The PGA of Australia and Coca-Cola Amatil are set to celebrate an alliance of 10 years following a three-year extension of their year-round golf partnership.
Coca-Cola Amatil (CCA) will become the PGA’s official hydration partner covering all non-alcoholic beverages including water, sports drinks and a variety of other CCA beverages.
As a premier partner, CCA will form a year-round commitment to golf with involvement across ISPS HANDA PGA Tour of Australasia events as well as the Volkswagen Scramble, Ladbrokes Legends Tour, Ladbrokes Pro-Am Series, Greg Norman Medal and PGA Education Programs.
“Coca-Cola Amatil’s commitment to Australian golf, the PGA of Australia and our PGA Professionals over the last 10 years has been pivotal to the continued growth of both our sport and the wider industry,” said Michael McDonald, Commercial Director of the PGA of Australia.
“We are delighted to continue this relationship into the future and develop the partnership further.”
Lana Slayman, General Manager On-Premise for Coca-Cola Amatil emphasised the importance of the partnership with the PGA due to the Association’s country-wide reach.
”Whilst the PGA of Australia is well known as the owner and operator of the ISPS HANDA PGA Tour of Australasia, it also stages, promotes, markets and administers approximately 400 tournaments annually as the governing body of professional golf in Australia,” she said.
“With an additional 400+ Volkswagen Scramble events with over 30,000 participants each year, it is this depth of events and their connection with PGA Professionals and the golf industry that provides us with a great opportunity to continue our commitment to golf in Australia through this partnership.”
As part of this partnership, CCA will continue to provide PGA Professionals and their golf facilities access to their market-leading brands and trading benefits, along with optional education programs focussed on sharing Coca-Cola Amatil’s industry knowledge and trends in retail merchandising and sales.