Browsing Golf Industry NewsVIEW ALL

Sentosa Golf Club Launches #KeepItGreen Campaign

POSTED ON January 19, 2018 @ 4:52 pm

One of the world’s leading golfing establishments, Sentosa Golf Club has celebrated the start of what promises to be a memorable year by launching a unique campaign designed to increase awareness of the game among youngsters in the local community, as well as drawing attention to sustainable practices within golf.

#KeepItGreen was unveiled by rising golf star Gavin Green on the eve of the 2018 SMBC Singapore Open, being staged for the 11th time at Sentosa Golf Club, a Golf Course Facility Member of the Asian Golf Industry Federation. Once again, the event is taking place over its revered Serapong Course, voted the Asian Tour’s ‘Best Golf Course’.

The big-hitting Malaysian will support the #KeepItGreen campaign throughout the tournament, with Sentosa Golf Club in association with the Singapore Golf Association, by offering free rounds of golf to local juniors for every green in regulation that Green hits during the four rounds.

Green, 2017 Asian Tour Order of Merit Champion, reflected on his time as a junior golfer in Asia and the importance of raising the profile of the game in the region. He said: “I’ve been fortunate enough to be able to look up to people like Jeev (Milkha Singh) when I was very young, and more recently Kiradech (Aphibarnrat). Having role models like these as a young golfer in Asia was really valuable, and I hope I can now do the same for many more, because golf gives so much, and I’m really living my dream out here.”

Supported by the game’s most influential stakeholders, including The R&A, the SMBC Singapore Open field, as well as the club’s membership and tournament spectators, #KeepItGreen seeks to amplify crucial messages which are of increasing importance to the sport. As one of the most sustainable tourism destinations in the world, Sentosa Island, upon which the golf club and its two courses are set, is uniquely placed to contribute on two very topical subjects within the game.

Dominic Wall, The R&A Director Asia-Pacific, said: “In light of our partnership with Sentosa Golf Club, and it being the location of our Asian Headquarters, it’s great to see the team here really drawing attention to two matters that we take very seriously as an organisation. Growing the game in Asia is a must to secure the sport’s longevity, and shining a light on the need for sustainability in our game is also a very contemporary issue that isn’t addressed enough.”

On the initiative and the campaign, Andy Johnston, Sentosa General Manager and Director of Agronomy, said: “#KeepItGreen targets very relevant issues that relate not just to the game but those which are having a massive bearing for the future. Creating a legacy with events like the SMBC Singapore Open is such an important part of making a difference and encouraging change, and we’re confident that our message will resonate amongst the local community, and the wider international audience.”

The SMBC Singapore Open is the first of four prestigious tournaments to take place at Sentosa in 2018. The venue will also stage the Women’s Amateur Asia-Pacific Championship, the HSBC Women’s World Championship and the Men’s Asia Pacific Amateur Championship, each of which will deliver television audiences into the tens of millions and attract some of the biggest names in male and female amateur and professional golf.

Comments are closed.


CLICK HERE TO Sign Up for the GIC Newsletter for all the latest Industry News.

FEATURE: Gregg Patterson: Where’s the Manager?

By Gregg Patterson Founder and President “Tribal Magic!!!”...

PGA of New Zealand and Golf New Zealand enter ground-breaking agreement

Golf New Zealand and the Professional Golfers’ Association...

Clive Palmer lodges plans for car museum at Coolum golf course

Billionaire and avid car collector Clive Palmer is hoping to build a massive car museum at his Coolum resort to showcase more...

NZ: Auckland Country Club applies to rezone Pakuranga Country Club so it won't turn into houses

A 38 hectare golf course in east Auckland has applied to change its zoning so it won’t be developed into houses, but...

Golf lifestyle label partners with iconic Australian fashion house to release limited-edition golf apparel

Birds of Condor is known for making moves in the alternative golf-fashion world with an edgy aesthetic across their headwear, apparel and...

Flood Relief Funds Flow To Clubs Across NSW: Full List

Golf Clubs across New South Wales will get some much-needed assistance to help recover from recent flooding, with proceeds raised through the...

Glasgow golf facility that will revamp the sport set to launch in summer 2023

The R&A has revealed the name of its brand new golf concept that will open in Glasgow next summer....

JOBS: Multiple Golf Course Construction-Landscape Specialist roles – (Middle East)

Multiple opportunities exist for skilled candidates to join a large landscape construction company based in the middle east, turning over...

ASIA: PGA NovaWorld Phan Thiet announces new strategic partnerships

PGA NovaWorld Phan Thiet, Vietnam’s only PGA of America accredited venue, has become the latest facility to take up...

ASIA: Ba Na Hills Golf Club appoints Gary Dixon as new General Manager

Ba Na Hills Golf Club and IMG are pleased to announce the appointment of Gary Dixon as the club’s...

New and enhanced sustainability initiatives for The 150th Open at St Andrews

The R&A is expanding its GreenLinks programme with a range of new and enhanced sustainability measures in place for...

Aussies At The Open: Australia's Trials & Triumphs NOW AVAILABLE

It began as something of a Covid project but developed into something more… and soon with the 150th Open...