Ryan Fox Partners with Levelwear to Launch RS Golf in New Zealand
AUCKLAND, NZ – PGA TOUR professional Ryan Fox has co-founded a new distribution company, RS Golf, to serve as the exclusive New Zealand distributor for the global athletic brand Levelwear. The partnership, announced today, marks a transition for Fox from a long-time brand ambassador to a business partner.
A Business Move Rooted in the Pro Tour
Fox, New Zealand’s top-ranked golfer, has worn Levelwear apparel while competing on the DP World Tour and the PGA TOUR. Alongside co-founder Sam Sullivan, Fox established RS Golf to bring the brand’s performance-driven collections directly to the local market.
“I’ve worn Levelwear on TOUR for years because Levelwear’s quality, fit and performance are second to none,” Fox stated regarding the launch. He described the venture as a “passion project,” noting that the gear is designed to perform in the various conditions faced by Kiwi golfers.
Vitalis Gomes, CMO at Levelwear, noted that the collaboration is a “natural extension” of their existing relationship with the athlete. “As a PGA TOUR athlete, Ryan understands the demands of high-performance apparel,” Gomes said.
Distribution and Retail Timeline
RS Golf will oversee the wholesale distribution of both men’s and women’s lines, targeting local golf retailers, pro shops, and corporate partners. The product offering includes:
- Premium fabrics engineered for moisture-wicking and breathability.
- Technical features like “Placket Branding” for logo treatments.
- Designs that bridge traditional golf aesthetics with contemporary lifestyle wear.
About the Companies
Levelwear is a global athletic apparel brand specializing in the golf and licensed professional sports markets. RS Golf is an Auckland-based distribution firm founded by Fox and Sullivan, combining professional tour experience with local market knowledge.
