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A unified golf industry starts with a unified vision

POSTED ON May 31, 2018 @ 7:40 am

OPINION: As I have worked up through my career progression, I’ve put more and more importance on having a clear vision of each of the facilities I’ve managed, as well as on growing my own business. I was taught by some great leaders over the years who all strongly believed...


C’mon, don’t be so ‘anti’ social

POSTED ON May 17, 2018 @ 8:00 am

The term “social media” is bantered around so much nowadays and most of Clubland is scared “you-know-what” about joining in on the cultural swing we have been experiencing throughout the world. Consumers are just simply tired of hearing the same ole sales pitch and why you are “so good”. Up...


Slow Play – Who is in control? Training Services Now Available

POSTED ON April 26, 2018 @ 8:00 am

We continue to read and hear the endless stories of players complaining about “slow play” at our golf facilities. Just have a look at some of the online golf forums and you read the same story over and over again. “We did not see a Marshall”, “we called the pro...


Answer the DAMN phone!

POSTED ON April 12, 2018 @ 8:07 am

There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...


Mike Space Autumn 2018

POSTED ON March 19, 2018 @ 3:18 pm

We are now well and truly into the first half of this New Year and Golf Industry Central is off to a flying start with recently being nominated for the QLD Industry Award – Supplier of the Year. It’s a great honour to have our name in lights among some...


Membership growth: Provide a shoe that fits

POSTED ON February 22, 2018 @ 9:00 am

We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the entire industry. I’m concerned this small steady decline will soon become a large “thud” as approximately 60%  of all current...


The customer is always right…. well, almost always…

POSTED ON February 8, 2018 @ 9:10 am

No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, since we all make mistakes and we all have staff that make mistakes. What makes a good manager is how...


Which social media platforms should you be on?

POSTED ON January 25, 2018 @ 7:00 am

We are conducting several marketing reviews for golf clubs at the moment and the common question I am asked is “What social media platform should we be on?” ANSWER: It depends on what audience you are trying to speak with, but 99% of the time Facebook is the primary one....


Looking for family values: Happy child = Happy wife = Happy me!

POSTED ON January 11, 2018 @ 7:00 am

I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...


Mike Space Summer 2017

POSTED ON December 13, 2017 @ 7:36 am

We are now only a few short weeks away from Christmas and on the very last stretch of the year 2017. Looking back on the year that has past it has been a big one for Golf Industry Central as well as for the Aussie golf industry in general. I...