Calendar

Jul
14
Tue
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online
Jul 14 @ 11:00 am – Aug 18 @ 12:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Tuesday 14 July at 11 am. Students must start course on the 14 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

Jul
15
Wed
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online
Jul 15 @ 6:00 pm – Aug 19 @ 7:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Wednesday 15 July at 6pm. Students must start course on the 15 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

Jul
21
Tue
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online
Jul 21 @ 11:00 am – Aug 25 @ 12:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Tuesday 14 July at 11 am. Students must start course on the 14 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

Jul
22
Wed
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online
Jul 22 @ 6:00 pm – Aug 26 @ 7:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Wednesday 15 July at 6pm. Students must start course on the 15 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

Jul
28
Tue
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online
Jul 28 @ 11:00 am – Sep 1 @ 12:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Tuesday 14 July at 11 am. Students must start course on the 14 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

(WORKSHOP) – Reaching your customer /member goals through “Customer Journey Mapping” @ Zoom
Jul 28 @ 2:00 pm – 4:00 pm

This 2-hour interactive online workshop is being conducted by Mike Orloff Club Marketing Specialist on 28 July 2-4pm. (AU$49pp)

IN TODAY’S “EXPERIENCE” ECONOMY (VS. THE PREVIOUS “PRODUCTION” AND “SALES” ECONOMIES) PEOPLE HAVE MUCH HIGHER EXPECTATIONS THAN EVER BEFORE.  MILLENNIALS VALUE ‘EXPERIENCES’ OVER OWNERSHIP OF GOODS. 

“…this generation not only highly values experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits to cultural experiences and events of all kinds.”

“For this group, happiness isn’t as focused on possessions or career status.

Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.” – Harris Corp

What is Customer Journey Mapping?

customer journey map is a visual representation of every experience your customers have with you.

It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship.

Your customer’s expectations set the bar for their satisfaction.

By merely meeting those expectations, you end up with a 50/50 chance of seeing that customer again.

Go beyond those expectations and your customers will repay you on a minimum twofold.

You’ll see repeat business and those customers will tell their friends, who will keep you and your services at the forefront of their minds.

IN TODAY’s EXPERIENCE ECONOMY: 

Successful clubs create value through member-focused innovation. The “member experience” is determined by the cumulative and compounding effect of numerous “little” interactions that they experience at the club.

At the end of the day, what people want are reasons justifying the costs associated with their membership (Value = Experience – Cost) 

Let me help your club create a systematic approach to the “CLUB/MEMBER EXPERIENCE” 

Jul
29
Wed
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online
Jul 29 @ 6:00 pm – Sep 2 @ 7:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Wednesday 15 July at 6pm. Students must start course on the 15 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

Jul
30
Thu
(WORKSHOP) – Reaching your customer /member goals through “Customer Journey Mapping” @ ZOOM
Jul 30 @ 10:00 am – 12:00 pm

This 2-hour interactive online workshop is being conducted by Mike Orloff Club Marketing Specialist on 28 July 2-4pm. (AU$49pp)

IN TODAY’S “EXPERIENCE” ECONOMY (VS. THE PREVIOUS “PRODUCTION” AND “SALES” ECONOMIES) PEOPLE HAVE MUCH HIGHER EXPECTATIONS THAN EVER BEFORE.  MILLENNIALS VALUE ‘EXPERIENCES’ OVER OWNERSHIP OF GOODS. 

“…this generation not only highly values experiences, but they are increasingly spending time and money on them: from concerts and social events to athletic pursuits to cultural experiences and events of all kinds.”

“For this group, happiness isn’t as focused on possessions or career status.

Living a meaningful, happy life is about creating, sharing and capturing memories earned through experiences that span the spectrum of life’s opportunities.” – Harris Corp

What is Customer Journey Mapping?

customer journey map is a visual representation of every experience your customers have with you.

It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship.

Your customer’s expectations set the bar for their satisfaction.

By merely meeting those expectations, you end up with a 50/50 chance of seeing that customer again.

Go beyond those expectations and your customers will repay you on a minimum twofold.

You’ll see repeat business and those customers will tell their friends, who will keep you and your services at the forefront of their minds.

IN TODAY’s EXPERIENCE ECONOMY: 

Successful clubs create value through member-focused innovation. The “member experience” is determined by the cumulative and compounding effect of numerous “little” interactions that they experience at the club.

At the end of the day, what people want are reasons justifying the costs associated with their membership (Value = Experience – Cost) 

Let me help your club create a systematic approach to the “CLUB/MEMBER EXPERIENCE” 

Aug
4
Tue
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online
Aug 4 @ 11:00 am – Sep 8 @ 12:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Tue 11am) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Tuesday 14 July at 11 am. Students must start course on the 14 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.

Aug
5
Wed
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online
Aug 5 @ 6:00 pm – Sep 9 @ 7:30 pm
Golf Marketing 101 – (Marketing Plan 6-week online course) (Wed 6pm) @ Zoom online

Overview

Do you need to write a marketing plan and unsure of where to start?

Are you running a small to medium size club/course and need some direction for your marketing in the digital world we live in? You may be a manager, Board or Committee member- that is fine.

Mike Orloff, Club Marketing Specialist from Golf Industry Central will walk you through the various steps and assist you with producing a simple version marketing plan that can kick some goals.

Mike has written 100’s of various plans over his 30year career. Here is a chance to learn from a commercially trained golf marketing specialist who can help bring together some low cost or cost strategies to move your club forward.

Upon completion of course all attendees are then welcomed to join a private Golf Marketing Facebook Alumni group to ask any further questions and to share best practices and successes.

This course is for small to medium size facilities that may not have internal resources to undertake their marketing.

As marketing is really everything we do, this course will assist you to decide what will be most important and focus your resources on the areas that will generate a return.

Summary of course:

  • A marketing plan template provided to you.
  • Discussion of planning and where/how to start.
  • Overview of the marketing plan components.
  • Digital platforms available and which one is best for your club.
  • Content strategy – Websites, newsletters, video, blogs.
  • Direct contact with instructor Mike Orloff throughout the course period.
  • Access to course recordings for your review.
  • Membership to a private Golf Marketing Facebook group.

The 6  (90-minute) online classes will be held each week starting Wednesday 15 July at 6pm. Students must start course on the 15 July as the content is sequential and needs to be followed in order. If you have to miss a class there will be makeup ones available.

Please register your interest in the TICKETS option above and Mike will contact you to finalise registration and payment. Email him at mike@golfindustrycentral.com.au with any questions.