Mon Feb 8 2010How Much Rate Transparency is Too Much?
A Cornell University study published this month examined how hotel guests perceive fairness in terms of differential room pricing. The report concluded that the best way to combat perceived unfairness in pricing - without sacrificing revenue management strategy - is to increase the transparency of pricing methodology. Guests, the study infers, are more comfortable with the price they pay for their room if they understand why they pay that price, and under which conditions they might have encountered a different price.
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