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Time for a Spring review of your digital marketing?

POSTED ON September 4, 2017 @ 11:11 am

As spring is officially here and the summer months are getting closer, people tend to spend more time on various social media platforms, as they are enticed to get out in the warmer weather and share their activities.

This is also a great way to keep your members up to date with what’s going on at your club or venue, sharing photos from the club’s latest event or updating scored from the weekend Ambrose.

According to Facebook is the most widely used online platform in Australia, now with 12 million Australians logging in every day (see statistics below). It’s therefore important for golf courses and clubs to get Facebook savvy  to be able to reach out to all segments of their client group and in the most effective way.

Do you need help with your online marketing?

Mike Orloff is a marketing strategist for the golf industry, as well as a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working in senior roles for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

There is ‘marketing’ and then there is ‘golf marketing- Mike specialises in golf marketing.

Social Media Statistics Australia – August 2017

  1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
    2. YouTube – 15,600,000 UAVs
    3. – 5,600,000
    4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
    5. WhatsApp – 4,800,000 Active Australian Users
    6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
    7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
    8. Tumblr – 3,700,000
    9. Twitter – 3,000,000 Monthly Active Australian Users approx
    10. Tinder – 2,800,000 Australian users (my estimation)
    11. TripAdvisor – 2,700,000
    12. WeChat – 2,500,000 Monthly Active Australian Users approx – (my estimation)
    13. Yelp – 1,500,000
    14. Blogspot- 1,300,000
    15. Flickr – 480,000
    16. Pinterest – 290,000
    17. Reddit – 100,000
    18. MySpace – 80,000
    19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
    20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
    21. StumbleUpon – 39,000
    22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
    23. Foursquare/Swarm – 11,000
    24. Digg – 10,000
    25. Periscope – 9,000
    26. Delicious – 7,000

Stats Source: Vivid Social – Social Media Agency.

(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).

Australian Facebook Users As A Percentage Of The Total Population

According to the Australian Bureau of Statistics Population Clock there are approximately 24.6 million Australians.

Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.

Facebook Demographics in Australia

Age Bracket                                   Number of Users*

13 – 17                                             940,000
18 – 25                                            3,500,000
25 – 39                                            6,100,000
40 – 55                                            4,100,000
55 – 64                                            1,600,000
65+                                                 1,200,000

*approx numbers

Penetration of the Australian Population


  • 7 in 10 Australians use Facebook
  • 1 in 2 Australians use Facebook on a daily basis
  • 1 in 2 Australians use YouTube
  • 1 in 5 Australians use Instagram
  • 1 in 6 Australians use Snapchat

Global Stats of Interest

  • Facebook Monthly Active Users (Worldwide) – 2.01 billion
  • Facebook Daily Active Users (Worldwide) – 1.23 billion
  • Instagram Monthly Active Users (Worldwide) – 600 million
  • LinkedIn Registered Users (Worldwide) – 467 million
  • Snapchat Daily Active Users (Worldwide) – 161 million

Key Points to Note:

  • TripAdvisor has seen a slight increase in users, possible due to recent TV advertising.
  • Approx 50% of the Australian population logs into Facebook on a daily basis.
  • WhatsApp has close to 5 million active users in Australia
  • A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
  • LinkedIn now reports there are 8 million registered users in Australia, just over half of this number log in every month.

Statistics compiled by for July 2017. Source: Vivid Social – Social Media Agency. Figures correct as of 31/08/17.

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