Browsing Mikes Space ArticlesVIEW ALL

Is your facility women friendly?

POSTED ON June 21, 2018 @ 7:02 am

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also increase their male member base at the same time. All big decisions, like what club to join, are not just made by a single person in relationships nowadays but usually by both parties. So where one goes the other will normally follow.

The 2004 Golf Australia report identified that the women’s national participation rate in golf was around 3% and this participation as a percentage of the population does not exceed 2% until the 35-44 yrs age group is reached. So what can we do as operators to improve these percentages and attract more women to the game, especially the under 35’s?

Recent US Survey conducted Study Reveals That Golf Industry Is Missing Mark To Attract, Retain Women)

Is your facility “women friendly”?

This isn’t referring to just being polite to the ladies when you see them (which hopefully you are). We must take a look at the club environment and management culture that is at our facilities.

How do you rate the cleanliness of the restrooms, locker rooms, and general clubhouse areas? Are we stocking the appropriate sized clothing in our pro shops that should have mirrors and clean, discreet changing areas? When did you last go out and play a round of golf (or a few holes) with your female members or showed up to help with their presentations?

6 Simple ideas for a women-friendlier facility:

1) Put potted flowers on the 1st and 10th tees as tee markers for the Lady Comp.

2) Offer smaller portion food sizes and healthy alternatives on the menu.

3) Introduce and connect your female members with other female members and guests at the club.

4) Give women many options for accessing the course. Many women are mums and cannot make it to the golf course until they drop off the kids to school or daycare. Offer alternative competitions (ie 9 hole, 6 hole, clinic on the range etc) for the beginner women so they can enjoy their limited free time at the club. Include the beginner in any presentations that may be occurring on the day.

5) Have female representation on the club’s committee along with some female staff members where possible.

6) Offer a “join with a friend” offer to increase membership intake for your club.

If you simply show you really care and attend to the small things – you’ll make a big difference.

How are you communicating with your various target markets – including the local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods  Click here to contact Mike Orloff

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central

Brisbane GC leading the way to gender equality...

The Brisbane Golf Club has become one of...

Incredible membership growth at Ranfurlie...

Now in the midst of Membership Subscriptions for...

Empowering Women In Golf Through Equality...

By golfscape.com Role models, race, and gender. Felicity...

Queensland proshop owner stays afloat with business interruption ...

Not totally surprising at this time of the year, the weather around the country has been a tad bit on the extreme...

Revenue Growth: The surprizing book of green fees...

  Chapter One – The Club Director Every club director requires their club to be profitable.  Every club director should also hold...

Walkinshaw Sports Acquires Linkz Marketing in New Zealand...

Walkinshaw Sports Pty Ltd announce that they have acquired the wholesale golf business of Linkz Marketing as part of their ongoing commitment...

Loch Lomond Whiskies partner with GA...

Loch Lomond Whiskies and Golf Australia have signed a new partnership to give golfers and whisky fans more opportunities to enjoy the...

Golf and health week to highlight how the sport helps wellbeing...

A dedicated campaign to raise awareness of the health benefits of golf for people of all ages and abilities...

Global momentum continues for MPower MSL’s golf platform to del...

MPower MSL (ASX:MPW) (MSL) announced today that the Swiss Golf Federation has selected MSL’s World Handicap System solution to...

Mike Orloff to speak at India Golf & Turf Expo 2019...

Organized by the Golf Industry Association (GIA), India Golf Expo brings together India’s golfing fraternity of India and experts...

Points and Prizes on Offer to Delegates at Pattaya Conference...

Multiple benefits will be on offer to attendees at next week’s conference on Sustainable Turfgrass Management in Asia. Held...

Golf Surprize wants to help prevent golf clubs from racing to the...

    By Anthony Robinson CEO – Golf Surprize Online golf tee times and barter systems are growing in...

Greg Norman Releases First-Ever 100% Wagyu Beef Jerky...

Greg Norman and Caribe Producers LLC. announce the release of Greg Norman Signature Wagyu Beef Jerky – the first...