Browsing Mikes Space ArticlesVIEW ALL

Is your facility women friendly?

POSTED ON June 21, 2018 @ 7:02 am

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also increase their male member base at the same time. All big decisions, like what club to join, are not just made by a single person in relationships nowadays but usually by both parties. So where one goes the other will normally follow.

The 2004 Golf Australia report identified that the women’s national participation rate in golf was around 3% and this participation as a percentage of the population does not exceed 2% until the 35-44 yrs age group is reached. So what can we do as operators to improve these percentages and attract more women to the game, especially the under 35’s?

Recent US Survey conducted Study Reveals That Golf Industry Is Missing Mark To Attract, Retain Women)

Is your facility “women friendly”?

This isn’t referring to just being polite to the ladies when you see them (which hopefully you are). We must take a look at the club environment and management culture that is at our facilities.

How do you rate the cleanliness of the restrooms, locker rooms, and general clubhouse areas? Are we stocking the appropriate sized clothing in our pro shops that should have mirrors and clean, discreet changing areas? When did you last go out and play a round of golf (or a few holes) with your female members or showed up to help with their presentations?

6 Simple ideas for a women-friendlier facility:

1) Put potted flowers on the 1st and 10th tees as tee markers for the Lady Comp.

2) Offer smaller portion food sizes and healthy alternatives on the menu.

3) Introduce and connect your female members with other female members and guests at the club.

4) Give women many options for accessing the course. Many women are mums and cannot make it to the golf course until they drop off the kids to school or daycare. Offer alternative competitions (ie 9 hole, 6 hole, clinic on the range etc) for the beginner women so they can enjoy their limited free time at the club. Include the beginner in any presentations that may be occurring on the day.

5) Have female representation on the club’s committee along with some female staff members where possible.

6) Offer a “join with a friend” offer to increase membership intake for your club.

If you simply show you really care and attend to the small things – you’ll make a big difference.

How are you communicating with your various target markets – including the local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods  Click here to contact Mike Orloff

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Taylormade Golf selects Golf Warehouse as Partner in exclusi...

New Zealand’s number one golf retailer, Golf Warehouse...

How to communicate change to the “unchangeables”...

Gregg Patterson, Founder and President of “Tribal Magic!!!”, has...

$6.4 million upgrades aimed at transforming Rich River Golf ...

GAME-CHANGING $6.4 million upgrades aimed at transforming Rich...

Ko Mentors Young Kiwis

Since Lydia Ko joined the LPGA Tour five years ago, she’s been trying to get more Kiwis to follow in her footsteps....

SEEK: Golf Course Superintendent – Brisbane area...

Redland Bay Golf Club is an 18 hole golf course situated on the foreshores of Moreton Bay, only 45 minutes from the...

SEEK: Custom Fit Technician – Callaway Golf South Pacific...

The Fitting Technician conducts themselves as an ambassador for the Callaway Golf brands and delivers the highest standards of customer service to...

Parkwood displays diversity for Golf Month launch in Queensland...

On October 5, Club Parkwood on the Gold Coast teed off a fun-filled day of golf activities in conjunction with this years’...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Callaway Golf Completes Jack Wolfskin Acquisition...

Callaway Golf Company announced that it has completed the previously announced acquisition of Jack Wolfskin for €418 million, or...

Hoiana Shores creates dedicated, golf-specific staffing source...

In preparation for its opening in 2019, Hoiana Shores Golf Club has secured a long-term pipeline of trained staff...

Golfplan unveils Thai resort 18 in shadow of Buddha Mountain...

With a December christening here at Chee Chan Golf Resort, the course architects at Golfplan (www.golfplan.com) have again showcased...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...

Debate over whether Tasmanian golf museum is home to the world...

In the small town of Bothwell, on Tasmania’s central plateau, there’s an indoor golf game being hailed the oldest...