Browsing Golf Industry NewsVIEW ALL

New report gives insight to millennial engagement in golf clubs

POSTED ON November 1, 2018 @ 2:32 pm

GolfWA identified some time ago that there was a disconnect between millennial golfers (20 to 39 years of age)  and the typically baby boomer boards and committees that govern clubs.

GolfWA created a Young Members Committee to focus particularly on this millennial age group – to highlight what stops millennials taking up golf or joining a club.

GolfWA wanted to understand more thoroughly what was working and what was not, to quantify the barriers for younger members in joining a club, and to identify a baseline of Western Australian data so we can measure progress in the future.

Given these issues, GolfWA commissioned this report with golf industry expert advisor Jeff Blunden of Golf Business Advisory Services. This report is a resource for club administrators to help identify ways to attract younger members.

You will find in this report insights into how clubs can be more aware of the barriers for millennials so that they can take action and remove them.

Source: GolfWA

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Taylormade Golf selects Golf Warehouse as Partner in exclusi...

New Zealand’s number one golf retailer, Golf Warehouse...

How to communicate change to the “unchangeables”...

Gregg Patterson, Founder and President of “Tribal Magic!!!”, has...

$6.4 million upgrades aimed at transforming Rich River Golf ...

GAME-CHANGING $6.4 million upgrades aimed at transforming Rich...

$1m funding for Muswellbrook Golf Club restoration...

Muswellbrook Golf Club is set to rejuvenate significant parts of its course and club facilities after securing around $1 million in funding...

Ko Mentors Young Kiwis

Since Lydia Ko joined the LPGA Tour five years ago, she’s been trying to get more Kiwis to follow in her footsteps....

SEEK: Golf Course Superintendent – Brisbane area...

Redland Bay Golf Club is an 18 hole golf course situated on the foreshores of Moreton Bay, only 45 minutes from the...

SEEK: Custom Fit Technician – Callaway Golf South Pacific...

The Fitting Technician conducts themselves as an ambassador for the Callaway Golf brands and delivers the highest standards of customer service to...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Callaway Golf Completes Jack Wolfskin Acquisition...

Callaway Golf Company announced that it has completed the previously announced acquisition of Jack Wolfskin for €418 million, or...

The Anam Tees Off with New Golf Course to Launch ‘Golf and Dine...

To mark the opening of Vietnam’s latest Greg Norman-designed masterpiece, luxurious beachfront resort the Anam has unveiled a package...

New Zealand’s Royal Wellington Joins Asian Golf Industry Federa...

Wellington, New Zealand: Royal Wellington Golf Club has created a slice of history by becoming the first New Zealand...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Debate over whether Tasmanian golf museum is home to the world...

In the small town of Bothwell, on Tasmania’s central plateau, there’s an indoor golf game being hailed the oldest...