Yenda beer tees up new PGA partnership

POSTED ON September 29, 2016 @ 2:05 pm

Australian golf fans will be toasting the Australian PGA Championship winner with a local brew this year, thanks to a new partnership with the maker of the award-winning craft beer, Yenda.

Named after its hometown in the NSW Riverina, Yenda was today named as the new official beer of the 2016 Australian PGA Championship, with Pressman’s Cider signing on as official cider.

It’s part of a new three-year agreement between the PGA of Australia and local brewery Australian Beer Company that will see both brands delivering much-needed refreshment to spectators at this year’s Australian PGA Championship being held at RACV Royal Pines Resort from 1-4 December.

“The Australian PGA Championship is a celebration of golf and we are proud to partner with Yenda, a local beer, to add to the festival feel of the tournament,” said Brian Thorburn, CEO of the PGA of Australia.

“While we will be watching to see who collects the Joe Kirkwood Cup, Yenda and Pressman’s have already collected some silverware of their own. They’re clearly talented up-and-coming Aussies and we’re delighted to welcome them to our team.”

Launched in 2014, Yenda craft beer comes in six easy-drinking styles, including Craft Lager, Pale Ale and IPA. Like Pressman’s Cider, all are proudly crafted from the finest local Australian ingredients.

“There’s nothing better after a round of golf than a delicious, refreshing beer at the 19th hole. It’s woven into the fabric of Australian culture and we are proud to be part of this,” said Sally Byrne, who signed the partnership on behalf of Australian Beer Company.

In addition to exclusive event pourage rights and course signage, Yenda and Pressman’s will run a series of activations and tastings in the lead up to the event.

This is another significant sponsorship announcement for the PGA in 2016 after Qantas Airways, Cobra Puma Golf, Western Union Business Solutions and Lexus were announced as new corporate partners, with Liberty International Underwriters and Soniq recently increasing their investment.