Browsing Golf Industry NewsVIEW ALL

How Women Can Multiply Junior Golf Membership

POSTED ON November 30, 2019 @ 8:46 am

Syngenta’s global golf market research has revealed that attracting more younger women to golf could also be the key to significantly growing the number of junior golfers.

The research reveals a ‘female-junior multiplier effect’, meaning that for every 100 new players, new female golfers will bring up to 72 more juniors into the game compared to new male golfers.

With the average age of golfers on the rise, Syngenta’s findings suggest that women – who currently account for just 24% of golfers worldwide – hold an important key to the next generation of golfers and the future sustainability of the industry.

However, the report also reveals a paradox: while spending time with friends and family is one of golf’s greatest attractions to prospective female players, family responsibilities is also the number one reason current female golfers give up the game.

It raises the possibility that golf clubs and courses may not be addressing the needs of women and families, consequently losing existing female players and also failing to attract those who may be interested in taking up the game.

Could developing more family golf products and opportunities be a solution for golf clubs?

Peter Mutton, Club Manager at London’s Strawberry Hill Golf Club, thinks so – and sees it every day. With a 35% female membership base (more than twice the United Kingdom national average of 15%), the club also prides itself on its family participation.

“You can definitely see the impact of having a larger female membership on the junior programme,” said Mutton.

“Engaging women means engaging families. We have made sure that families in this community know that they are welcome, that they can play here together, and that – at just £26 (about US$35) to add a junior membership – we’ve made it affordable for them to introduce their children to the game,” he added.

What can golf venues do to encourage more women to try golf and help to realise the female-junior multiplier? According to Syngenta’s findings, these three steps will be the top motivating factors for women to try the game:

  • Provide easy access to affordable lessons
  • Create a relaxed atmosphere and dress code
  • Make clubs available for hire so there’s no need to purchase equipment

Syngenta is an Executive Member of the Asian Golf Industry Federation.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

JOB: Customer Service Representative – Mizuno (Melbourne)

Our Company Throughout our history, Mizuno has believed...

Crowd-less golf event

Are crowd-less golf events the new normal?

As published in Golf Business Australia Needless to...

(ONLINE WORKSHOP) – Reaching your customer /member goa...

This 1.5 hour interactive online workshop is being...

Terrace Downs acquire for 6.6m following owner's Coronavirus death

Canterbury golf course

Following the tragic death of former owner Hiroshi Hasegawa earlier this year, one of Canterbury’s top golf courses has now been sold...

Warrnambool Golf Club welcomes Brenton Clarke as new Course Super

Warnambool Golf Club

The Warrnambool Golf Club has announced the appointment of Brenton Clarke as the clubs new Course Superintendent. Brenton will commence in his...

NZ: The NZPGA has announces move to North Shore Golf Club...

The PGA (Professional Golfers’ Association) of NZ has announced that from 1st August 2020 it will be based at Auckland’s North Shore...

NZ: Billionaire’s golf tourism vision for Mangawhai region...

Build it and they will come. A US billionaire’s plan to build more golf courses in Mangawhai to attract tourists rolls on...

Terrace Downs acquire for 6.6m following owner's Coronavirus death

Canterbury golf course

Following the tragic death of former owner Hiroshi Hasegawa earlier this year, one of Canterbury’s top golf courses has...

Thank a Superintendent on 23 September

Thanks your super

As a healthy outdoor activity that can adhere to social distancing requirements, golf has seen a worldwide resurgence in...

Sentosa to become first Asian club to use food waste as fertiliser

Sentosa

Sentosa Golf Club is set to install two digesters that will make it the first club in Asia with...

Hong Kong Golf Club appoints new Course Manager

Darry Koster has been appointed to the role of Courses Manager at the Hong Kong Golf Club (HKGC). A...

Leishman Lager to go national with Walkinshaw promo partnership

Leishman lager

First Australian golf beer Marc Leishman and his brand Leishman Lager have partnered with leading golf distributor Walkinshaw Sports...

Video: New AGIC film to promote golf's mental health benefits

Tee your mind

In a bid to showcase golf’s many benefits for the body and mind, the Australian Golf Industry Council (AGIC)...