Tue Jun 30 2009

US Corporations Cut Back On The Fun Spend!

With corporate America reining in spending, it's no surprise hospitality sales were down at this year's U.S. Open. The USGA (as of June 2)had sold 42 hospitality tents at Bethpage. By comparison, the event accounted for 78 tents in 2002, the last time the Open was held at the New York venue. 

It sums up the sobering reality that, to many, an association with golf suddenly is taboo. That has placed golf marketers in the equivalent of a very bad lie, and the timing couldn't be worse, considering many companies are reining in spending. 

Click here for full story Troubled Times - Corporations Cut Back On The Fun Spend!