Connecting the Golf Industry

Operational Solutions

Mike's 'just-in-time advice' and 'by-the-hour' programs are affordable for golfing facilities that only need occasional advice or have a limited budget.

If you want a service that is not listed below, just tell Mike and he will find a tailored solution for you.

You can contact Mike by email morloff@golfindustrycentral.com.au or phone (+61) 415 682 259 or find out more about him here.

Click here to read Mike's articles.

Specialty services:

Other available services:

Testimonials
"I have received some excellent applications for the position you promoted, and actually offered the role to a candidate yesterday.  He accepted, which is exciting.

Your ad generated strong responses from industry participants, which is testament to the reach your publication has.

Thanks for your assistance."

Craig Connelly, Chief Executive Officer, Sports Essence Pty Ltd

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“Mike Orloff at Golf Industry Central came highly recommended by our prior board members at Wynnum Golf Club after they used him to hire our previous General Manager. Mike’s experience and network in the golf industry came in very handy to streamline our recruitment process. 

The process really went to plan and we had a very good pool of candidates to choose from. The interview process was also very well managed and we ended up with a great candidate who we are looking forward to working with for years to come.” 

Roger Jeffcoat, President – Wynnum Golf Club (Qld)

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"Mike's knowledge of industry trends worldwide and his passion for growing the game have proved invaluable in providing marketing forethought and expertise to facilitate our work. Mike has been involved with us for the past 3 years and you would not meet a better person both personally and in business."

Lee Harrington, PGA Member, Owner-The Golf School, Participation Development Officer Golf Queensland

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"Mike from Golf Industry Central has been our "go to guy" ever since we purchased North Lakes in 2006 assisting the operation with a variety of different projects. Mike recently assisted us in finding a qualified candidate to fill our Golf Operations Manager role, in which we are very happy with the final candidate chosen. The process was very straightforward and Mike communicated the progress to us at each stage. I would recommend Mike to any golf business needing assistance in operations, marketing or recruitment."

Adam Simpson, General Manager, North Lakes Resort Golf Club (QLD)

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"Hi Michael,

Just wanted to drop you a quick note to thank you for your outstanding contribution to the success of the 2013 Asia Pacific Golf Summit.

From all accounts, APGS 2013 will go down in the annals as one of the best in the series. It has set standards that will now serve as a benchmark for us to grow and improve this event.

Thanks again for playing a vital role in the success of APGS 2013."

Mike Sebastian, Chief Executive Officer, Asia Pacific Golf Group (Singapore)

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"Just wanted to say thanks for your workshop today. Some great insights and some simple to implement suggestions which any golf facility could use. It was good to see other golf industry professionals tapping into your services and sharing their thoughts with other members of the workshop. " 

Robin Taylor, General Manager, Pennant Hills Golf Club (Sydney)

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“On behalf of Golf Queensland, I would like to thank you for giving up your valuable time to be in attendance and facilitate our District Junior Coordinators Workshop held this weekend at the Nudgee Golf Club. 

Your enthusiasm, passion and knowledge was very well received and the feedback regarding the workshop has been very positive. The group as a whole has a lot more confidence in what is happening at the national and state levels and importantly what we all need to do together as a team in order to grow our great game now and in the future. The realisation that we are all in this together has come through very strongly and I can walk away positively after the weekend knowing that we are definitely heading down the right path.    

Golf Queensland looks forward to working with you further in the junior space and other aspects of our organisation.Thanks again for your attendance and support of this initiative.”

Adrian Hewat MANAGER – PARTICIPATION DEVELOPMENT, Golf Queensland

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“We engaged Golf Industry Central to assist in the recruitment of an new general manager for Nudgee Golf Club when our general manager retired after 17 years. Mike Orloff has a great deal of expertise in the Golf Industry and we found that this knowledge was instrumental in recruiting an appropriate GM for our Club. Mike is extremely professional and we were tremendously pleased with the outcome of our selection. I wouldn't hesitate to recommend Mike for his services.”

Robert Sang, President, Nudgee Golf Club

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“Mike has been great to work with. He has found ways to achieve some difficult goals with his ability to think outside the square. He is open minded and an honest person that strived to achieve the best outcome possible when working through the challenges that came along the way – and there were plenty of them! I am one satisfied customer with the interaction and the outcome. We recommend his services to anyone.”

“Mike has been patient, diligent, inventive, and most of all persistent. He never gave up even when we felt like doing so. He would come up with an answer or a solution to challenges along the way that related to various aspects of our product. He also listened to our ideas and put them to the test in order to get an outcome. He had a difficult task but managed to see it through, and always in a professional manner. He kept thinking of ways to get around the difficulties and obstacles as though they were simply another day’s task. We found his honesty and down to earth approach most beneficial during the struggling moments of our venture.”

