Mon Aug 9 2010Titleist dominates young and old
GET THEM STARTED WHEN THEY’RE YOUNG: Titleist has long been recognized for its overwhelming golf ball usage and success across the worldwide professional tours, with club professionals and at every level of competitive golf. The brand maintains a dominating position in the pay for play ranks and it doesn’t appear that will be changing anytime into the future. It shouldn’t come as a surprise that it also resonates at an extremely high level with amateurs.
As the country’s top junior boy golfers gathered at the Egypt Valley Country Club in Ada, Mich., for their national championship this week, 134 of the 156 players, or 86 percent of the field, relied upon Titleist golf balls. That is more than 11 times the nearest competitor with 12 players. In addition to its golf ball success, Titleist also was the clear choice across every major equipment category, including drivers (69), fairway metals (90), hybrids (48), iron sets (80), sand, lob and approach wedges (255) and putters (100).
The trend continued at the U.S. Girls’ Junior Amateur Championship being contested at the Country Club of North Carolina in the Village of Pinehurst. Titleist accounted for over 78 percent of the field in the golf ball category with 122 players, more than nine times the nearest competitor with 13. Titleist also was the top choice of more players in the wedge (173) and putter (63) categories.
The success across all equipment categories is continued evidence that when endorsement money is taken out of the equation, there doesn’t appear to be a substitute for Titleist in the future of competitive golf and with serious golfers everywhere. At the U.S. Amateur Public Links 84% of the field (131 players) choose to tee it up with a Titleist in both the Men’s and Women’s events. At the NCAA Division 1 Men’s Championship, 77% (120) of the field played Titleist, while 91% (114) in the Women’s Championship trusted the product for the greatest test of the playing year.
At the Australian Amateur, Titleist came out on top as 71% (169 players) used the ball in competition. At the British Amateur, 78% (225 players) played a Titleist.
Some things happen in life by chance, while others are calculated. In the case of Titleist’s preference with aspiring amateurs with an eye towards making their passion an occupation one day, it would be difficult to suggest its success has anything to do with happenstance.
this is courtesy of www.golfbiz.net.
Click here for full story and news source Titleist dominates young and old
To read the new Golf Industry Central online magazine look below and click on it to enjoy it in full size.
