Tue Feb 9 2010
In a recession...sales basics still work

I like to study how other leading industries manage their respective operations. This story from www.ehotelier.com about hotel sales basics I thought was very relevant to what we should do in the golf industry. Please let me know your thoughts.

We live in a highly technical world; the Internet, blogs, webinars, PDA's ,and email; holy smokes, we sure are getting sophisticated. But, in the process, are we leaving the tried and true sales basics farther and further behind us? In a recession, we don't need to re-direct our sales and marketing efforts; we need to get back to the basics that have worked and succeeded for many years.

Click here for full story In a recession…Hotel(golf) sales basics still work

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Mike Orloff, a US and Australian PGA Member, is a golf operations specialist with extensive management experience in the golf industry in Australia and United States. He offers operational advice for new and existing golfing facilities in Australia, New Zealand and South East Asia in the areas of staff recruitment, membership attainment, membership retention, retail management, new player development, event management and revenue generation strategies. (Click to see Mike’s Resume)

Currently Mike lectures for the PGA International Golf Institute and writes monthly columns for various golf industry publications and websites including Inside Golf, Golf Inc, Asian Golf Business and the former Golf Business News (Australia).

Mike started Golf Industry Central to support golf facility operations throughout Australia, New Zealand and SE Asia with industry news, jobs and operational advice. Attention international companies: Golf Industry Central can also help promote your product and services into the Australian/New Zealand market.

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Website a fairway to connect golfers Gold Coast Business News April 2009

Articles by Mike Orloff:

Membership: History, tradition, honour - Inside Golf April 2009

Hidden Member Benefits - Inside Social Golf March 2009

Golf development Down Under - Golf Inc Jan/Feb 2009

Slow Play - Who is in control? - Golf Business News November 2008

Growing The Game, One Player At A Time- Golf Business News Aug 2008; Asian Golf Business Nov/Dec 2008

How to connect your members so they stay longer - Golf Business News Oct 2008

Golf Generation Why? - Golf Business News Sep 2008

2008 Australian Turfgrass Trade Exhibition A Major Success - Golf Business News Aug 2008

Contract maintenance – a topic for discussion - Golf Business News Jul 2008