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Golf Industry Central researches what is being published on-line and writes original articles regarding the golf industry in Australia, New Zealand SE Asia. We also try and find interesting topics that you may not normally come across in a local paper. The information we aggregate here will hopefully stimulate some thought into how the industry is being promoted in the region. To submit press release for publication Click Here. We will run for free if its not a "commercially based" promotion. We also can help promote your business, job opening or services via our weekly newsletter and quarterly online magazine. (*fee applies)
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Learning to ‘Like’ Facebook18th May 2012
Operations and Marketing Properties are finding that the social networking site is effective for communicating with existing members—and for attracting new ones.
With an estimated 845 million users worldwide (at least at press time), the power of Facebook is too large for businesses to ignore. But for private clubs that need to walk the line of marketing activities and respecting the privacy of members, harnessing that power is not always an easy task.
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Valley gets new golf destination16th May 2012
Golf Course Development News JACK Newton believes Stonebridge Golf Club is the final step in turning the Hunter Valley into one of the premier golf destinations in Australia.
The Cessnock course, formerly known as Oaks Golf and Country Club, will host its first 18-holes of competition for members tomorrow after it was closed for two years for a $6million redevelopment.
Newton, a golf legend and Cessnock boy, designed the course, which incorporates 140 residential lots.
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New Strategies for Increasing Member-Hosted Events16th May 2012
Operations and Marketing Catering Directors in the club industry have their challenges as well as their “perks.” These challenges differ from one club to the next, but the one “perk” that everyone has in common is having non-stop access to a built-in base of event prospects – your members!
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Marketing and Communication: First Tee Time15th May 2012
Mike's Space It may seem tough for an already busy manager to find a few extra hours each week to spend on the first tee welcoming players to their facility. You would be surprised though on how much this extra time can actually save you in dealing with future staff and operational issues, and can financially...
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Golf course projects continue to tee up15th May 2012
Industry News - Asia Though the Ministry of Planning and Investment has yet to receive the Government's green light for its proposal to enlarge the master plan for development of golf courses from 87 to 115 by 2020, the door has not been shut on new golf courses, according to the deputy head of a ministry think tank.
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Golf Town to Buy Golfsmith for $97 Million in U.S. Move15th May 2012
Conference and events Golf Town, the Canadian golf retailer owned by Omers Private Equity Inc., agreed to buy Golfsmith International Holdings Inc. (GOLF) for about $97 million to expand in the U.S.
The cash transaction may be completed in the third quarter, the companies said today in a statement. The price of $6.10 a share is 30 percent higher than Austin, Texas-based Golfsmith’s closing price on May 11.
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New Holes Opened at Bonnie Doon Golf Club (Video)15th May 2012
Golf Course Development News 6 of the 7 new holes at Bonnie Doon Golf Club are opened Tuesday May 1st 2012 with a special Ladies Day Teams Event. Bonnie Doon President Andrew Woods and Mens Captain Paschal Flynn were in attendance to wish Ladies President Pat Nonnis and Ladies Captain Christine Alexander good luck their first round. Blessed by beautiful weather the ladies enjoyed the round throughly.
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Jack drives to get more girls into golf15th May 2012
Grow the Game GOLF legend Jack Newton believes getting more junior girls interested in swinging the clubs is one of the most pressing issues for the future development of the sport.
Not many people in Australia have done more to promote junior golf than Newton.
Hundreds of boys and girls in NSW have gone on to become elite amateurs or professionals through his Jack Newton Junior Golf Foundation.
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Griffith to host world golf conference15th May 2012
Industry News - Australia/New Zealand The event, set to be held at the Gold Coast's Royal Pines Resort has previously been held every four years at either St Andrews in Scotland or Scottsdale, Arizona.
Expected to attract hundreds of delegates from around the world, Griffith's Head of Physiotherapy and Exercise Science Professor Peter Milburn said the event, which was also secured by Gold Coast Tourism, will be a boost for the golf market and local sports science.
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Connected - Members Make all the Difference15th May 2012
Operations and Marketing I do not understand why private clubs continue to shy away from the foundation for which made them successful to begin with. With that said, private clubs are, and will always be, about people and the relationships they forge with others! It is not only the relationships they nurture with other Members, but the relationships that are created between the staff that provide the opportunity to establish some type of “connection.” You can have the finest of facilities; however, without a strong membership base, you have nothing. Just because you build it, they will not necessarily come, nor stay!
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Why Marketing Is Broken and How to Fix It14th May 2012
Operations and Marketing The marketing world needs to stop being so afraid and start solving problems, according to Cindy Gallop, an entrepreneur and consultant whose prescription for growth calls for synthesizing creativity and data collection.
Gallop, who spoke at Mashable Connect Saturday morning, critiqued the current state of marketing, which she believes is driven by fear. “Fear is the single worst dynamic in business,” she said. “Decisions made out of fear are always very bad decisions.”
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The Next Phase of Social Marketing14th May 2012
Operations and Marketing So you have millions of fans and followers… now what?
In the past few years, the explosive popularity of social media has led brands to collect massive followings on Facebook, Twitter, and other networks in what seems little more than a popularity contest to build out a “social presence.” Now that most major brands have spent money and time focused on collecting Likes and followers, the question posed to social media marketers is rapidly shifting to: "What comes next?"
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