Mon Aug 6 2012TMaG Buoyed By Record First-Half Sales
TaylorMade-adidas Golf (TMaG) has announced global sales of US$514.7 million in the second quarter of 2012 – a 25% increase over the prior year on a currency-neutral basis.
The self-proclaimed ‘largest and most profitable golf equipment, apparel and footwear company in the world’, TMaG’s strong second-quarter showing elevated its first-half sales to US$1.02 billion (+29% over last year), making it the best first-half, in terms of sales, in the company’s 33-year history.
Comprised of four powerful brands – TaylorMade, adidas Golf, Ashworth and Adams – the company’s strong Q2 success was based on growth in all categories, with metal woods, irons, putters and footwear all recording growth rates above 20%.
In terms of first-half 2012 sales, TMaG experienced currency-neutral, year-over-year growth in metal woods (+25%), irons (+37%), putters (+29%), balls (+16%), footwear (+29%), apparel (+9%) and bags (+110%).
Mark King, TMaG CEO and President, said: “Part of our definition of being a great golf company is to make every product we bring to the marketplace the best in its class. With that in mind, we’re very pleased to have recorded significant sales growth in all of our key product categories in the second quarter and the first half of 2012.”
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