Mike's Space

Mike’s Space

Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

Now based on the Gold Coast, Australia, Mike consults to clients directly as well as via workshops and conferences in New Zealand, Australia and South East Asia.

Golf Industry Central was created by Mike in 2008 as a major golf industry portal for the Australasian region – offering news, jobs and operational advice all in one place.

Members: grow up and face the reality

POSTED ON November 15, 2018 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...Read More

Time for a Spring review of your digital marketing?

POSTED ON October 24, 2018 @ 11:11 am

As spring is almost over and the summer months are getting closer, people tend to spend more time on various social media platforms, as they are enticed to get out in the warmer weather and share their activities. This is also a great way to keep your members up to...Read More

Daylight “saving grace” for golf in Queensland?

POSTED ON October 4, 2018 @ 10:42 am

In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...Read More

How to maximise your group golf outings

POSTED ON September 20, 2018 @ 8:18 am

Client and reader feedback is telling us that many businesses that normally hold golf outings are now only waiting 2-3 months in advance to book. Where many groups used to book an entire year in advance which made forecasting of revenues much easier, most club managers now keep their fingers...Read More

Mike Orloff talks Marketing with Golf Australia

POSTED ON August 23, 2018 @ 9:00 am

Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia. Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest...Read More

Constitutionally challenged to move forward

POSTED ON August 9, 2018 @ 7:48 am

As an operational consultant my first point of review is always to look at the structure of a club. I need to fully understand the core items that make a club tick before making any recommendations for potential changes to its operation. It’s very important for all clubs to have...Read More

Mike Orloff interview on US Private Club Radio Show

POSTED ON July 25, 2018 @ 10:00 am

Earlier this month Mike Orloff, Founder and Managing Director of Golf Industry Central (GIC) joined Private Club Radio to discuss the state of the golf and country club industry down under. Listen to the show and learn what Australia and New Zealand are doing differently and what opportunities and challenges...Read More

Golf Industry Central celebrates 10-year milestone

POSTED ON July 4, 2018 @ 9:01 am

Time does fly when you are having fun! I can’t believe it’s been 10 years since I launched the www.golfindustrycentral.com.au website on 8 July, 2008. It’s a platform that continues to share news and information to our great industry in this part of the world, which started as a little...Read More

Is your facility women friendly?

POSTED ON June 21, 2018 @ 7:02 am

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female...Read More

A unified golf industry starts with a unified vision

POSTED ON May 31, 2018 @ 7:40 am

OPINION: As I have worked up through my career progression, I’ve put more and more importance on having a clear vision of each of the facilities I’ve managed, as well as on growing my own business. I was taught by some great leaders over the years who all strongly believed...Read More

C’mon, don’t be so ‘anti’ social

POSTED ON May 17, 2018 @ 8:00 am

The term “social media” is bantered around so much nowadays and most of Clubland is scared “you-know-what” about joining in on the cultural swing we have been experiencing throughout the world. Consumers are just simply tired of hearing the same ole sales pitch and why you are “so good”. Up...Read More

Slow Play – Who is in control? Training Services Now Available

POSTED ON April 26, 2018 @ 8:00 am

We continue to read and hear the endless stories of players complaining about “slow play” at our golf facilities. Just have a look at some of the online golf forums and you read the same story over and over again. “We did not see a Marshall”, “we called the pro...Read More

Answer the DAMN phone!

POSTED ON April 12, 2018 @ 8:07 am

There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...Read More

Mike Space Autumn 2018

POSTED ON March 19, 2018 @ 3:18 pm

We are now well and truly into the first half of this New Year and Golf Industry Central is off to a flying start with recently being nominated for the QLD Industry Award – Supplier of the Year. It’s a great honour to have our name in lights among some...Read More

Membership growth: Provide a shoe that fits

POSTED ON February 22, 2018 @ 9:00 am

We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the entire industry. I’m concerned this small steady decline will soon become a large “thud” as approximately 60%  of all current...Read More

The customer is always right…. well, almost always…

POSTED ON February 8, 2018 @ 9:10 am

No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, since we all make mistakes and we all have staff that make mistakes. What makes a good manager is how...Read More

Which social media platforms should you be on?

POSTED ON January 25, 2018 @ 7:00 am

We are conducting several marketing reviews for golf clubs at the moment and the common question I am asked is “What social media platform should we be on?” ANSWER: It depends on what audience you are trying to speak with, but 99% of the time Facebook is the primary one....Read More

Looking for family values: Happy child = Happy wife = Happy me!

POSTED ON January 11, 2018 @ 7:00 am

I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...Read More

Mike Space Summer 2017

POSTED ON December 13, 2017 @ 7:36 am

We are now only a few short weeks away from Christmas and on the very last stretch of the year 2017. Looking back on the year that has past it has been a big one for Golf Industry Central as well as for the Aussie golf industry in general. I...Read More

The changing needs of Millennials – and their impact on your business

POSTED ON November 16, 2017 @ 3:07 pm

Sometimes referred to as selfish, the “ME” generation, or Gen Y, is now moving on to a new, more selfless, phase in life. Having now reached the formidable age of somewhere between 18 and 35, millennials are experiencing a new stage in their lives where self-absorption is secondary to the...Read More