Mike's Space

Mike’s Space

Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

Now based on the Gold Coast, Australia, Mike consults to clients directly as well as via workshops and conferences in New Zealand, Australia and South East Asia.

Golf Industry Central was created by Mike in 2008 as a major golf industry portal for the Australasian region – offering news, jobs and operational advice all in one place.

Which social media platform are you on?

POSTED ON August 10, 2017 @ 9:00 am

As we’re leaving July and one of the coldest winter moth behind, social media agency SocialMediaNews.com.au reports a slight shift  in the way social media is used. If you, like myself,  are just back from a holiday and now spend most of your days inside an office trying to catch...Read More

Answer the DAMN phone!

POSTED ON July 26, 2017 @ 10:09 am

There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...Read More

5 easy ways to increase range revenue

POSTED ON July 18, 2017 @ 10:42 am

If you reviewed the practice area operation at your club in Return on Investment (ROI) terms, this expansive area being used would most likely be the biggest waste of money. (Locker room space is Number two on my list) When you consider the amount of revenue actually generated versus the amount of...Read More

Social Media Statistics Australia – June 2017

POSTED ON July 13, 2017 @ 9:00 am

As we come into winter, we see a slight seasonal shift in social media use – as many of us don’t go on holidays like summer-time. Many users spend this time concentrating on work so do see more general use of business social networking sites. In some other interesting news...Read More

Mike Space Winter 2017

POSTED ON June 22, 2017 @ 9:00 am

Welcome to our Winter 2017 edition of Golf Industry Central’s e-magazine. This issue counts as our 31st, with the first ever published in December 2009. I can’t believe it’s been that long! Thanks for all your support. Click here to see all the back issues: http://www.golfindustrycentral.com.au/publications-from-golf-industry-central/ Now, with almost half...Read More

C’mon, don’t be so ‘anti’ social

POSTED ON June 1, 2017 @ 9:00 am

The term “social media” is bantered around so much nowadays and most of Clubland is scared “you-know-what” about joining in on the cultural swing we have been experiencing throughout the world. Consumers are just simply tired of hearing the same ole sales pitch and why you are “so good”. Up...Read More

How to create powerful publicity for FREE!

POSTED ON May 17, 2017 @ 1:46 pm

Marketing your product through great content is more important now than ever before. Its an area that many don’t have any experience in doing- but I would think everyone can put a few words together, or find a member or staff member that has a nice way with words. Once...Read More

Social Media Statistics Australia – April 2017

POSTED ON May 4, 2017 @ 9:00 am

The Australian based social media statistics provider Socialmedianews.com.au, have outlined statistics for the most popular social media sites in Australia for the month of April. Social Media Statistics Australia – April 2017 1. Facebook – 17,000,000 Monthly Active Australian Users (steady) 2. YouTube – 15,200,000 UAVs 3. WordPress.com – 5,200,000 4....Read More

Looking for family values: Happy child = Happy wife = Happy me!

POSTED ON April 20, 2017 @ 8:00 am

I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...Read More

Social Media is at the heart of your Club’s communication

POSTED ON April 6, 2017 @ 7:03 am

The Australian based social media statistics provider Socialmedianews.com.au, have outlined statistics for the most popular social media sites in Australia for the month of March. Notably, due to disastrous weather over the past few weeks in large parts of Australia, an increase in social media news was made apparent. During natural...Read More

A unified golf industry starts with a unified vision

POSTED ON March 29, 2017 @ 6:40 pm

OPINION: As I have worked up through my career progression, I’ve put more and more importance on having a clear vision of each of the facilities I’ve managed, as well as in growing my own business. I was taught by some great leaders over the years who all strongly believed...Read More

Mike Space Autumn 2017

POSTED ON March 23, 2017 @ 10:47 am

As Golf Industry Central comes closer to our 10th Anniversary in July, I think back to the time when I was figuring out what I wanted to do when I “grew up”. After 20+ years in commercial golf management it was time to reset my goals and create a new...Read More

If you are not on Facebook, you are in the minority!

POSTED ON March 16, 2017 @ 9:00 am

The Australian based social media statistics provider Socialmedianews.com.au, have released their report for the month of February 2017, outlining the most popular social network sites in Australia. Facebook has yet again seen another increase in active users, both globally and with the Australian audience growing further. The number of active...Read More

Mike Orloff talks Marketing with Golf Australia

POSTED ON March 1, 2017 @ 7:22 pm

Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia. Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest...Read More

Clubs not ‘Liking’ Facebook as much anymore

POSTED ON February 15, 2017 @ 11:34 am

There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...Read More

Which social media platforms should you be on?

POSTED ON February 2, 2017 @ 3:31 pm

We are conducting several marketing reviews for golf clubs at the moment and the common question I am asked is “What social media platform should we be on?” ANSWER: It depends on what audience you are trying to speak with, but 99% of the time Facebook is the primary one....Read More

How to improve your service

POSTED ON January 24, 2017 @ 5:48 pm

How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...Read More

Daylight “saving grace” for golf in Queensland?

POSTED ON January 5, 2017 @ 12:42 pm

In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...Read More

Mike’s Space Summer 2016

POSTED ON December 15, 2016 @ 12:16 pm

As we head into our 10th year of existence, the Golf Industry Central team, (Andrew, Mathilda, Cam, Josh, Joel, Chelsea and myself) hope you all have had a fantastic 2016. What can I say about 2016- but it was a roller-coaster ride with ten days on the road with Gregg Patterson and...Read More

Members: grow up and face the reality

POSTED ON December 10, 2016 @ 7:07 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...Read More