Browsing Golf Industry NewsVIEW ALL

Marvel and USGA Team Up to Create Comic Book for Junior Golfers

POSTED ON May 23, 2019 @ 5:51 pm

The United States Golf Association (USGA) is joining forces with Marvel Entertainment to create exclusive golf education products to engage junior golfers on the essential elements to learning the game.

To be officially launched in June at the 2019 U.S. Open Championship at Pebble Beach, the collaboration comes to life through a printed and digital comic book featuring many of Marvel’s Super Heroes, who show juniors the basics of playing golf. Parents, golf coaches, courses and club professionals will be able to order the books online at usga.org/publications in June.

As part of the agreement, limited-edition Marvel-themed golf posters will be distributed, while supplies last, at the Junior Experience on Sunday of the 2019 U.S. Open at Pebble Beach.

“We’re excited for this opportunity to introduce and teach the game of golf to a junior audience in a way that’s completely unique,” said Mike Davis, CEO of the USGA. “Utilizing the power of the Marvel Universe will help us introduce the game to potential new golfers while also giving our existing players a fun new way to learn.”

The story follows Tony Stark (Iron Man) and other Avengers as they teach the next generation of Marvel Super Heroes about golf. The comic book also folds out into a poster that highlights some lessons for juniors who are learning the game.

“For 80 years, comic books have been at the core of the Marvel Universe, introducing fans of all ages to new adventures, ideas, and experiences through visual storytelling,” said Michael Pasciullo, SVP of Marketing and Communications at Marvel Entertainment. “We’re thrilled to be teaming up with the USGA to use our iconic heroes and that storytelling to inspire the next generation of athletes and golfers.”

The publications are the latest initiative in the USGA’s continued investment in growing the game and providing engaging tools that connect golfers to a game that is fun and welcoming to all who play it. The new publications will replace the longstanding Peanuts/Snoopy Rules books published and offered to the golf’s youngest fans for more than 30 years.

A supplemental teacher’s guide intended for teaching professionals of junior golf programs will also be available for purchase. The guide provides more context and alternative options to apply and understand the Rules, handicapping and etiquette.

Marvel Entertainment, LLC, a wholly-owned subsidiary of The Walt Disney Company, is one of the world’s most prominent character-based entertainment companies, built on a proven library of more than 8,000 characters featured in a variety of media over eighty years. Marvel utilizes its character franchises in entertainment, licensing, publishing, games, and digital media.

For more information visit marvel.com © 2019 MARVEL

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Jan Stephenson inducted into World Golf Hall of Fame...

Australian golfing superstar Jan Stephenson has fulfilled a...

Former Swisse Wellness CEO announced as keynote speaker...

Following previous announcements of exciting GMA 2019 National...

Newcastle Golf Club adopts new Constitution, shifting to a p...

At the Club’s Extraordinary General Meeting (EGM), held...

Brisbane’s Victoria Park GC to be converted to major parkland a...

The Victoria Park Golf Course will be permanently closed to create Brisbane’s biggest public park in almost half a century. The plan...

Queensland proshop owner stays afloat with business interruption ...

Not totally surprising at this time of the year, the weather around the country has been a tad bit on the extreme...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Walkinshaw Sports Acquires Linkz Marketing in New Zealand...

Walkinshaw Sports Pty Ltd announce that they have acquired the wholesale golf business of Linkz Marketing as part of their ongoing commitment...

Jan Stephenson inducted into World Golf Hall of Fame...

Australian golfing superstar Jan Stephenson has fulfilled a lifelong dream this morning, being inducted into the World Golf Hall...

The Open Leading the Way in Removing Single-Use Plastic Water Bot...

The Open will become one of the first major global sporting events to remove single-use plastic water bottles in...

TNT Helps Blast Path For Women’s Golf In Vietnam...

Vietnam’s top rated golf course, The Bluffs Ho Tram Strip, is deploying an explosive new asset to help it...

BMI Asia Pacific Education Programme Bound for Jakarta...

Club governance, accounting and mentoring and career development will be among the modules to be covered under the latest...

The Open Leading the Way in Removing Single-Use Plastic Water Bot...

The Open will become one of the first major global sporting events to remove single-use plastic water bottles in...

Whangaparaoa golfers shaken after being shot at while out on the ...

Whangaparaoa Golf Club members are on high alert after four players were repeatedly shot at while out on the...