Sofios and Dimi-Sales Managers, Golf Supply Company, Queensland

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“Mike from Golf Industry Central was a great support for us during our move earlier this year from one teaching location to another. We needed marketing help with the launch of our new venue along with a few different new products we were bringing into Australia. This help included strategic and general marketing services which was of great assistance during a very busy time. We now use Golf Industry Central on an “as needed” basis and Mike is always ready to jump in at a moment’s notice for all of our marketing needs.”

Lee and Peter Harrington, AAA PGA Members and owners The Golf School, Gold Coast Qld

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"It is my pleasure to provide on behalf of our Club a testimonial with respect to recent work Mike carried out for us.

The brief was to analyse our current position, products and marketing activity and to develop a comprehensive Marketing Plan for the next 2-3 years. Mike was chosen specifically because of his background in golf marketing and operations and also because there is no one with his level of industry experience and skill in New Zealand.

I am happy to confirm without reservation that the project and scope of works were completed to the Club’s entire satisfaction and within the timeframe required. Mike’s expertise during the 3 month project duration was invaluable in taking the club through the necessary processes to develop a comprehensive and readily implementable Plan with which the Club is delighted.

We would have no hesitation to recommending Mike to other clubs and in fact have done so."

Steve Wallace, General Manager - Manor Park Golf Club, Lower Hutt, New Zealand

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“Golf Industry Central was very helpful and provided personalised service in putting together a brand new logo for my business. Mike took my initial brief and came back with a few options to choose from- from there it was simple to refine a finished product. I have had a number of people say how great the new logo looks and how the whole branding has come together so well with it. This was a perfect as Mike also was able to put together our first branded website from the logo they designed.“

David Nable, AAA PGA Member, 2011 Queensland PGA Teacher of the Year, David Nable Golf Academy (Qld)

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"Mike Orloff from Golf Industry Central came highly recommended to us by others in the industry. We engaged him to recruit our new General Manager and to also provide an operational review of our club. Mike was very hands on and communicated well with us during the entire process. He was very flexible to address our particular needs, even as the original scope of work changed a couple times. We’ve ended up with a fantastic new manager and an operational blueprint for the club to follow over the coming years. We would recommend Mike’s work to anyone in the industry, as he brings with him a wide array of experience that all clubs can benefit from."

Peter Jackson, President, Coffs Harbour Golf Club (NSW)

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"On behalf of Golf Queensland I wish to thank you for presenting to our guests at the Queensland Golf Forum held at Victoria Park Golf Complex on Tuesday 13 March 2012. The forum was a resounding success and the knowledge and professionalism you put into your presentation was reflected in the excellent feedback we received from attendees. Many guests commented on the valuable content and enthusiasm of your presentation. Your time and support is greatly appreciated and we look forward to working with you in the future. Thank you once again for helping to make the Queensland Golf Forum 2012 so successful."

Lindsay Ellis, Chief Executive Officer, Golf Queensland

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“The Board of Management of Mount Lawley Golf Club recently engaged Mike to assist in recruiting a new General Manager for the club. We were delighted with Mike’s involvement from the beginning. He demonstrated a sound understanding of what we wanted to achieve and set about a concerted effort to solicit high quality candidates for us to select from. Mike was always available and followed up religiously to keep us informed of early progress, then assisted with the process of shortlisting the most qualified and suitable applicants. We could not have been more pleased with the engaging and highly professional manner in which he dealt with our needs and in ensuring we achieved the outcome best for our club. We have no hesitation whatsoever in recommending Mike Orloff’s services to any organization in the golfing industry.”

Tim White, Vice President, Mount Lawley Golf Club Inc Western Australia

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“Mike came in to help our club at a very opportune time when our General Manager had finished his tenure and we needed to cover the gap until a new GM was found. Mike helped recruit the new manager while overseeing our operation. He also produced an operational review document for us to follow as a roadmap moving forward. It gave the incoming manager a big head start in the operation and the objective insight we really needed. We have accepted Mike's list of recommendations and plan to continue discussions at each board meeting until everything has been checked off.”

David Seeley, Club President, Wynnum Golf Club, Qld

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“Mike and Golf Industry Central have been a vital resource in us expanding our business and finding the right people to bring on board to enable us to do that. We know that Golf Industry Central has many members that eagerly await their newsletters to be delivered to their inbox, and we know why! Mike gives more than is expected.”

Ainslie Arnold - Partner and Affiliates Manager - Teed Up Golf Tours NSW

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“I write to thank you for your invaluable assistance in the process of selecting and appointing a new General Manager for Southport Golf Club. The manner with which you placed the Position Description and attracted applicants was very successful and much appreciated. May I also say that the speed of the selection process was fully professional and first class. We are entirely happy with the final outcome and the successful candidate has taken the reins and is performing admirably. We see a future involvement with Southport Golf Club for Golf Industry Central.”

