Connecting the Golf Industry

Fri Feb 22 2013
Sorenstam Swings Into Golfing World Spotlight

LPGA legend and 10-time Major champion Annika Sorenstam has been named an ambassador for IMG Media’s Golfing World.

Golfing World – www.golfingworld.tv – is a diverse media platform, covering TV, web, mobile and In-Flight, delivering a mix of golf content daily to millions worldwide. Golfing World covers all aspects of the game including the latest highlights, exclusive features and behind the scenes news from all the major Tours, as well as instructional tips, destination reviews and player interviews.

As part of the agreement, Golfing World will cover Sorenstam throughout the year at various events. These include Major championships, ANNIKA Foundation junior tournaments, corporate outings and elsewhere. The Swede joins a list of Golfing World ambassadors that includes Colin Montgomerie, Retief Goosen, Natalie Gulbis and Beatriz Recari.

“We’re excited by the possibilities of this new partnership with Golfing World and our long-time associates at IMG,” said Sorenstam, a 2003 World Golf Hall of Fame inductee. “Despite stepping away from competitive golf in 2008, my schedule is even more hectic nowadays. Golfing World’s video platform will give fans a unique glimpse into my travels across the globe as I pursue my new passions like fitness and nutrition, girls’ junior golf and course design. We look forward to sharing the content across our websites as well.”

Rupert Hunter, VP IMG Media, said: “Golfing World is very excited to be working with Annika in her capacity as a brand ambassador for our ever evolving media platform. To have the opportunity to work so closely with one of the game’s greats and share the wide variety of her business interests with golf fans around the world is something we are very much looking forward to.”

Over the last five years, Sorenstam has turned her attention to raising her two young children and growing her ANNIKA-branded businesses. They include the ANNIKA Foundation, ANNIKA Academy, ANNIKA Course Design and more.

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