Browsing Golf Industry NewsVIEW ALL

ASGCA Study Provides Insight on Business Issues at Golf Facilities

POSTED ON April 27, 2019 @ 12:06 pm

The facility enhancement most desired by golfers at both public and private courses is a course renovation, so say golf course superintendents and general managers.

That is just one result of the ‘Golf Facility Market Trend Watch’ report, commissioned by the American Society of Golf Course Architects (ASGCA) and conducted by Sports & Leisure Research Group (SLRG).

The on-line study, conducted and analysed in fall 2018, was distributed to more than 40,000 people, including ASGCA members, and subscribers of By Design and Golf Course Industry magazines. Respondents included golf course architects, superintendents, general managers, facility owners/operators, golf professionals and industry leaders.

“There is more investment being made in golf facilities each year, and those facilities are seeing a return on that investment,” ASGCA President Jeff Blume said. “It is interesting to see that now 70 per cent of general managers think their golfers would welcome the addition of forward tees; that’s a 30-point increase in just one year.”

Jon Last, SLRG Founder and President, added: “The golf business continues to evolve. This year’s data shows consistent responses in several key areas, but some views are changing, which is also worth noting.”

The study illustrates what ASGCA members are experiencing in the field, that the growth in master planning projects, bunker renovations and turf reduction is quite real.

In a series of questions covering everything from golf course length to the impact of American with Disabilities Act laws, superintendents were most in agreement that allocating 10-12 acres of land for a practice range is a worthwhile investment.

Club operators at both public and private facilities agree their biggest challenges are competition for customers’ leisure time, as well as maintenance costs. When those costs are broken down, labour costs are shown to have the most significant impact on a facility’s financial health.

The complete study can be seen here.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Maximise your sales: The New Pro-Shop Solution App...

Manage your Pro Shop like a Pro: ProShop...

Cybercrime – Is your golf business insured?...

New technology, new business practice The internet and...

The Royal Sydney Golf Club to Implement New Championship Cou...

The Royal Sydney Golf Club is pleased to...

SEEK: Golf Operations Assistant – Indooroopilly GC (Brisban...

Indooroopilly Golf Club (IGC) is one of Australia’s most highly respected private golf clubs with 36 Holes, situated on a 131 hectare...

SEEK: General Manager – Toowoomba Golf Club Middle Ridge (Q...

The position of General Manager reports to a Board of Directors and is responsible for the overall delivery of the Club’s strategic...

New Zealand Golf’s Sustainability Pledge...

The golf bodies of New Zealand have today announced their unified support for a new national initiative that will drive the sport’s...

New Zealand Golf switches sides in Chamberlain Park golf course s...

The governing body of golf in New Zealand now opposes the redevelopment of an Auckland golf course, despite supporting earlier plans. A business case...

Golf Saudi Summit: Major new golf business event announced...

Yesterday saw the announcement of an all-new global golf business event, the Golf Saudi Summit, that will bring together...

Australia among first to roll out world handicap system in 2020...

The World Handicap System (WHS) is ready to be launched from January 2020 and will provide golfers with a...

Anderson Leads AGIF Contingent at PGA of GB&I International ...

Asian Golf Industry Federation (AGIF) Vice President Rudy Anderson will make a keynote presentation at next week’s PGA of...

Best of Times for TPC Kuala Lumpur

TPC Kuala Lumpur has celebrated another feather in its cap as Malaysia’s Best Golf Course at the sixth World Golf...

Superstar panel to entertain at the Schweppes National Conference...

As part of the 2019 GMA National Conference, the Schweppes Dinner will be held on Tuesday 8th October in...

International Recognition for Strathfield GC with award for Clubh...

The American Golf Inc Magazine announced this week that Strathfield Golf Course has been nominated third place in the...