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Golf marketing, the easy way!

POSTED ON December 19, 2018 @ 9:00 pm

I have always been a bit of a “compartmentaliser” (if that is even a word?) when it comes to planning and managing time and duties in my career or personal life. It’s so much easier for me to look and evaluate things if they actually have a specific place to...


Mike’s Space Summer 2018

POSTED ON November 29, 2018 @ 11:11 am

We’re now only a few short weeks away from Christmas (yikes) and on the very last stretch of 2018, which is a perfect time to reflect upon the year behind us and all the great events that have happened in the golf industry, nationally and globally. This magazine will give...


Members: grow up and face the reality

POSTED ON November 15, 2018 @ 6:00 am

Let’s face it; the new target demographic that many clubs are after now is the “middle something’s” that have young kids i.e. Family market. Yet the product the club typically has on offer is for the “old “something’s” that don’t want to change! This is seen in an old clubhouse,...


Time for a Spring review of your digital marketing?

POSTED ON October 24, 2018 @ 11:11 am

As spring is almost over and the summer months are getting closer, people tend to spend more time on various social media platforms, as they are enticed to get out in the warmer weather and share their activities. This is also a great way to keep your members up to...


Daylight “saving grace” for golf in Queensland?

POSTED ON October 4, 2018 @ 10:42 am

In Australia, Queenslanders would know it better than anyone. With public opinion geographically divided, the state has fought a bitter feud over time, literally. The myths and controversies surrounding daylight saving time (DST) are plentiful, and the opinions are vastly diverse. While most people believe that daylight saving time was...


How to maximise your group golf outings

POSTED ON September 20, 2018 @ 8:18 am

Client and reader feedback is telling us that many businesses that normally hold golf outings are now only waiting 2-3 months in advance to book. Where many groups used to book an entire year in advance which made forecasting of revenues much easier, most club managers now keep their fingers...


Mike Orloff talks Marketing with Golf Australia

POSTED ON August 23, 2018 @ 9:00 am

Golf Industry Central’s Managing Director Mike Orloff has shared his insights and expertise on golf marketing in a recent interview conducted by Golf Australia. Mike Orloff is a US and Australian PGA Member with more than 25 years of industry-wide experience, including 18 years working for two of the biggest...


Constitutionally challenged to move forward

POSTED ON August 9, 2018 @ 7:48 am

As an operational consultant my first point of review is always to look at the structure of a club. I need to fully understand the core items that make a club tick before making any recommendations for potential changes to its operation. It’s very important for all clubs to have...


Mike Orloff interview on US Private Club Radio Show

POSTED ON July 25, 2018 @ 10:00 am

Earlier this month Mike Orloff, Founder and Managing Director of Golf Industry Central (GIC) joined Private Club Radio to discuss the state of the golf and country club industry down under. Listen to the show and learn what Australia and New Zealand are doing differently and what opportunities and challenges...


Golf Industry Central celebrates 10-year milestone

POSTED ON July 4, 2018 @ 9:01 am

Time does fly when you are having fun! I can’t believe it’s been 10 years since I launched the website on 8 July, 2008. It’s a platform that continues to share news and information to our great industry in this part of the world, which started as a little...