in Australia which provides significant value to the state of Queensland through inbound interstate and international visitation as well as a huge global media value through the broadcast,” said David Pryles, Commercial Director – Australasia for the PGA of Australia and European Tour.

“The success of the Australian PGA Championship has grown from our team’s philosophy to innovate the golf spectators experience at our tournament and think outside the boundaries of tradition which some people perceive the sport of golf to be hemmed by.”

Golf is a global business; the Australian PGA Championship thanks to its co-sanctioning with the European Tour and ISPS HANDA PGA Tour of Australasia attracts an international playing field and audience.

“Golf is a global sport which attracts large sponsorship dollars and revenue for its various stakeholders which makes the alliance with the Money in Sport conference the perfict fit,” added Pryles.

“It also makes the Australian PGA Championship the perfect destination for post-conference celebrations, allowing delegates, guest speakers and VIP’s the opportunity to watch world class golf whilst also networking following the Money In Sport Conference.”

Tourism Industry Development Minister Kate Jones said it was a major coup to bring together these two high profile events for the first time.

“The Palaszczuk Government, through Tourism and Events Queensland, brokered this collaboration having seen an opportunity to increase length of stay and leverage synergies between the two events,” said Jones.

“The Money in Sport Conference and the Australian PGA Championships have taken an innovative approach to broadening their appeal and attendance, which will benefit both events and the Gold Coast.

“The Gold Coast is a world-class event destination having just hosted the Commonwealth Games and events like this are a key part of the Games legacy.”

For more information about the Money in Sport Conference please visit moneyinsport.com.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Please enter your details:

I am interested in:

  • News
  • Operations
  • Marketing
  • Recruitment / Jobs
  • Grow the Game
Golf Industry Central Grow the Game Central Golf Recruitment Central Golf Operations Central

Aspen Software Sponsors AGIF Mini Summits...

Aspen Software Limited, one of Asia’s leading club...

Registrations now open – 2018 BMI International Confe...

CMAA/BMI INTERNATIONAL CONFERENCE –  QUEENSTOWN SAVE THE DATE...

Registration now open – 2018 GMANZ Conference...

“Innovate->Change-> Success->” The Golf Manager’s Association of New...

GA’s Vision 2025 launched to welcome females back into the ...

Golf Australia (GA) has this week published the complete blueprint for Vision 2025  – an initiative to generate greater female participation, involvement...

EOI: Gregg/Norman Roadshow confirmed for Australia – 15-23 July...

Golf Industry Central is very pleased to open Expressions of Interest to Gregg Patterson and Norman Spitzig’s follow up joint workshops in...

Golf Business Australia – PGA Members- Free Insurance Revie...

Who is Golf Business Australia? Official Licensee of the Australian PGA Member of the Steadfast Group & NIBA   Recognised as the...

Golf Business Forum launches full program...

With just under three months to go, excitement is cranking up as the Golf Business Forum launches the final program for the...

Golf Resort homes have higher value according to new study...

Homes within golf resorts are worth 19% more on average than equivalent properties outside resorts, a new study has...

The National Golf Foundation Issues 2018 Golf Industry Report...

The National Golf Foundation (NGF), the trade organization that works with every sector within the golf industry, today released...

2018 PH Golf Course Management Conference a success...

Over a hundred delegates from 31 golf clubs across the country participated in the annual Philippine Golf Course Management...

Malaysian Golf Awards: ‘Occasion of Joy’...

Golf’s high achievers were recognised and celebrated in the 2018 Malaysian Golf Awards. Jointly organised by ParGolf and the...

Suspected drug smuggler busted in Perth with golf-club shafts loa...

Golf-club shafts are often associated with speed. But coke…? According to police in Western Australia, a suspected drug smuggler...

Help Aussie quadriplegic golfer change lives through documentary ...

  Prior to his accident, James Gribble was not only a successful investment banker but an active sportsperson and...