Thu Oct 25 2012Growing the game, one golfer at a time
"Have you introduced anyone to golf in the last year? What is their name?"
This is the question posed by veteran US golf writer Bill Giering who instigated the 'Just One' initiative in the USA.
In a nutshell, it says if each person in the golf industry was to introduce just one new person to the game it would have a tremendous effect on the number of new players entering our facilities. Imagine the impact if every golfer in Australia introduced a new player to the game.
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Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management.
Marketing to grow golf businesses is Mike’s main focus these days.
As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand.
Articles by Mike Orloff