Résumé Michael W. Orloff

Golf Operations Specialist - (US and Australian PGA Member)

December 2006 – present

• Start up industry web site /consulting company – Golf Industry Central - March 2008 - current
• Managing Editor for Golf Industry Central magazine -October 2009 - current
• Part time lecturer for PGA International Golf Institute, Gold Coast - March 2008 – current
• Contributor of original articles to leading golf publications - March 2008 – current
• Undertaken various projects for facilities in Queensland - January 2008 - current
• Interim Management Club Pelican, Sunshine Coast - September 2007 – December 2007
• Management and operational restructure
• Interim Management North Lakes Resort Golf Club, Brisbane -  December 2006 – July 2007
• Management and operational restructure

April 2004 – December 2006

Clubcorp owns and operates over 180 resorts, golf clubs, and business clubs worldwide. Among their most well-known clubs are Pinehurst Country Club, site of the 1999 and 2005 U.S. Open, and Firestone Country Club, home of the NEC PGA event. Clubcorp is the market leader in membership products and has more than 20,000 members worldwide.

July 2006 – December 2006

• Oversaw total operations of both Clubcorp facilities as they were exiting the Australian marketplace.

General Manager – Lakelands Golf Club – Gold Coast, Queensland

January 2005 – December 2006

Situated in the heart of the Gold Coast, this Jack Nicklaus Signature golf course is the region's pre-eminent golf facility and has set a benchmark for service and quality. Lakelands was built in 1996 within the Lakelands estates where currently 120 homes and apartments are being built.

• Overseeing all department operations and 70 staff
• Improving financial performance compared with prior years ($400k improvement to GOP)
• Implementing revenue-generating programs to enhance the financial bottom-line
• Maintaining quality control of the entire property
• Restructuring manager and supervisor levels of operation
• Resetting profile and segmentation in marketplace
• Resetting service standards for entire operation
• Since June 2006, have been also overseeing operations at North Lakes Golf Club in Brisbane.

April 2004 – December 2004

Situated 2 hours north of Sydney, this Graham Marsh designed golf course and resort was home to many large professional golf tournaments, including the ANZ Championship, and is a popular golfing destination. Horizons went into receivership in March 2004. The owners, Textron Finance, retained Clubcorp to work with the Receivers, KPMG, to restructure the entire operation with the goal of selling the facility to a suitable purchaser. This sale occurred in December 2004.

• Restructured entire operation which resulted in a payroll reduction of almost $50k per month
• Improved average green fee by $15 per round over the 8 months of operation
• Kept service standards at an adequate level during Receivership which help sustain business
• Maintained employee morale which resulted in a low turnover of staff during this time
• Trained all Department Heads
• Implemented revenue-generating programs to enhance the financial bottom-line

Sabbatical leave

April 2003 – April 2004

• Undertook a round-the-world backpacking trip to 19 countries over a 8 month period. 

March 1989 - April 2003

American Golf Corporation is a world leader in golf course management and has operated more than 300 golf courses in the United States, England, Japan and Australia.

October 2001 - April 2003

Situated one hour south of Los Angeles in the beautiful Fullerton Hills overlooking Orange County, this is the only course designed by PGA Tour Legend Payne Stewart and was built in 1996. The course produces approximately 58,000 rounds including tournaments, members, and public play. The Food and Beverage operation also conducted over 100 weddings throughout each year with a maximum capacity of 300 persons per event. The property employed 110 people and the total annual revenue was US$7million.

• Oversaw all department operations
• Developed annual budgets and consistently reached all financial objectives for the entire property
• Implemented and monitored all policies and procedures set by American Golf
• Recruited and trained all major department heads
• Implemented revenue-generating programs to enhance the financial bottom-line
• Maintained quality control of the entire property

June 2000 - September 2001

Located one hour south of Brisbane in the tourism centre of the Gold Coast, these are two of the top resort courses in Australia. Over 100,000 rounds were played between both courses per year, comprised of tournaments, members and public play. Both properties employed approximately 100 people and the total annual revenue was AU$6.5 million.

• Transitioned American Golf Corporation into the Australian market
• Implemented all American Golf Corporation policies and procedures into the operation
• Created revenue-generating ideas to enhance the financial bottom-line
• Executed an Enterprise Bargaining Agreement
• Trained Department Managers
• Re-organised the operational structure

 

December 1997 - June 2000

Situated 45 minutes east of Los Angeles, this 18-hole municipal course boasted 95,000 rounds per year, mainly comprised of tournament and public rounds. It received a 4½ star rating from Golf Digest (USA). The course employed 35 people and the total annual revenue was US$3.2 million. (American Golf did not manage the Food and Beverage operation.)

• Managed golf shop personnel, the golf cart fleet and maintenance department
• Developed an annual financial budget
• Regularly reached monthly and annual financial goals
• Controlled merchandise and inventory
• Implemented policies and procedures
• Created revenue-generating programs

Situated 45 minutes east of Los Angeles, this 18-hole L.A.-county owned facility boasted 105,000 rounds per annum. This consisted of a high amount of tournament rounds along with general public play. It was voted County Course Of The Year in 1995.

• Oversaw golf shop personnel
• Handled monetary transactions with golfers using the facilities and basic accounting procedures
• Managed all golf events held at golf course (200+)
• Conducted monthly inventory of golf shop merchandise
• Introduced golf lesson programs for private, group, and junior players

• Oversaw management of merchandise in golf shop
• Taught private, group and junior lessons
• Handled monetary transactions with customers
• Coordinated Social Groups to play the golf course
• Performed Driving Range and golf cart duties