Browsing Golf Industry NewsVIEW ALL

ASGCA Study Provides Insight on Business Issues at Golf Facilities

POSTED ON April 27, 2019 @ 12:06 pm

The facility enhancement most desired by golfers at both public and private courses is a course renovation, so say golf course superintendents and general managers.

That is just one result of the ‘Golf Facility Market Trend Watch’ report, commissioned by the American Society of Golf Course Architects (ASGCA) and conducted by Sports & Leisure Research Group (SLRG).

The on-line study, conducted and analysed in fall 2018, was distributed to more than 40,000 people, including ASGCA members, and subscribers of By Design and Golf Course Industry magazines. Respondents included golf course architects, superintendents, general managers, facility owners/operators, golf professionals and industry leaders.

“There is more investment being made in golf facilities each year, and those facilities are seeing a return on that investment,” ASGCA President Jeff Blume said. “It is interesting to see that now 70 per cent of general managers think their golfers would welcome the addition of forward tees; that’s a 30-point increase in just one year.”

Jon Last, SLRG Founder and President, added: “The golf business continues to evolve. This year’s data shows consistent responses in several key areas, but some views are changing, which is also worth noting.”

The study illustrates what ASGCA members are experiencing in the field, that the growth in master planning projects, bunker renovations and turf reduction is quite real.

In a series of questions covering everything from golf course length to the impact of American with Disabilities Act laws, superintendents were most in agreement that allocating 10-12 acres of land for a practice range is a worthwhile investment.

Club operators at both public and private facilities agree their biggest challenges are competition for customers’ leisure time, as well as maintenance costs. When those costs are broken down, labour costs are shown to have the most significant impact on a facility’s financial health.

The complete study can be seen here.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Muree Golf Club looks to diversify property...

A recent Golf Australia report found that slightly...

Country Club in Tasmania

Major upgrade planned for Tasmanian course by Tiger Woods de...

A new residential subdivision is planned for the...

NZ: Two more golf courses approved near Tara Iti...

An American billionaire is planning to build two more golf courses at Te Arai next to an 18-hole course rated as one...

GMANZ proactively work through a crisis together...

This week New Zealand exited a four-week national lockdown which included the closure of all golf courses. During the confinement, golf industry...

Coronavirus: NZ Golf courses bracing for four weeks without any u...

Normally at the weekend, stadiums around New Zealand are full of kiwis watching rugby and cricket or for the thousands of weekend...

Need virtual marketing assistance to take stress off of staff?...

Hire a virtual marketing assistant. Is your club needing marketing assistance but don’t have the budget for a full or even part-time...

NGCOA Adds Golf Surprize to Its Smart Buy Marketplace Line-up...

NGCOA Adds Golf Surprize to Its Smart Buy Marketplace Line-up Mobile platform thanks, encourages and rewards golfers for playing;  reduces...

‘World’s Biggest Golf Lesson’ Attempt Scheduled For May 5...

Golfers are being invited to take part in a world record attempt – without having to leave home. At...

ASIA: Bluffs Ho Tram Scores Another #1 Hit...

Club ranked best in Vietnam, tenth in Asia, on prestigious rankings list HO TRAM, Vietnam (June 4, 2020) —...

ASIA: KN Golf Links Partners With Radisson Blu Resort Cam Ranh...

The award-winning KN Golf Links has partnered with Radisson Blu Resort Cam Ranh to offer comprehensive Stay & Play...

ADH Club Car Western Australia Golf Industry Winners Announced...

From lounge rooms across Australia, the golf industry has come together to celebrate the achievements of the Western Australia...

CLUB MARKETING: How to connect your members so they stay longer...

Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in...