Tue Oct 25 2011PowerPlay Golf® heads Down Under
PowerPlay Golf ® has appointed Golf Industry Central as its exclusive Australian and South Pacific Island’s representative to help roll out the newly enhanced 9-hole golf format.
Golf’s exciting new global 9-hole two-flag format tackles many of golf’s Time and Cost issues, packs a strong environmental message, and is a valuable long-term partner to their official host venues and members.
“The format is not looking to replace the traditional game of golf, but to attract new and repeat players to your facility during typically “off-peak” times. Many golfers want to experience something a bit different nowadays”, says Mike Orloff Managing Director of Golf Industry Central.
“We are starting to now rollout PowerPlay Golf® to a worldwide audience and we look forward to a strong presence in the region”, says Stuart Armstrong International Development Manager of the program.
PowerPlay Golf is easy to learn – one game and you’re hooked. It is a 9-hole Stableford, with a twist. You score double points for net birdie or better when playing to the Black Flag (which we call going for a PowerPlay), but with only 3 PowerPlays available in your first 8 holes you must choose your PowerPlays wisely. And on the last hole, it’s decision time. A last-hole PowerPlay birdie or eagle wins double points, and possibly the tournament … but failure to make par spells disaster – you lose 3 points for bogey or worse on a last-hole PowerPlay.
On the PowerPlay Golf® website golfers can register to earn PowerPlay Dollars, enabling them to climb the PPG World Rankings and compete in user-generated PowerPlay Golf® Leagues both locally and around the world. PowerPlay Golf's format is ideal for TV, creating a complete golf tournament in under three hours. Broadcasters can televise golf in a more compressed time-frame, and increase golfing TV audiences.
Golf clubs become PowerPlay Golf® Official Venues by registering online at http://www.powerplay-golf.com, whereupon they are sent a Club Pack containing everything they need to run PowerPlay Golf events for their customers.
Individual golfers can register for free online to gain access to exclusive benefits from PowerPlay Golf® and its global partners.
For more information contact Mike Orloff on (+61)415 682 259 morloff@golfindustrycentral.com.au
www.golfindustrycentral.com.au
About Powerplay Golf
PowerPlay Golf (Holdings) Limited was incorporated in 2008 as the intellectual property rights holder to the PowerPlay Golf format and scoring system. PowerPlay Golf’s nine-hole, two-flag, risk-and-reward format enables the existing infrastructure of golf – both golfers and golf club owners / operators – to enjoy a competitive and exciting round of golf in a shorter time-frame, creating more opportunities to play and attracting lapsed golfers back into the sport. Trialled successfully in 30 countries during 2007-2009, including 10 PGA professional events and several thousand events at over 400 golf clubs worldwide, in 2010 PowerPlay Golf secured financial backing from Convers Sports Initiatives, one of the world’s leading multi-sports groups. In 2011 PowerPlay Golf began staging a series of televised PowerPlay Golf events around the world, featuring superstar Tour golfers, working together with international sports marketing giants IMG.
London-based businessmen Vladimir Antonov and Roman Dubov, Chairman and President respectively of Convers Sports Initiatives (CSI) (www.converssport.com) together with their partner Chris Akers, the former CEO of Leeds United, acquired a controlling interest in PowerPlay Golf in November 2010. Mr Antonov, Mr Dubov, and Mr Akers manage the commercial development of a growing portfolio of sporting brands through CSI, including: the Ferrari Team Russia race team; the Spyker Squadron motorsports team; North One Sport, the global promoters of the World Rally Championship (WRC); the Isle of Man TT race series; and the Velux 5 Oceans Race and Clipper Round the World sailing events. In 2011 CSI also acquired control of DBG Convers, a specialist in developing social networks, mobile applications and new media solutions for sports and entertainment brands and personalities including David Haye, as well as a 65 per cent share of Executive Sport Limited, the parent company of the “Leaders in Football” conference. The company has a dedicated management team with significant experience in various areas of business and sports.
About Golf Industry Central
Golf Industry Central provides operational and marketing services to golf facilities throughout Australia, New Zealand and South East Asia. These services offer easy access to golf industry news, job vacancies, recruitment, operational and marketing advice. They also help overseas companies wanting to access the local golf industry via its popular quarterly online magazine, weekly newsletter and vast industry network.
For more information contact Mike Orloff on (+61)415 682 259 morloff@golfindustrycentral.com.au
www.golfindustrycentral.com.au
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In 2000, Grant accepted a position with Nike Inc. and created over 100 Nike Golf Learning Centers throughout the United States. His responsibility was to create and implement new programs and provide on-going training to over 400 golf teachers. This program became the largest and most effective player development program in America. In 2006, He started his own business in Los Angeles, California. The company specialized in high tech golf instruction using the latest bio-feedback learning systems. The company also provided custom equipment and repair. The company was sold in 2009. In 2010, Grant became the National Golf Team Coach in the countries of Bhutan and Nepal and is the designer of the highest golf course in the world located between Bhutan and Tibet. He now resides permanently in Australia. Fun facts:
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Grant Garrison began his career as a PGA Golf Professional in 1984 and won a dozen professional events throughout the following 6 years. He left his playing days behind to became a Golf Club Director and managed 2 exclusive country clubs in Southern California from 1990-2000. During this period, Grant was elected as a board member of the Professional Golf Association of America and managed several "Grow the game" projects.To read the new Golf Industry Central online magazine look below and click on it to enjoy it in full size.
