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Transform Golf Shop Specialists join GMA

POSTED ON June 20, 2019 @ 9:13 am

Golf Management Australia is pleased to welcome new partner Transform Golf Shop Specialists into the organisation.

With a strong background in the golf club, retail and shop fitting industries, Ross Haron (Transform Retail Projects) and Sonia Kirkman (Kirkman Sports) have combined to create a new entity to specifically cater for the golf shop sector.

They have developed a collection of retail components specifically for golf & pro shops which can be tailored to suit your Clubs’ needs.  Transform Golf Shop Specialists have completed projects right across Australia from New South Wales Golf Club (Sydney) to Lake Karrinyup Country Club (Perth) where total refurbishments and merchandise range strategies were developed and implemented.  Other projects include a complete refit at Terry Hills Golf & Country Club and refreshes at Commonwealth Golf Club, The Lakes Golf Club and Elanora Country Club as well as components supplied to Strathfield Golf Club and The Pines Sanctuary Cove.

Ross Haron said “Our two companies come together collaborating to share a wealth of knowledge and experience gained through many years of involvement in golf clubs. Both Sonia and I are passionate about the golf shop business and we believe we can provide golf clubs with a new standard of industry leading retail presentation tools to help clubs unlock potential for improved sales and customer service, something we’ve found General Managers and their members appreciate and support.”

There are two sides to the business, Sonia providing the analysis of your existing golf shop business and devising strategies to improve sales, customer service and merchandising.  This includes dealing with suppliers, merchandise ranging, presentation, marketing, promotion and staff training.  While Ross specialises in the design and fit out of golf shops that creates the environment in which the potential sales can be realised.  This includes developing concept plans and presentations to ensure General Managers have the information required to assist with decision making and to gain member ‘buy in’.  Ross has 30 plus years as Managing Director of an award-winning retail fit out company Transform Retail Projects, which delivered on projects for internationally renowned brands such as Estee Lauder and Travelex.

GMA Executive Officer Jim Cail said “the partnership with Ross, Sonia and the team at Transform Golf Shop Specialists is something GMA is really excited about.  We’re delighted to be associated with such a highly skilled and professional organisation capable of supporting General Managers in enhancing the retail experience within the club environment”.

“I’ve seen firsthand the work undertaken by Transform Golf Shop Specialists and it’s first class.  It’s more than capable of exceeding the expectations of club members and customers” said Mr Cail.

For more information regarding Transform Golf Shop Specialists, please contact Ross Haron (Managing Director) on 0411 601 451 or at rh@transform.com.au.

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