Connecting the Golf Industry

Operational Solutions

Mike OrloffMike Orloff is a golf operations specialist with extensive senior management experience in the golf industry in Australia and United States. He offers operational advice for new and existing golfing facilities in Australia, New Zealand and South East Asia in the areas of staff recruitment, membership attainment, membership retention, retail management, new player development, event management and revenue generation strategies. (Click to see Mike's Resume)

Mike Orloff has 20 years of experience with two of the biggest international golf management companies - American Golf Corporation and ClubCorp, for various levels of facilities from 2-star to 5-star operations in the USA and Australia.

Multi-course operators like ClubCorp and American Golf have access to a pool of shared knowledge and expertise. This results in cost-effective policies and procedures that can make all the difference to an individual club's success. Now Mike is offering the experience, knowledge and tools he has gathered over almost two decades in the USA and Australia to stand-alone clubs throughout Australia, New Zealand and South-East Asia.

The programs and systems Mike helped develop for Australian golf facilities over the past several years have resulted in positive outcomes for properties he managed including: Lakelands Golf Club, Robina Woods and The Colonial on the Gold Coast; North Lakes in Brisbane; Horizons Golf Resort on the NSW Central Coast; and Club Pelican on the Sunshine Coast.

Mike's 'just-in-time advice' and 'by-the-hour' programs are affordable for golfing facilities that only need occasional advice with budgetary restrictions.

If you want a service that is not listed below, please let Mike know and he will find a tailored solution for you.

Feel free to CONTACT US directly to discuss your individual needs.

Specialty services:

Other available services:

Testimonials

“The Board of Management of Mount Lawley Golf Club recently engaged Mike to assist in recruiting a new General Manager for the club. We were delighted with Mike’s involvement from the beginning. He demonstrated a sound understanding of what we wanted to achieve and set about a concerted effort to solicit high quality candidates for us to select from. Mike was always available and followed up religiously to keep us informed of early progress, then assisted with the process of shortlisting the most qualified and suitable applicants. We could not have been more pleased with the engaging and highly professional manner in which he dealt with our needs and in ensuring we achieved the outcome best for our club. We have no hesitation whatsoever in recommending Mike Orloff’s services to any organization in the golfing industry.”

Tim White, Vice President, Mount Lawley Golf Club Inc Western Australia

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“Mike came in to help our club at a very opportune time when our General Manager had finished his tenure and we needed to cover the gap until a new GM was found. Mike helped recruit the new manager while overseeing our operation. He also produced an operational review document for us to follow as a roadmap moving forward. It gave the incoming manager a big head start in the operation and the objective insight we really needed. We have accepted Mike's list of recommendations and plan to continue discussions at each board meeting until everything has been checked off.”

David Seeley, Club President, Wynnum Golf Club, Qld

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“Mike and Golf Industry Central have been a vital resource in us expanding our business and finding the right people to bring on board to enable us to do that. We know that Golf Industry Central has many members that eagerly await their newsletters to be delivered to their inbox, and we know why! Mike gives more than is expected.”

Ainslie Arnold - Partner and Affiliates Manager - Teed Up Golf Tours NSW

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“I write to thank you for your invaluable assistance in the process of selecting and appointing a new General Manager for Southport Golf Club. The manner with which you placed the Position Description and attracted applicants was very successful and much appreciated. May I also say that the speed of the selection process was fully professional and first class. We are entirely happy with the final outcome and the successful candidate has taken the reins and is performing admirably. We see a future involvement with Southport Golf Club for Golf Industry Central.”

PS Ratcliff- President - Southport Golf Club, Qld

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"This is the second time we have used Mike's services since taking on the management of Pine Rivers Golf Club. The first occasion was three years ago, and then recently as a follow up from that original report. We have made great progress since then and saw the need for a follow up report. Mike stepped in as our General Manager, recruited a full time replacement and undertook a full operational review. His insight into golf operations was fantastic and exactly what we needed to get back onto the right track. I would recommend Mike’s services to all clubs that are experiencing operational challenges."

Frank Phillips- Management Board - Pine Rivers Golf Club, Qld

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“Mike, thank you for filling in during our recent management changeover. I am very pleased with what we have achieved this year. Your operational report was very comprehensive and exactly what we wanted. Your operational insight and hands on approach made it an easy process for all involved.  We look forward to working with you on future requirements and wouldn’t hesitate recommending your services to other clubs.”
 
