Connecting the Golf Industry

Tue Dec 7 2010
Ten Common Mistakes with Email Marketing

The use of email marketing is on the rise, and there are a number of reasons why. Email marketing is a key part of any online marketing campaign, sending your message out to an established customer base and enticing them back to your site. Used well, email marketing can build brand awareness, develop customer loyalty and increase traffic and sales.

Click here for full story Ten Common Mistakes with Email Marketing

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Contact Golf Industry Central for a obligation free golf marketing consultation.

Mike Orloff 0415 682 259 morloff@golfindustrycentral.com.au

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Consultancy

Mike OrloffMike Orloff is an Operations and Marketing Specialist with current US and Australian PGA Membership status. He has 20 years of experience with two of the biggest international golf management companies - American Golf Corporation and ClubCorp, for various levels of facilities from 2-star to 5-star operations in the USA and Australia. Mike can provide assistance in a variety of operational and marketing area, with defined outcomes for his clients.

Multi-course operators like ClubCorp and American Golf have access to a pool of shared knowledge and expertise. This results in cost-effective policies and procedures that can make all the difference to an individual club's success. Now Mike is offering the experience, knowledge and tools he has gathered over almost two decades in the USA and Australia to stand-alone clubs throughout Australia, New Zealand and South-East Asia.

The programs and systems Mike helped develop for Australian golf facilities over the past several years have resulted in positive outcomes for properties he managed including: Lakelands Golf Club, Robina Woods and The Colonial on the Gold Coast; North Lakes in Brisbane; Horizons Golf Resort on the NSW Central Coast; and Club Pelican on the Sunshine Coast.

Currently Mike lectures for the PGA International Golf Institute and writes articles on golf operations and other industry topics for Inside Golf, Golf Inc, Asian Golf Business, PGA Magazine and various other publications around the world. (Click to see Mike’s Resume)

Contact Mike or (+61) 415 682 259

Articles by Mike Orloff


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