Browsing Mikes Space ArticlesVIEW ALL

Is your facility women friendly?

POSTED ON July 11, 2019 @ 7:02 am

A big part of our market base that always seems to get overlooked is the woman golfer. Our sport has generally been male dominated over the years, but times have been changing. The facilities that take a proactive approach to welcoming this market segment will not just grow their female member base, but will also increase their male member base at the same time. All big decisions, like what club to join, are not just made by a single person in relationships nowadays but usually by both parties. So where one goes the other will normally follow.

The 2004 Golf Australia report identified that the women’s national participation rate in golf was around 3% and this participation as a percentage of the population does not exceed 2% until the 35-44 yrs age group is reached. So what can we do as operators to improve these percentages and attract more women to the game, especially the under 35’s?

Recent US Survey conducted Study Reveals That Golf Industry Is Missing Mark To Attract, Retain Women)

Is your facility “women friendly”?

This isn’t referring to just being polite to the ladies when you see them (which hopefully you are). We must take a look at the club environment and management culture that is at our facilities.

How do you rate the cleanliness of the restrooms, locker rooms, and general clubhouse areas? Are we stocking the appropriate sized clothing in our pro shops that should have mirrors and clean, discreet changing areas? When did you last go out and play a round of golf (or a few holes) with your female members or showed up to help with their presentations?

6 Simple ideas for a women-friendlier facility:

1) Put potted flowers on the 1st and 10th tees as tee markers for the Lady Comp.

2) Offer smaller portion food sizes and healthy alternatives on the menu.

3) Introduce and connect your female members with other female members and guests at the club.

4) Give women many options for accessing the course. Many women are mums and cannot make it to the golf course until they drop off the kids to school or daycare. Offer alternative competitions (ie 9 hole, 6 hole, clinic on the range etc) for the beginner women so they can enjoy their limited free time at the club. Include the beginner in any presentations that may be occurring on the day.

5) Have female representation on the club’s committee along with some female staff members where possible.

6) Offer a “join with a friend” offer to increase membership intake for your club.

If you simply show you really care and attend to the small things – you’ll make a big difference.

How are you communicating with your various target markets – including the local market of potential customers and your existing customers? We can help by suggesting ways to improve your communication methods  Click here to contact Mike Orloff

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

Grow the Game Central Golf Recruitment Central Golf Marketing Central
EHS starter kit

Epar’s Country Starter Kit – Easy and Affordable EHS Management ($900 plus gst pa)

Helping small businesses think big on Environment, Health...

Brookwater Golf & Country Club (1) Hero 13th hole

TROON: Golf Course Maintenance Cost...Optimizing In a New World

A PERSPECTIVE FROM TROON INTERNATIONAL’S DAVID LUNARDELLI Everyone’s...

Gregg Patersson

Greg Patterson - Recognizing “Wonderful”

Funky But Wonderful By Gregg Patterson I’m an...

Australia's three biggest golf events postponed

McancelledAojor golf events

This summer’s premier golf events have been cancelled. PGA of Australia chief executive Gavin Kirkman, ALPG chief executive Karen Lunn and Golf...

Many play golf to release stress, new report indicates

golf’s mental wellbeing survey

New members at golf clubs say stress relief has been an important reason to join during the ongoing COVID-19 pandemic. Ahead of...

GMANZ and New Zealand Golf Course Superintendents Summit scheduled for 2021

2-Day Combined Summit and Fine Turf Seminar Auckland 13th-15th June 2021 Prospering in an unreal world In these uncertain times, it is...

​Golf Warehouse​ partnering with golf equipment manufacturer PowaKaddy​

European market-leading designers of electric trundlers was today added to Golf Warehouse’s portfolio. The NZ golf retailer will be the official distributor...

Top five reasons why you should make Ba Ria-Vung Tau your next golf destination

Ba Ria-Vung Tau

Of all Vietnam’s spectacular coastal enclaves, Ba Ria-Vung Tau is perhaps the country’s most underrated. While long-established beach hubs...

All-virtual format announced for the 2021 PGA Merchandise Show

PGA merchandise

PGA Golf Exhibitions, in partnership with the PGA of America, announced this week the shift to an all-virtual format...

Top five reasons why you should make Ba Ria-Vung Tau your next golf destination

Ba Ria-Vung Tau

Of all Vietnam’s spectacular coastal enclaves, Ba Ria-Vung Tau is perhaps the country’s most underrated. While long-established beach hubs...

ASIA: Black Mountain Golf Club & Resort extends affiliation with European Tour Destinations

Black Mountain Golf Club

European Tour Destinations is delighted to announce that Black Mountain Golf Club and Resort, who have been members since...

Aussie golf legend Jack Newton reveals Alzheimer's diagnose

Australian golf icon Jack Newton has revealed he is suffering from Alzheimer’s disease and has taken up a healthy...

Leishman Lager to go national with Walkinshaw promo partnership

Leishman lager

First Australian golf beer Marc Leishman and his brand Leishman Lager have partnered with leading golf distributor Walkinshaw Sports...