Tue Feb 9 2010In a recession...sales basics still work
I like to study how other leading industries manage their respective operations. This story from www.ehotelier.com about hotel sales basics I thought was very relevant to what we should do in the golf industry. Please let me know your thoughts.
We live in a highly technical world; the Internet, blogs, webinars, PDA's ,and email; holy smokes, we sure are getting sophisticated. But, in the process, are we leaving the tried and true sales basics farther and further behind us? In a recession, we don't need to re-direct our sales and marketing efforts; we need to get back to the basics that have worked and succeeded for many years.
Click here for full story In a recession…Hotel(golf) sales basics still work
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Multi-course operators like ClubCorp and American Golf have access to a pool of shared knowledge and expertise. This results in cost-effective policies and procedures that can make all the difference to an individual club's success. Now Mike is offering the experience, knowledge and tools he has gathered over almost two decades in the USA and Australia to stand-alone clubs throughout Australia, New Zealand and South-East Asia. The programs and systems Mike helped develop for Australian golf facilities over the past several years have resulted in positive outcomes for properties he managed including: Lakelands Golf Club, Robina Woods and The Colonial on the Gold Coast; North Lakes in Brisbane; Horizons Golf Resort on the NSW Central Coast; and Club Pelican on the Sunshine Coast. Currently Mike lectures for the PGA International Golf Institute and writes articles on golf operations and other industry topics for Inside Golf, Golf Inc, Asian Golf Business, PGA Magazine and various other publications around the world. (Click to see Mike’s Resume) Contact Mike or (+61) 415 682 259 Articles by Mike Orloff
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Mike Orloff is an Operations and Marketing Specialist with current US and Australian PGA Membership status. He has 20 years of experience with two of the biggest international golf management companies - To read the new Golf Industry Central online magazine look below and click on it to enjoy it in full size.
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