Tue Aug 7 2012Itís time to start a Vegemite Sandwich revolution
From guest contributor: Grant Garrison
On Monday, the new green-keeper went to work with his lunch box in his hand, during his lunch break he complained to his new staff about his vegemite sandwich. His staff ignored his complaints but on Tuesday he complained even louder about his dislike for his vegemite sandwich. By Friday, his staff had enough of him complaining and one of them yelled out. “Why don’t you just have your wife make you a different kind of sandwich like tuna or roast beef?” The new green-keeper looked up with a puzzled look on his face and said, “My wife? I don’t have a wife. I made this myself.”
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Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management.
Marketing to grow golf businesses is Mike’s main focus these days.
As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand.
Articles by Mike Orloff