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Clubs not ‘Liking’ Facebook as much anymore

POSTED ON April 10, 2019 @ 11:34 am

There is a common misconception about Facebook among people I talk to in golf clubs. Many think when they publish a post on their business Facebook page that everyone who has liked their page will see it. This is, in fact, far from the truth! A few years ago the...

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Membership growth: Provide a shoe that fits

POSTED ON March 27, 2019 @ 9:00 am

We are all aware that golfing membership numbers have been in a steady decline at most clubs around the country – a trend that is a great worry to the entire industry. I’m concerned this small steady decline will soon become a large “thud” as approximately 60%  of all current...

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Answer the DAMN phone!

POSTED ON March 12, 2019 @ 8:07 am

There used to be an old debate I’d have with some staff of mine, “who was more important, the person you are serving in front of you, or the person calling on the phone.” Some staff would always argue that it was more important to serve the person in front of you...

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The customer is always right…. well, almost always…

POSTED ON February 27, 2019 @ 9:10 am

No matter how hard we try, we are bound to receive complaints about our facility, service, products or management style. The human factor plays a major part in this occurring, since we all make mistakes and we all have staff that make mistakes. What makes a good manager is how...

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The changing needs of Millennials – and their impact on your business

POSTED ON February 6, 2019 @ 3:07 pm

Sometimes referred to as selfish, the “ME” generation, or Gen Y, is now moving on to a new, more selfless, phase in life. Having now reached the formidable age of somewhere between 18 and 35, millennials are experiencing a new stage in their lives where self-absorption is secondary to the...

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How to improve service at your facility

POSTED ON January 23, 2019 @ 5:48 pm

How to improve your service “touch-points” To be considered a facility with “good service” you must really provide consistent, not just occasional, good service throughout all areas of the operation at all times. This can sometimes be a challenge when you have multiple staff that the client comes into contact...

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Looking for family values: Happy child = Happy wife = Happy me!

POSTED ON January 8, 2019 @ 7:00 am

I’m constantly on the look out for various ways to improve golf operations for my clients, so I tend to look outside to other service industries to find inspiration. The hotel, airline, and car hire industries have it down to a science on how to generally market to get our...

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Golf marketing, the easy way!

POSTED ON December 19, 2018 @ 9:00 pm

I have always been a bit of a “compartmentaliser” (if that is even a word?) when it comes to planning and managing time and duties in my career or personal life. It’s so much easier for me to look and evaluate things if they actually have a specific place to...

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Mike’s Space Summer 2018

POSTED ON November 29, 2018 @ 11:11 am

We’re now only a few short weeks away from Christmas (yikes) and on the very last stretch of 2018, which is a perfect time to reflect upon the year behind us and all the great events that have happened in the golf industry, nationally and globally. This magazine will give...

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Members: grow up and face the reality

POSTED ON November 15, 2018 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...

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