PS Ratcliff- President - Southport Golf Club, Qld

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"This is the second time we have used Mike's services since taking on the management of Pine Rivers Golf Club. The first occasion was three years ago, and then recently as a follow up from that original report. We have made great progress since then and saw the need for a follow up report. Mike stepped in as our General Manager, recruited a full time replacement and undertook a full operational review. His insight into golf operations was fantastic and exactly what we needed to get back onto the right track. I would recommend Mike’s services to all clubs that are experiencing operational challenges."

Frank Phillips- Management Board - Pine Rivers Golf Club, Qld

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“Mike, thank you for filling in during our recent management changeover. I am very pleased with what we have achieved this year. Your operational report was very comprehensive and exactly what we wanted. Your operational insight and hands on approach made it an easy process for all involved.  We look forward to working with you on future requirements and wouldn’t hesitate recommending your services to other clubs.”
 
Matthew Dowling- President, Keperra Country Golf Club, Qld

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"Thanks for all your help with the recent recruitment service you provided to us. The service was very good and I would be happy to recommend to anyone who was interested."

Geoff Miller- President, Redcliffe Golf Club, Qld

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“Mike was brought in as General Manager primarily overseeing iseekgolf.com, but also to provide operational input to other parts of Micropower. With Mike’s vast operational experience, he was able to quickly get a solid understanding of how our business worked and to advise on a variety of short and long term strategies to help continue the online business moving forward. Mike has provided a significant amount of professional insight to the Micropower business and it was a pleasure working with him”.

Tony Kent- Director of Business Development and former CEO, Micropower Pty Ltd/ (iseekgolf.com)

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“I engaged Mike Orloff at Golf Industry Central to do a complete review of our golf operation after the business went through a change of ownership. Mike's formal business review and audit has provided us with a clear direction for the business based on sound industry specific knowledge. Mike's experience in a wide range of golf facilities throughout the world helped him recommend the correct set of systems we needed to introduce at our facility and while Mikes formal business review has and will continue to be helpful, I also received a great deal of knowledge through informal discussions with Mike about our facility and the industry in general. I would highly recommend Mikes services to any colleague in the golf industry.”

Robby Stephenson- General Manager, Links Shell Cove, NSW

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"Mike was initially brought in to help us refine our golf booking strategies and to improve the overall yielding of each and every day of the year. The strategies offered were explained in very simple terms and analogies that key staff easily understood and implemented. Mike is fantastic at stripping down our operating procedures and then helping our staff reinstate them with a more refined and consistent approach.

As a former General Manager, Mike has the day-to-day knowledge to embed himself in as a team member and is then always there to support our various managers/ supervisors when they have any questions and additionally for ongoing training.

The Glades is seeing the results of Mike's work and the financial results are improving each and every month."

Paul Lierse- General Manager, The Glades Golf and Spa, Gold Coast

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"Mike adapts easily to the dynamic world of golf operations and is able to focus quickly on key macro issues. He enjoys building a team of strong staff to help facilities excel on all levels."

"After purchasing North Lakes we needed help restructuring the operation and rolling out a new membership plan within a tight timeframe. Mike's management contribution was creative and resourceful. He was able to make hard decisions when necessary in a clear and balanced way."

"Mike brings to every project the valuable experience of managing golf facilities in Southern California that generate in excess of 100,000 rounds each per year. I would not hesitate to re-hire him to advise on strategic management issues for future golf projects in Australia."

Barry Heninger - Global Sport, owner of North Lakes Resort Golf Club- Brisbane; former Managing Director - ClubCorp Australia and American Golf Australia

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"Mike Orloff stepped in as General Manager of Club Pelican Golf Club on the Sunshine Coast when we needed help at short notice. As a consultant he also reviewed the entire operation in a short period of time and recommended short and long term strategies that we implemented to directly benefit the Club and its return on invesment."

"We would certainly use Mike's services again in the future. He was easy to work with and explained the inter-workings of golf operations in simple business terms that made sense and helped us drive the business forward."

Steve Knudsen - CEO- HSP Property Group, Owner Club Pelican Golf Club -QLD

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"Mike has worked hard over several months assisting us stabilise and maintain operations. Im sure you will join me in thanking Mike for his efforts and in wishing him well in his future endeavours."

Joseph Hayes - McGrathNicol - Receiver and Manager, Horizons Golf Resort - NSW

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"Mike was one of my top General Managers who was always coming up with creative ways to increase profitability. Mike was very good with customer service and landlord relations and one of the top revenue managers in the company. Mike was able to grow his career from smaller clubs to one of the largest clubs in the country. Mike was also willing to relocate to Austalia to run two clubs that we acquired. Mike is a very hard worker with great people skills."

Brian Bode - Regional Director - American Golf Corporation -USA

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"Mike is a dynamic leader with great cross-departmental management experience. During my tenure at AGC, Mike ran a wide-range of properties always performing in the top 5% in the Region and overall organization. He was consistently allocated top Capital Improvement Projects based on his ability to see positive cash flow opportunities at his facilities. When I left the organization, he was running the top resort in our Western Portfolio."

Mike Kimball - Regional Director - American Golf Corporation -USA

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