As we’re leaving July and one of the coldest winter months behind, social media agency SocialMediaNews.com.au reports a slight shift in the way social media is used.
If you, like myself, are just back from a holiday and now spend most of your days inside an office trying to catch up on work, social media often becomes a second thought. According to Social Media News, less holidays and more time in the offices commonly equals less activity on social media compared to the summer months.
However, as a larger percentage of the population concentrates on working, a slight soar in the use of business social networking sites such as LinkedIn becomes apparent. Of course which platform is best for you will be based on your target market demographics and how they all like to be communicated with.
Social Media Statistics Australia – July 2017
1. Facebook – 17,000,000 Monthly Active Australian Users (steady)
2. YouTube – 15,500,000 UAVs
3. WordPress.com – 5,500,000
4. Instagram – 5,000,000 Monthly Active Australian Users (FB/ Instagram data)
5. WhatsApp – 4,500,000 Active Australian Users
6. LinkedIn – 4,200,000 Monthly Active Australian Users approx
7. Snapchat – 4,000,000 DAILY Active Australian Users (Snapchat data)
8. Tumblr – 3,800,000
9. Twitter – 3,000,000 Monthly Active Australian Users approx
10. Tinder – 2,700,000 Australian users (my estimation)
11. TripAdvisor – 2,600,000
12. WeChat – 2,500,000 Monthly Active Australian Users approx – (my estimation)
13. Yelp – 1,500,000
14. Blogspot- 1,300,000
15. Flickr – 480,000
16. Pinterest – 290,000
17. Reddit – 100,000
18. MySpace – 80,000
19. Google Plus – 60,000 Monthly active Australian users approx – (my estimation)
20. RenRen – 50,000 Monthly Active Australian Users approx – (my estimation)
21. StumbleUpon – 39,000
22. Weibo – 20,000 Monthly Active Australian Users approx – (my estimation)
23. Foursquare/Swarm – 11,000
24. Digg – 10,000
25. Periscope – 9,000
26. Delicious – 7,000
Stats Source: Vivid Social – Social Media Agency.
(All figures represent the number of Unique Australian Visitors [UAVs] to that website over the monthly period – unless otherwise stated above. Facebook Data includes users of desktop, mobile, application and messenger services).
Australian Facebook Users As A Percentage Of The Total Population
According to the Australian Bureau of Statistics Population Clock there are approximately 24.4 million Australians.
Facebook’s recent data shows there are now 17 million active Australians on Facebook. Therefore approximately 70% of the total Australian population is an active Facebook user. This is a huge number.
Penetration of the Australian Population
- 7 in 10 Australians use Facebook
- 1 in 2 Australians use Facebook on a daily basis
- 1 in 2 Australians use YouTube
- 1 in 5 Australians use Instagram
- 1 in 6 Australians use Snapchat
Global Stats of Interest
- Facebook Monthly Active Users (Worldwide) – 2.01 billion
- Facebook Daily Active Users (Worldwide) – 1.23 billion
- Instagram Monthly Active Users (Worldwide) – 600 million
- LinkedIn Registered Users (Worldwide) – 467 million
- Snapchat Daily Active Users (Worldwide) – 161 million
Key Points to Note:
- Approx 50% of the Australian population logs into Facebook on a daily basis.
- WhatsApp has close to 5 million active users in Australia
- A significant proportion of the Chinese community in Australia use Chinese social media tools like WeChat, RenRen and Weibo and these networks are growing.
- LinkedIn now reports there are 8 million registered users in Australia, just over half of this number log in every month.
Need Help With a Social Media Strategy?
How are you communicating with your various target markets – including your local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods and materials for your golf marketing campaign. Click here to contact Mike Orloff
Mike Orloff is a marketing strategist for the golf industry and a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working in senior roles for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.