59club Survey Platform Launches in Australia & New Zealand

In a move set to transform how Australian and New Zealand golf clubs welcome and retain members, 59clubAus/NZ announce the rollout of 59club Surveys, the next generation, AI-powered survey and performance intelligence platform purpose-built for the golf industry.

With over 60% of new golf club members reportedly feeling isolated in their early days, clubs face a critical challenge: turning first-time enthusiasm into long-term loyalty.

59club Surveys directly addresses this by delivering automated, journey-specific satisfaction surveys that provide clubs with real-time, actionable insights into the member experience.

Targeted surveys designed for real results, features industry-leading templates tailored for golf clubs, including:

• New Member Integration Surveys – 71 pre-set questions focused on the critical first weeks and months, helping clubs identify where new members feel welcomed – or overlooked.
• Member Retention Surveys – 90 targeted questions exploring club life, engagement, value perception, and satisfaction across demographics and tenure.
• Member Exit Surveys – 24 insightful questions that reveal why members leave, enabling proactive steps to reduce churn.

The platform automatically triggers surveys at key touchpoints such as shortly after joining, following a round, retail purchase, lesson, or event. By integrating seamlessly with club booking systems and CRMs. Clubs can also run self-benchmarking mystery tester programs to audit their own service standards.

Results are delivered through a clean, intuitive dashboard with powerful filtering (by age, gender, handicap, membership category, visit frequency, and more), AI-driven insights, and global benchmarking against top-performing venues.

Contact Sam Hughes for more information and to see a demonstration.

Case Study – Inside Fairwinds Golf Club’s Transformation With 59club

Inspired by proven transformations, the launch draws direct inspiration from success stories like Fairwinds Golf Club in Canada, which used 59club’s tools to dramatically improve service consistency.

After identifying invisible gaps in personal interactions through mystery audits and surveys, Fairwinds enrolled in structured training and the my59 mentor platform. The results were transformative:

• New member sales surged 410% (from 10 in 2024 to 51 in the first 11 months of 2025).
• Retail revenue increased 30% year-on-year.

As Head Golf Professional Travis Busch noted, “We weren’t necessarily doing things wrong. But we weren’t consistently doing them right either. That inconsistency was invisible until the mystery audits… The lightbulb moment came when our team realized they weren’t underperforming due to a lack of care but a lack of training, standards, and clear expectations.”

59club Surveys brings this same proven methodology to Australian and New Zealand clubs, combining intelligent surveys with optional access to 59club’s renowned training, my mentor platform and Service Excellence programs to close the gap between expectation and experience.

Clubs using 59club Surveys can expect to:

• Improve new member onboarding and reduce early churn.
• Increase engagement and lifetime member value.
• Drive secondary revenue through better-informed service and sales training.
• Benchmark performance locally and against global best practices.

Case Study  – Read the full article here

About Us

59club’s industry-leading performance management tools and global intel will assist you to retrain and upskill the workforce, measure in-house standards and analyse industry comparable data to elevate customer acquisition, satisfaction and profits.

Complete with the ability to compare your performance levels against chosen competitors, industry standards and best performing venues, the global data generates real and current information of the highest quality and value.

The level of detail enables you to highlight areas of poor procedural processes within your business. This undertaking acts as a tool to measure how successfully all front-line staff implement your business strategies enabling you to set informed KPI’s and performance manage your staff members on both a short and long-term basis.

The secure online results portal provides relevant, independent and confidential data in a very clear, concise and accurate way. A Managerial Dashboard ‘tracks progress over time’, identifying whether staff are consistently delivering a level of customer service that you would expect.

Working with leading private clubs, management companies and real estate developments such TPC Network, Bobby Jones Links, The Mid Ocean Club, Sea Pines Country Club, Haig Point, We-Ko-Pa Golf Club, Reynolds Lake Oconee, Cuscowilla, to name just a few.

59club’s ethos works in all businesses irrespective of size or make up. For example, we have golf clients who charge just $20 per round and others who charge in excess of $300.

59club is also the only company working within the golfing industry that recognizes, rewards and promotes venues striving for and achieving improved customer service levels as part of their annual Service Excellence Awards.

“Investment in bricks and mortar do not sustain and grow reputations – it is people that build reputations. You may or may not be the ‘biggest’ club in the area but you can definitely achieve, deliver and then maintain outstanding customer service”.