Wed Jul 18 2012Is your facility women friendly?
A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also increase their male member base at the same time.
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Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management.
Marketing to grow golf businesses is Mike’s main focus these days.
As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand.
Articles by Mike Orloff