Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest international golf management companies in Australia and the USA – American Golf Corporation and Clubcorp.
Now based on the Gold Coast, Australia, Mike consults to clients directly as well as via workshops and conferences in New Zealand, Australia and South East Asia.
Golf Industry Central was created by Mike in 2008 as a major golf industry portal for the Australasian region – offering news, jobs and operational advice all in one place.
Recently, Club Marketing Specialist Mike Orloff was invited to guest on the podcast We Just Love Sports, a forum for everyone who has a passion for sports. In what was the first of the podcast’s industry interviews with host Peter George, Mike discusses his role in the Australian golf industry...Read More
Earlier this month Golf Australia released its rounds update for YTD August 2020. There is certainly a rounds boom occurring in the rest of the country with the boom particularly evident over the last few winter months. This will increase more now that Melbourne course are back open to 4...Read More
Last week Club Marketing Specialist Mike Orloff appeared on an episode of The Wednesday Match Play Podcast. In the episode Mike talks about Mike’s Space, a business directory on the website, his time as a GM, an overview of GICTV and his Tiger Woods/Fullerton, CA connection. .ujwtp60394bba1a1c4 { margin: 5px;...Read More
Last week, Club Marketing Specialist Mike Orloff hosted a live panel discussion with four long term managers in the golf industry. The format for the day was an open live Q/A between the panelists as well as taking questions and comments from the viewing audience. During the 75-minute session, the...Read More
*Story originally published in PGA of Australia The Professional. ARE YOU READY FOR THE EXPERIENTIAL ECONOMY OF THE FUTURE? THE IMPORTANCE OF YOUR CUSTOMERS’ JOURNEY AT YOUR GOLF FACILITY FROM A MILLENNIAL PERSPECTIVE. Today, the concept of selling experiences has spread beyond theatres and theme parks and has made its...Read More
No matter the difficulty of tough times or how busy we may be, a simple “THANK YOU” should never be overlooked. Of course, the real heroes at the moment have been all the front line healthcare and essential service workers, that assist us all with some semblance of normality and...Read More
Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...Read More
We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the entire industry. I’m concerned this small steady decline will soon become a large “thud” as approximately 60% of all current...Read More
Australian golf tourists are hitting the road. Do you have a plan to let them know you are open for play? Over the coming months more and more Australians will hit the road and travel in their own country, due to international border restrictions. This is a great opportunity not...Read More
If you reviewed the practice area operation at your club in Return on Investment (ROI) terms, this expansive area being used would most likely be the biggest waste of money. (Locker room space is number two on my list.) When you consider the amount of revenue actually generated versus the amount of...Read More
There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...Read More
A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female...Read More
Wow what a mind blowing 7 days on my recent trip ( Two full days more or less in the air) to Delhi for the 2019 India Golf and Turf Expo. A tick off the ol’ bucket list, though a trip is now being discussed to go back with the...Read More
After a recent visit to New Zealand, Mike spoke to New Zealand Golf Magazine and talked about the issues that affect both New Zealand and Australian golf clubs. Mike Orloff has become the “go to person” for golf operations in Australia, New Zealand, the South Pacific and South East Asia....Read More
There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...Read More
No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, since we all make mistakes and we all have staff that make mistakes. What makes a good manager is how...Read More
Sometimes referred to as selfish, the “ME” generation, or Gen Y, is now moving on to a new, more selfless, phase in life. Having now reached the formidable age of somewhere between 18 and 35, millennials are experiencing a new stage in their lives where self-absorption is secondary to the...Read More
How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...Read More
I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...Read More
I have always been a bit of a “compartmentaliser” (if that is even a word?) when it comes to planning and managing time and duties in my career or personal life. It’s so much easier for me to look and evaluate things if they actually have a specific place to...Read More
