Mike's Space

Mike’s Space

Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

Now based on the Gold Coast, Australia, Mike consults to clients directly as well as via workshops and conferences in New Zealand, Australia and South East Asia.

Golf Industry Central was created by Mike in 2008 as a major golf industry portal for the Australasian region – offering news, jobs and operational advice all in one place.

Mike Space Autumn 2017

POSTED ON March 23, 2017 @ 10:47 am

As Golf Industry Central comes closer to our 10th Anniversary in July, I think back to the time when I was figuring out what I wanted to do when I “grew up”. After 20+ years in commercial golf management it was time to reset my goals and create a new...Read More

If you are not on Facebook, you are in the minority!

POSTED ON March 16, 2017 @ 9:00 am

The Australian based social media statistics provider Socialmedianews.com.au, have released their report for the month of February 2017, outlining the most popular social network sites in Australia. Facebook has yet again seen another increase in active users, both globally and with the Australian audience growing further. The number of active...Read More

Mike Orloff talks Marketing with Golf Australia

POSTED ON March 1, 2017 @ 7:22 pm

Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia. Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest...Read More

Clubs not ‘Liking’ Facebook as much anymore

POSTED ON February 15, 2017 @ 11:34 am

There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...Read More

Which social media platforms should you be on?

POSTED ON February 2, 2017 @ 3:31 pm

We are conducting several marketing reviews for golf clubs at the moment and the common question I am asked is “What social media platform should we be on?” ANSWER: It depends on what audience you are trying to speak with, but 99% of the time Facebook is the primary one....Read More

How to improve your service

POSTED ON January 24, 2017 @ 5:48 pm

How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...Read More

Daylight “saving grace” for golf in Queensland?

POSTED ON January 5, 2017 @ 12:42 pm

In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...Read More

Mike’s Space Summer 2016

POSTED ON December 15, 2016 @ 12:16 pm

As we head into our 10th year of existence, the Golf Industry Central team, (Andrew, Mathilda, Cam, Josh, Joel, Chelsea and myself) hope you all have had a fantastic 2016. What can I say about 2016- but it was a roller-coaster ride with ten days on the road with Gregg Patterson and...Read More

Members: grow up and face the reality

POSTED ON December 10, 2016 @ 7:07 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...Read More

7 tips on how to achieve better newsletter results

POSTED ON November 23, 2016 @ 1:57 pm

With only 6 percent of people who “like” your Facebook page seeing your posts in their News Feeds (unless you pay) and this number shrinking, here is why e-newsletters and email marketing could be your next favourite promotional tool. The number one reason why newsletters are effective is because they...Read More