Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.
Now based on the Gold Coast, Australia, Mike consults to clients directly as well as via workshops and conferences in New Zealand, Australia and South East Asia.
Golf Industry Central was created by Mike in 2008 as a major golf industry portal for the Australasian region – offering news, jobs and operational advice all in one place.
I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...Read More
The Australian based social media statistics provider Socialmedianews.com.au, have outlined statistics for the most popular social media sites in Australia for the month of March. Notably, due to disastrous weather over the past few weeks in large parts of Australia, an increase in social media news was made apparent. During natural...Read More
OPINION: As I have worked up through my career progression, I’ve put more and more importance on having a clear vision of each of the facilities I’ve managed, as well as in growing my own business. I was taught by some great leaders over the years who all strongly believed...Read More
As Golf Industry Central comes closer to our 10th Anniversary in July, I think back to the time when I was figuring out what I wanted to do when I “grew up”. After 20+ years in commercial golf management it was time to reset my goals and create a new...Read More
The Australian based social media statistics provider Socialmedianews.com.au, have released their report for the month of February 2017, outlining the most popular social network sites in Australia. Facebook has yet again seen another increase in active users, both globally and with the Australian audience growing further. The number of active...Read More
Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia. Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest...Read More
There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...Read More
We are conducting several marketing reviews for golf clubs at the moment and the common question I am asked is “What social media platform should we be on?” ANSWER: It depends on what audience you are trying to speak with, but 99% of the time Facebook is the primary one....Read More
How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...Read More
In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...Read More