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Members: grow up and face the reality

POSTED ON March 10, 2020 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...

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Membership growth: Provide a shoe that fits

POSTED ON January 27, 2020 @ 9:00 am

We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the entire industry. I’m concerned this small steady decline will soon become a large “thud” as approximately 60%  of all current...

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5 Easy ways to increase range revenue

POSTED ON January 1, 2020 @ 10:42 am

If you reviewed the practice area operation at your club in Return on Investment (ROI) terms, this expansive area being used would most likely be the biggest waste of money. (Locker room space is number two on my list.) When you consider the amount of revenue actually generated versus the amount of...

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Answer the DAMN phone!

POSTED ON September 2, 2019 @ 8:07 am

There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...

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Is your facility women friendly?

POSTED ON July 11, 2019 @ 7:02 am

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female...

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My Incredible India trip to the India Golf Expo

POSTED ON June 19, 2019 @ 8:43 am

Wow what a mind blowing 7 days on my recent trip ( Two full days more or less in the air) to Delhi for the 2019 India Golf and Turf Expo. A tick off the ol’ bucket list, though a trip is now being discussed to go back with the...

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My interview with New Zealand Golf Magazine

POSTED ON June 5, 2019 @ 9:30 am

After a recent visit to New Zealand, Mike spoke to New Zealand Golf Magazine and talked about the issues that affect both New Zealand and Australian golf clubs. Mike Orloff has become the “go to person” for golf operations in Australia, New Zealand, the South Pacific and South East Asia....

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Clubs not ‘Liking’ Facebook as much anymore

POSTED ON April 10, 2019 @ 11:34 am

There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...

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The customer is always right…. well, almost always…

POSTED ON February 27, 2019 @ 9:10 am

No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, since we all make mistakes and we all have staff that make mistakes. What makes a good manager is how...

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The changing needs of Millennials – and their impact on your business

POSTED ON February 6, 2019 @ 3:07 pm

Sometimes referred to as selfish, the “ME” generation, or Gen Y, is now moving on to a new, more selfless, phase in life. Having now reached the formidable age of somewhere between 18 and 35, millennials are experiencing a new stage in their lives where self-absorption is secondary to the...

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