Browsing Mikes Space ArticlesVIEW ALL

Members: grow up and face the reality

POSTED ON March 10, 2020 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change!

This is seen in an old clubhouse, no kid’s area, and an unwelcoming membership to any newcomers even though the newcomers are the potential saviour for the club.

I see it time and time again – a club that says they want and need the juniors, younger people and new members, yet they don’t make the necessary big changes to attract them. They talk the talk but don’t walk the walk!

Walk into many clubs nowadays and you still see some old codgers (and new codgers) sitting at the end of the bar, in the same actual seats they have been sitting in for the past 20 years, as they would never allow them to be changed, as that is the way it’s always been!

They sit there drinking a few drops talking about how great it was in the old days. How they used to have full comps and a bank account to match.

Fast forward a few decades and now the same, but older codgers with even older chairs and clubhouse are saying “Oh my god did you hear that the beer prices are going up .10cents!”

“How dare they, don’t they know we built this club and owe us!” They are also asking- where is everyone, they must not be doing their job! Do you remember when…? Oh the good ole’ days!

I SAY, ‘GET OVER IT’!!!

Times have changed and times are getting tougher.  Many of the club’s bad decisions were made from previous Boards and stubborn members, with a current Board now trying to deal with the aftermath and hopefully not making the same mistakes! We live in a different world and the bigger strategies and more importantly the club culture needs to change.

The old codgers are hitting the twilight age and don’t usually worry too much about what the club will need to do in the next generation of trying to exist. They actually don’t want change as it will ultimately have the most impact on “their” membership and “their” access to course. They don’t want annual dues to go up each year, even though the club is barely making ends meet, and the clubs main asset – the golf course  are slowing deteriorating. Stop being so selfish and stand up and do what is right for the next generation of the club!

We read the numerous reports and stories that “we as an industry” must change to promote getting more women, juniors and families. As well as that the national bodies “must do more”, to get people in the game and what they are doing “isn’t working” etc.

So many bloody opinions but in the end these members don’t” have any of their own skin in the game. “They” as Board Members can sometimes make knee jerk and politicised decision on behalf of the club, stuff the place up, and then can walk away at any time. Why aren’t these Board members (ie Directors held more accountable?) There are some government legislative changed underway in NSW to improve in this and hopefully will then happen in the rest of the country.

I say get off your butts’ people; it’s up to you to make the change an hold your club accountable, the future depends on it!

Originally published Inside Golf

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central
Country Club in Tasmania

Major upgrade planned for Tasmanian course by Tiger Woods de...

A new residential subdivision is planned for the...

NZ: Cromwell GC application for early lease renewal declined...

A Cromwell Golf Club application for early renewal...

NZ: Two more golf courses approved near Tara Iti...

An American billionaire is planning to build two more golf courses at Te Arai next to an 18-hole course rated as one...

GMANZ proactively work through a crisis together...

This week New Zealand exited a four-week national lockdown which included the closure of all golf courses. During the confinement, golf industry...

Coronavirus: NZ Golf courses bracing for four weeks without any u...

Normally at the weekend, stadiums around New Zealand are full of kiwis watching rugby and cricket or for the thousands of weekend...

Need virtual marketing assistance to take stress off of staff?...

Hire a virtual marketing assistant. Is your club needing marketing assistance but don’t have the budget for a full or even part-time...

NGCOA Adds Golf Surprize to Its Smart Buy Marketplace Line-up...

NGCOA Adds Golf Surprize to Its Smart Buy Marketplace Line-up Mobile platform thanks, encourages and rewards golfers for playing;  reduces...

‘World’s Biggest Golf Lesson’ Attempt Scheduled For May 5...

Golfers are being invited to take part in a world record attempt – without having to leave home. At...

ASIA: KN Golf Links Partners With Radisson Blu Resort Cam Ranh...

The award-winning KN Golf Links has partnered with Radisson Blu Resort Cam Ranh to offer comprehensive Stay & Play...

ASIA: Top Vietnam Clubs Eye Golfing Road to Recovery...

The Bluffs, Laguna believe nation’s robust response to virus will help it lure back visitors HO TRAM, Vietnam (May...

CLUB MARKETING: How to connect your members so they stay longer...

Member retention is always a hot topic in the golf industry as we are seeing a continued reduction in...

GICTV- Ep. 3 WEBINAR: “Golf’s Great Reset – Risk Management...

  WEBINAR: “Golf’s Great Reset – Risk Management in a Covid 19 World”  4 June 11am Which risk approaches...