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The changing needs of Millennials – and their impact on your business

POSTED ON February 6, 2019 @ 3:07 pm

Sometimes referred to as selfish, the “ME” generation, or Gen Y, is now moving on to a new, more selfless, phase in life. Having now reached the formidable age of somewhere between 18 and 35, millennials are experiencing a new stage in their lives where self-absorption is secondary to the...

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How to improve service at your facility

POSTED ON January 23, 2019 @ 5:48 pm

How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...

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Looking for family values: Happy child = Happy wife = Happy me!

POSTED ON January 8, 2019 @ 7:00 am

I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...

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Golf marketing, the easy way!

POSTED ON December 19, 2018 @ 9:00 pm

I have always been a bit of a “compartmentaliser” (if that is even a word?) when it comes to planning and managing time and duties in my career or personal life. It’s so much easier for me to look and evaluate things if they actually have a specific place to...

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Mike’s Space Summer 2018

POSTED ON November 29, 2018 @ 11:11 am

We’re now only a few short weeks away from Christmas (yikes) and on the very last stretch of 2018, which is a perfect time to reflect upon the year behind us and all the great events that have happened in the golf industry, nationally and globally. This magazine will give...

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Members: grow up and face the reality

POSTED ON November 15, 2018 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...

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Time for a Spring review of your digital marketing?

POSTED ON October 24, 2018 @ 11:11 am

As spring is almost over and the summer months are getting closer, people tend to spend more time on various social media platforms, as they are enticed to get out in the warmer weather and share their activities. This is also a great way to keep your members up to...

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Daylight “saving grace” for golf in Queensland?

POSTED ON October 4, 2018 @ 10:42 am

In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...

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How to maximise your group golf outings

POSTED ON September 20, 2018 @ 8:18 am

Client and reader feedback is telling us that many businesses that normally hold golf outings are now only waiting 2-3 months in advance to book. Where many groups used to book an entire year in advance which made forecasting of revenues much easier, most club managers now keep their fingers...

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Mike Orloff talks Marketing with Golf Australia

POSTED ON August 23, 2018 @ 9:00 am

Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia. Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest...

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