Browsing Mikes Space ArticlesVIEW ALL

Mike Orloff talks Marketing with Golf Australia

POSTED ON August 23, 2018 @ 9:00 am

Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia.

Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA.

Through his company (GIC), Mike has advised Australian golf facilities for a decade now, assisting clubs and public golf venues in improving their marketing efforts.

In the recent interview, Mike talks about how the golf marketing landscape has transformed over time, and discusses the importance of clubs creating a marketing plan and how various social media platforms fit into the golf marketing space.

 “Now this may sound like a strange thing to say, but in some cases (not many) social media, Facebook etc. may not be the channel to use,” he explains.

“There are other mediums that are on the rise such as Instagram and Snapchat with around 4-5mil unique Australian visitors. Snapchat had 30% growth in UAV since 2015.”

“The question to ask – Who am I trying to speak to and what is the best medium to do so?”

To read full interview, please click here

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Greg Norman Partners with American Australian Association to...

Shark Shootout Charities and Presidents Cup International Team...

New Epar Connect Lite – now affordable for small and regio...

Designed to kick start your EHS governance Earlier...

Golf Surprize rewards golfers for taking ACTIONS that increase cl...

Golf Surprize was launched in 2018 and has one specific mission – Reward golfers for taking ‘ACTIONS’ that increase club revenue. You...

New state of the art kiwi hatching facility opens at Wairakei Gol...

A new state-of-the-art kiwi-hatching facility, opening today, will dramatically ramp up kiwi numbers in the fight to save the birds from extinction....

SEEK: Golf Club Fitting Technician – Leadership – (Ti...

    Experienced golf club fitting technician   Leadership focus with professional and elite amateur players Melbourne based with regular travel   Our...

2020 Whole of Golf Conference – Keynote Speakers announced...

The New Zealand Golf Industry Council(NZGIC) is holding its inaugural Conference and Trade Show at the Ellerslie Event Centre, Auckland from Monday...

Greg Norman Partners with American Australian Association to Laun...

Shark Shootout Charities and Presidents Cup International Team Pledge $500,000 West Palm Beach, Fla. (January 14, 2020) – Greg Norman announced a...

Two in five golfers play MORE golf after a hip operation...

Two in five golfers play more golf after undergoing joint replacements and almost 90 per cent continue to play...

Ba Na Hills Golf Club, Vietnam – Golf Digest World’s ...

Da Nang, Vietnam, January 15th, 2020: Ba Na Hills Golf Club has made its debut at 89 in Golf...

Asian Summit Focus on Growing Golf Participation...

Growing Golf Participation will be the theme of the Asian Golf Industry Federation’s (AGIF) first Club Management Mini Summit...

New state of the art kiwi hatching facility opens at Wairakei Gol...

A new state-of-the-art kiwi-hatching facility, opening today, will dramatically ramp up kiwi numbers in the fight to save the...

Sonia Kruger defects from Nine to Seven to host mini-golf show, A...

Sonia Kruger’s defection from the Nine Network to her former employer the Seven Network is complete with the latter...