Mike's Space

Mike’s Space

Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.

Now based on the Gold Coast, Australia, Mike consults to clients directly as well as via workshops and conferences in New Zealand, Australia and South East Asia.

Golf Industry Central was created by Mike in 2008 as a major golf industry portal for the Australasian region – offering news, jobs and operational advice all in one place.

Mike Orloff featured on The Wednesday Match Play Podcast (US)

POSTED ON October 1, 2020 @ 11:14 am

Last week Club Marketing Specialist Mike Orloff appeared on an episode of The Wednesday Match Play Podcast. In the episode Mike talks about Mike’s Space, a business directory on the website, his time as a GM, an overview of GICTV and his Tiger Woods/Fullerton, CA connection. .tcxop5f964afd3eabe { margin: 5px;...Read More

SURVIVE & THRIVE: Insights and Tactics from the ‘longtimers’

POSTED ON August 27, 2020 @ 9:57 am

Last week, Club Marketing Specialist Mike Orloff hosted a live panel discussion with four long term managers in the golf industry. The format for the day was an open live Q/A between the panelists as well as taking questions and comments from the viewing audience. During the 75-minute session, the...Read More

CLUB MARKETING: Marketing to Millenials (Podcast)

POSTED ON May 29, 2020 @ 2:03 pm

*Story originally published in PGA of Australia The Professional. ARE YOU READY FOR THE EXPERIENTIAL ECONOMY OF THE FUTURE? THE IMPORTANCE OF YOUR CUSTOMERS’ JOURNEY AT YOUR GOLF FACILITY FROM A MILLENNIAL PERSPECTIVE. Today, the concept of selling experiences has spread beyond theatres and theme parks and has made its...Read More

Members: grow up and face the reality

POSTED ON March 10, 2020 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...Read More

Membership growth: Provide a shoe that fits

POSTED ON January 27, 2020 @ 9:00 am

We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the entire industry. I’m concerned this small steady decline will soon become a large “thud” as approximately 60%  of all current...Read More

5 Easy ways to increase range revenue

POSTED ON January 1, 2020 @ 10:42 am

If you reviewed the practice area operation at your club in Return on Investment (ROI) terms, this expansive area being used would most likely be the biggest waste of money. (Locker room space is number two on my list.) When you consider the amount of revenue actually generated versus the amount of...Read More

Answer the DAMN phone!

POSTED ON September 2, 2019 @ 8:07 am

There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...Read More

Is your facility women friendly?

POSTED ON July 11, 2019 @ 7:02 am

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female...Read More

My Incredible India trip to the India Golf Expo

POSTED ON June 19, 2019 @ 8:43 am

Wow what a mind blowing 7 days on my recent trip ( Two full days more or less in the air) to Delhi for the 2019 India Golf and Turf Expo. A tick off the ol’ bucket list, though a trip is now being discussed to go back with the...Read More

My interview with New Zealand Golf Magazine

POSTED ON June 5, 2019 @ 9:30 am

After a recent visit to New Zealand, Mike spoke to New Zealand Golf Magazine and talked about the issues that affect both New Zealand and Australian golf clubs. Mike Orloff has become the “go to person” for golf operations in Australia, New Zealand, the South Pacific and South East Asia....Read More

Clubs not ‘Liking’ Facebook as much anymore

POSTED ON April 10, 2019 @ 11:34 am

There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...Read More

The customer is always right…. well, almost always…

POSTED ON February 27, 2019 @ 9:10 am

No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, since we all make mistakes and we all have staff that make mistakes. What makes a good manager is how...Read More

The changing needs of Millennials – and their impact on your business

POSTED ON February 6, 2019 @ 3:07 pm

Sometimes referred to as selfish, the “ME” generation, or Gen Y, is now moving on to a new, more selfless, phase in life. Having now reached the formidable age of somewhere between 18 and 35, millennials are experiencing a new stage in their lives where self-absorption is secondary to the...Read More

How to improve service at your facility

POSTED ON January 23, 2019 @ 5:48 pm

How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...Read More

Looking for family values: Happy child = Happy wife = Happy me!

POSTED ON January 8, 2019 @ 7:00 am

I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...Read More

Golf marketing, the easy way!

POSTED ON December 19, 2018 @ 9:00 pm

I have always been a bit of a “compartmentaliser” (if that is even a word?) when it comes to planning and managing time and duties in my career or personal life. It’s so much easier for me to look and evaluate things if they actually have a specific place to...Read More

Mike’s Space Summer 2018

POSTED ON November 29, 2018 @ 11:11 am

We’re now only a few short weeks away from Christmas (yikes) and on the very last stretch of 2018, which is a perfect time to reflect upon the year behind us and all the great events that have happened in the golf industry, nationally and globally. This magazine will give...Read More

Time for a Spring review of your digital marketing?

POSTED ON October 24, 2018 @ 11:11 am

As spring is almost over and the summer months are getting closer, people tend to spend more time on various social media platforms, as they are enticed to get out in the warmer weather and share their activities. This is also a great way to keep your members up to...Read More

Daylight “saving grace” for golf in Queensland?

POSTED ON October 4, 2018 @ 10:42 am

In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...Read More