Connecting the Golf Industry

Thu Feb 21 2013
Asian Tour Optimistic About Future

Asian Tour CEO Mike Kerr remains optimistic about the circuit's future despite numerous problems including law suits from members, and an unrelenting turf war with One Asia and the apparent loss of their marquee event.

Apparently, by 2023, Asian Tour members would compete "for well over $100 million a year through a full season of 38 or 39 events.”

Mr Kerr last year hosted 26 events, not including world golf championship tournaments and majors. He is expecting 28 tournaments on the Asian Tour for 2013 with co-sanctioned U.S. PGA and European Tour events taking the prize money up to over $50 million when the calendar is completed.

However, the likelihood of one of those featuring the $6 million Singapore Open - proclaimed as 'Asia's Major' by the circuit in recent years - is bleak.

"The SGA (Singapore Golf Association) signed an agreement with World Sports Group (WSG) and they control the rights for the next five years and the way that golf works is they should be approaching whatever international federation or body of players that they want to play in their event," Kerr said.

"They haven't made any approach to the Asian Tour and we don't believe they have made an approach to the European Tour so the two partners and two playing bodies that were involved last year don't seem... we haven't been approached, that's all we can say."

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