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Résumé Michael W. Orloff
Operations and Marketing Specialist - (US and Australian PGA Member)
December 2006 – present
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- Start up industry web site /consulting company – Golf Industry Central - March 2008 - current
- Managing Editor for Golf Industry Central magazine -October 2009 - current
- Part time lecturer for PGA International Golf Institute, Gold Coast - March 2008 – current
- Contributor of original articles to leading golf publications - March 2008 – current
- Regular news contributor to leading magazine Inside Golf
- Undertaken various consulting projects for golf facilities around Australia - January 2008 - current
- Interim Management Keperra Country Golf Club, Brisbane - August 2010 - October 2010
- Interim Management Club Pelican, Sunshine Coast - September 2007 – December 2007
- Management and operational restructure
- Interim Management North Lakes Resort Golf Club, Brisbane - December 2006 – July 2007
- Management and operational restructure
Clubcorp Australia
April 2004 – December 2006
Clubcorp owns and operates over 180 resorts, golf clubs, and business clubs worldwide. Among their most well-known clubs are Pinehurst Country Club, site of the 1999 and 2005 U.S. Open, and Firestone Country Club, home of the NEC PGA event. Clubcorp is the market leader in membership products and has more than 20,000 members worldwide.
Area Manager – North Lakes Resort Golf Club/ Lakelands Golf Club - Queensland
July 2006 – December 2006
- Oversaw total operations of both Clubcorp facilities as they were exiting the Australian marketplace.
General Manager – Lakelands Golf Club – Gold Coast, Queensland
January 2005 – December 2006
Situated in the heart of the Gold Coast, this Jack Nicklaus Signature golf course is the region's pre-eminent golf facility and has set a benchmark for service and quality. Lakelands was built in 1996 within the Lakelands estates where currently 120 homes and apartments are being built.
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- Overseeing all department operations and 70 staff
- Improving financial performance compared with prior years ($400k improvement to GOP)
- Implementing revenue-generating programs to enhance the financial bottom-line
- Maintaining quality control of the entire property
- Restructuring manager and supervisor levels of operation
- Resetting profile and segmentation in marketplace
- Resetting service standards for entire operation
- Since June 2006, have been also overseeing operations at North Lakes Golf Club in Brisbane.
General Manager – Horizons Golf Resort – Port Stephens, New South Wales
April 2004 – December 2004
Situated 2 hours north of Sydney, this Graham Marsh designed golf course and resort was home to many large professional golf tournaments, including the ANZ Championship, and is a popular golfing destination. Horizons went into receivership in March 2004. The owners, Textron Finance, retained Clubcorp to work with the Receivers, KPMG, to restructure the entire operation with the goal of selling the facility to a suitable purchaser. This sale occurred in December 2004.
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- Restructured entire operation which resulted in a payroll reduction of almost $50k per month
- Improved average green fee by $15 per round over the 8 months of operation
- Kept service standards at an adequate level during Receivership which help sustain business
- Maintained employee morale which resulted in a low turnover of staff during this time
- Trained all Department Heads
- Implemented revenue-generating programs to enhance the financial bottom-line
Sabbatical leave
April 2003 – April 2004
- Undertook a round-the-world backpacking trip to 19 countries over a 8 month period.
American Golf Corporation
March 1989 - April 2003
American Golf Corporation is a world leader in golf course management and has operated more than 300 golf courses in the United States, England, Japan and Australia.
General Manager - Coyote Hills Golf Course - Fullerton, California
October 2001 - April 2003
Situated one hour south of Los Angeles in the beautiful Fullerton Hills overlooking Orange County, this is the only course designed by PGA Tour Legend Payne Stewart and was built in 1996. The course produces approximately 58,000 rounds including tournaments, members, and public play. The Food and Beverage operation also conducted over 100 weddings throughout each year with a maximum capacity of 300 persons per event. The property employed 110 people and the total annual revenue was US$7million.
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- Oversaw all department operations
- Developed annual budgets and consistently reached all financial objectives for the entire property
- Implemented and monitored all policies and procedures set by American Golf
- Recruited and trained all major department heads
- Implemented revenue-generating programs to enhance the financial bottom-line
- Maintained quality control of the entire property
General Manager - Robina Woods and Paradise Springs Golf Courses - Gold Coast, Queensland
June 2000 - September 2001
Located one hour south of Brisbane in the tourism centre of the Gold Coast, these are two of the top resort courses in Australia. Over 100,000 rounds were played between both courses per year, comprised of tournaments, members and public play. Both properties employed approximately 100 people and the total annual revenue was AU$6.5 million.
- Transitioned American Golf Corporation into the Australian market
- Implemented all American Golf Corporation policies and procedures into the operation
- Created revenue-generating ideas to enhance the financial bottom-line
- Executed an Enterprise Bargaining Agreement
- Trained Department Managers
- Re-organised the operational structure
General Manager / PGA Head Golf Professional - San Dimas Golf Course - San Dimas, California
December 1997 - June 2000
Situated 45 minutes east of Los Angeles, this 18-hole municipal course boasted 95,000 rounds per year, mainly comprised of tournament and public rounds. It received a 4½ star rating from Golf Digest (USA). The course employed 35 people and the total annual revenue was US$3.2 million. (American Golf did not manage the Food and Beverage operation.)
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- Managed golf shop personnel, the golf cart fleet and maintenance department
- Developed an annual financial budget
- Regularly reached monthly and annual financial goals
- Controlled merchandise and inventory
- Implemented policies and procedures
- Created revenue-generating programs
Assistant Manager / Head Golf Professional - Mountain Meadows Golf Course - Pomona, California October 1995 - November 1997
Situated 45 minutes east of Los Angeles, this 18-hole L.A.-county owned facility boasted 105,000 rounds per annum. This consisted of a high amount of tournament rounds along with general public play. It was voted County Course Of The Year in 1995.
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- Oversaw golf shop personnel
- Handled monetary transactions with golfers using the facilities and basic accounting procedures
- Managed all golf events held at golf course (200+)
- Conducted monthly inventory of golf shop merchandise
- Introduced golf lesson programs for private, group, and junior players
Assistant Golf Professional - Fullerton Golf Course - Fullerton, California March 1989 - October 1995
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- Oversaw management of merchandise in golf shop
- Taught private, group and junior lessons
- Handled monetary transactions with customers
- Coordinated Social Groups to play the golf course
- Performed Driving Range and golf cart duties