Matthew Dowling- President, Keperra Country Golf Club, Qld

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"Thanks for all your help with the recent recruitment service you provided to us. The service was very good and I would be happy to recommend to anyone who was interested."

Geoff Miller- President, Redcliffe Golf Club, Qld

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“Mike was brought in as General Manager primarily overseeing iseekgolf.com, but also to provide operational input to other parts of Micropower. With Mike’s vast operational experience, he was able to quickly get a solid understanding of how our business worked and to advise on a variety of short and long term strategies to help continue the online business moving forward. Mike has provided a significant amount of professional insight to the Micropower business and it was a pleasure working with him”.

Tony Kent- Director of Business Development and former CEO, Micropower Pty Ltd/ (iseekgolf.com)

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“I engaged Mike Orloff at Golf Industry Central to do a complete review of our golf operation after the business went through a change of ownership. Mike's formal business review and audit has provided us with a clear direction for the business based on sound industry specific knowledge. Mike's experience in a wide range of golf facilities throughout the world helped him recommend the correct set of systems we needed to introduce at our facility and while Mikes formal business review has and will continue to be helpful, I also received a great deal of knowledge through informal discussions with Mike about our facility and the industry in general. I would highly recommend Mikes services to any colleague in the golf industry.”

Robby Stephenson- General Manager, Links Shell Cove, NSW

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"Mike was initially brought in to help us refine our golf booking strategies and to improve the overall yielding of each and every day of the year. The strategies offered were explained in very simple terms and analogies that key staff easily understood and implemented. Mike is fantastic at stripping down our operating procedures and then helping our staff reinstate them with a more refined and consistent approach.

As a former General Manager, Mike has the day-to-day knowledge to embed himself in as a team member and is then always there to support our various managers/ supervisors when they have any questions and additionally for ongoing training.

The Glades is seeing the results of Mike's work and the financial results are improving each and every month."

Paul Lierse- General Manager, The Glades Golf and Spa, Gold Coast

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"Mike adapts easily to the dynamic world of golf operations and is able to focus quickly on key macro issues. He enjoys building a team of strong staff to help facilities excel on all levels."

"After purchasing North Lakes we needed help restructuring the operation and rolling out a new membership plan within a tight timeframe. Mike's management contribution was creative and resourceful. He was able to make hard decisions when necessary in a clear and balanced way."

"Mike brings to every project the valuable experience of managing golf facilities in Southern California that generate in excess of 100,000 rounds each per year. I would not hesitate to re-hire him to advise on strategic management issues for future golf projects in Australia."

Barry Heninger - Global Sport, owner of North Lakes Resort Golf Club- Brisbane; former Managing Director - ClubCorp Australia and American Golf Australia

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"Mike Orloff stepped in as General Manager of Club Pelican Golf Club on the Sunshine Coast when we needed help at short notice. As a consultant he also reviewed the entire operation in a short period of time and recommended short and long term strategies that we implemented to directly benefit the Club and its return on invesment."

"We would certainly use Mike's services again in the future. He was easy to work with and explained the inter-workings of golf operations in simple business terms that made sense and helped us drive the business forward."

Steve Knudsen - CEO- HSP Property Group, Owner Club Pelican Golf Club -QLD

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"Mike has worked hard over several months assisting us stabilise and maintain operations. Im sure you will join me in thanking Mike for his efforts and in wishing him well in his future endeavours."

Joseph Hayes - McGrathNicol - Receiver and Manager, Horizons Golf Resort - NSW

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"Mike was one of my top General Managers who was always coming up with creative ways to increase profitability. Mike was very good with customer service and landlord relations and one of the top revenue managers in the company. Mike was able to grow his career from smaller clubs to one of the largest clubs in the country. Mike was also willing to relocate to Austalia to run two clubs that we acquired. Mike is a very hard worker with great people skills."

Brian Bode - Regional Director - American Golf Corporation -USA

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"Mike is a dynamic leader with great cross-departmental management experience. During my tenure at AGC, Mike ran a wide-range of properties always performing in the top 5% in the Region and overall organization. He was consistently allocated top Capital Improvement Projects based on his ability to see positive cash flow opportunities at his facilities. When I left the organization, he was running the top resort in our Western Portfolio."

Mike Kimball - Regional Director - American Golf Corporation -USA

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