Thu Feb 21 2013The basics of marketing your club
The term “marketing” is used very loosely nowadays and the real definition of “marketing” tends to get lost much of the time. It’s such a broad term which covers many aspects of our daily operation. The Webster’s dictionary defines marketing as “the process or technique of promoting, selling, and distributing a product or service.”
In operational terms marketing is “everything you do!”
Click here for full golf story and golf news source The basics of marketing your club
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Mike Orloff is a golf marketing and operations specialist with management experience in the golf industry in Australia and United States. He offers marketing and operational advice for golfing facilities in the areas of revenue generation, membership attainment and retention, new player development, staff recruitment, event management and retail management. Marketing to grow golf businesses is Mike’s main focus these days. As a current US and Australian PGA Member, Mike has more than 22 years of experience working his way up from pro shop assistant to general manager of two to five-star operations for two of the biggest international golf management companies globally. Now Mike is offering his experience, knowledge and tools to golf clubs and other golf-related businesses in Australia and New Zealand. Currently Mike lectures for the PGA International Golf Institute and writes articles about golf marketing and operations for Inside Golf and Golf Industry Central magazines. For more on Mike’s background, see his resume, email morloff@golfindustrycentral.com.au or phone (+61) 415 682 259. Articles by Mike Orloff
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