Browsing Mikes Space ArticlesVIEW ALL

If you are not on Facebook, you are in the minority!

POSTED ON March 16, 2017 @ 9:00 am

The Australian based social media statistics provider Socialmedianews.com.au, have released their report for the month of February 2017, outlining the most popular social network sites in Australia.

Facebook has yet again seen another increase in active users, both globally and with the Australian audience growing further. The number of active users is now reaching approximately 17 million, which make up for almost 70% of the total Australian population.

Globally, the platform now has 1.86 billion monthly active users, of which 1.23 billion are daily active users.

Noticeable for the season, clients tend to increase their activity on social media during the months of summer, as people are more inclined to share their holiday photos and updates with friends and family.

Social Media Statistics Australia – February 2017

  1. Facebook – 17,000,000 users (up 1 million since last update)
    2. YouTube – 15,000,000 UAVs
    3. WordPress.com – 5,100,000
    4. Instagram – 5,000,000 Monthly Active Australian Users (Facebook/ Instagram data)
    5. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
    6. Tumblr – 4,000,000
    7. LinkedIn – 3,600,000
    8. WhatsApp – 3,100,000 Active Australian Users (30% increase since 2015)
    9. Twitter – 2,800,000 Monthly Active Australian Users approx
    10. TripAdvisor – 2,800,000
    11. Tinder – 2,200,000 Australian users (my estimation)
    12. Blogspot- 1,700,000
    13. Yelp – 1,500,000
    14. Flickr – 500,000
    15. Pinterest – 280,000
    16. Reddit – 100,000
    17. MySpace – 80,000
    18. Google Plus – 60,000 monthly active Australian users approx (my estimation *revised*)
    19. StumbleUpon – 39,000
    20. Foursquare/Swarm – 11,000
    21. Digg – 10,000
    22. Periscope – 9,000
    23. Delicious – 8,000

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above).

 

 

 

Penetration of the Australian Population

Approximately:

  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

 
Key Points to Note:

  • 70% of the total Australian population is an active monthly user on Facebook.
  • 1 in 6 Australians are a Daily User on Snapchat.
  • Twitter has experienced stagnant user growth over the past 2 years and has a considerable churn rate of new users signing up but then never using the service.

 
Statistics compiled by SocialMediaNews.com.au for February 2017. Stats and research provided by the Vivid Social – Social Media Agency. Figures correct as of 28/02/17.

Need Help With a Social Media Strategy?

How are you communicating with your various target markets – including the local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods and materials for your golf marketing campaign. Click here to contact Mike Orloff

Mike Orloff, a marketing strategist for the golf industry, as well a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working in senior roles for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Please enter your details:

I am interested in:

  • News
  • Operations
  • Marketing
  • Recruitment / Jobs
  • Grow the Game
Golf Industry Central Grow the Game Central Golf Recruitment Central Golf Operations Central

The changing face of the golf industry...

By Mathilda Andersson In Australia, few sporting organisations...

Hooray, Olympic Golf Recommended for the 2024 Games...

By Mathilda Andersson Perhaps surprising to some, the...

Southport GC Appoints New General Manager...

One of Gold Coast’s premier private member’s clubs,...

New Presidency Announced for Golf Management Australia...

Stewart Fenton has formally announced his resignation as Golf Management Australia (GMA) President and will be replaced by Andrew Gay of Royal...

South Auckland’s Aviation Country Club golf course to close...

  A South Auckland golf course could have to close after Auckland Airport, which owns the land, declined to renew the lease...

Poorer golf clubs under pressure as developers eye prime land...

Melbourne’s poorer golf clubs are merging, relocating or closing – in some cases for residential development – while the city’s richest sandbelt...

Vic Government to ensure golf participation remains an economy dr...

GOLF has proved a huge driver of jobs and the economy and the state government ­intends to keep it that way. A...

Hooray, Olympic Golf Recommended for the 2024 Games...

By Mathilda Andersson Perhaps surprising to some, the International Olympic Committee’s Executive Board announced late last week that golf’s...

Golfplan to unveil pioneering ‘synthetic’ 9 outside D...

Golfplan partner Kevin Ramsey bends down to examine a seam in the 9th green at the M3M Club, his...

10th Anniversary Celebrations for Faldo Series Vietnam Championsh...

Aspiring young Vietnamese golfers will tread in the footsteps of reigning Masters champion Sergio Garcia when they line up...

Golf in China: Setting the Record Straight...

When the Chinese Government issued its official paper on golf in January, Asian Golf Industry Federation (AGIF) President Richard Walne...

GMAQ E-magazine 2017 Winter issue out now!...

Golf Management Australia Queensland Golf Management Australia Queensland [GMAQ] is the professional organisation serving the needs of managers within...

INSIDE THE ROPES – Australian golf’s new podcast...

Golf Australia and various state associations proudly announce a new golf podcast, Inside The Ropes. In conjunction with Radio...